BPR (Business Process Reengineering):

Business process is a system which is logically used for managerial activities or controlled event
and provides some service or product. Business process effectiveness is calculated based on its
output. BPR is implementing for generating higher Return of Investment (ROI). BPR is a
technique that helps to reconstruct the organization to improve their service which satisfy to the
customer and also reduce the cost of the operation. Bigger organizations are using the different
technology to improve the business process in innovative way. For any organization those are
using the E- Business portal for enhancing their business performance, so the E- Business
Module is the part the BPR strategy. It reduces the operational cost of the business and provides
more mobility to grow faster and maximize the ROI (Return of Investment).

SCA (Sustainable Competitive Advantage):

SCA is mainly focus in Corporate Strategy. It permits to maintain the any organizations
competitive advantage in the marketplace. The benefit of the SCA is it helps an organization to
stay in the market for certain period. When an enterprise making profits and it go beyond the in
the particular industry, at that moment a firm should process SCA. According to M.Porter there
are two kinds of Competitive advantage-

 Differentiation Advantages
 Cost Advantages

BPR Cycle
 Competitive Advantage Model

Resources        

Cost Advantage
Distinctive Value
or
Competencies Creation
Differentiation Advantage

Capabilities

Strategy in E marketing:

1. Amazone.com provides the e-catalog and online store and main key point is quick
Delivery process.
2. Google is an innovative organization. Their major business is developing the technology
of search engine. Google expanded their business in different era like Email service,
Google map (with satellite view), online dictionary (translation), e book, e shopping etc.
All this type of services attracts the more customers and generating the revenue. Google
search engine generating big revenue from the online advertisement.
 Report on eBay

Introduction

In the year 1995 eBay was found by Omidyar, it doing their business over the world. It able to
build a large market based on online or over the internet, where customer can sell and buy their
products. It not only deals with the sell or buy of new products but also provide the era of sell or
buy of the old products. It provides eBay good competitive advantages. Here buyer and seller
both can interact with each other. Customer consider as the main key factor of the eBay.
According to the survey report 2007 eBay has sold products $60 billion. eBay is performing
trading of $1900 worth goods per second. (http://www.ebay.com, 2009). Amazon.com,
yhaoo.com, ubid.com, classads.com are the major compititor.eBay acquared certain companies
like rent.com, Paypal, half.com, Paypal. (http://www.news.ebay.com, 2009). For the
comunication pourpose they are using skype and for processing the trasaction Paypal is the main
channel.

Value Chain
Legal
Supporting activity

Finance
M
Human Resource a
r
Technical Resources g
i
n
Attracting new
Peer
Marketing buyers and Auction process Payment
Review
sellers
Primary activities
Marketing:
As a dot com player like Yahoo.com and Goole.com eBay also promoted them in e-market place
and tie-ups with these players. eBay also provide the training for the user those who are not
comfortable with their online process they provide the training to them. It is their marketing
promotional strategy.

Auction process:
eBay also providing the customer online auction this attract more customer.

Payment:
They introduced the PayPal for providing the customer easier transaction experience.

SWOT Analysis
Strengths Weakness
 World’s largest online auction web site  Illegal auction

 Customer relationship management  Lack of standard payment method

 Acquisition of Pay Pal for online  No control over shipping cost

payment
 Fluctuations in exchange rate
 Establishment of technology innovation
center in China  No control over the auction items and
content
 Customer to Customer relationship

 eBay express

 Diversification of markets and products

 Strong management control

Opportunities Threats
 Merger & Acquisition  Competition

 Effective payment system  Traditional trading system (Barter

system / Physical trading)
  Illegal use by scammers

 Increase in fixed price sells over online

auction sites

 No entry barriers

Strategic Capability and Competitive Advantage

Resources Competence
Tangible  Efficient Management
 Internet
 Biggest advert
 Up gradation of customer of Google
technology at regular
interval
Threshold Capabilities Intangible
 Tie up with big players
of internet

 Software as per
buyer’s and seller’s
needs

Tangible  Approach to customers

 Efficient higher
management  Trust among users

Intangible  Company is governed

Capability for Competitive  Good listeners to both from outside and
Advantage customers inside

 Bidding rate  Peer review

 Virtual product

Capabilities for Competitive Advantage

eBay having the trust of their user’s, because it is the new intangible process of buy or sell of the
products. The transaction system like PayPal provides the customer more reliability and feels
free from their data security.
Conclusion

eBay maintaining its market position as the mar market leader in internet auction industry. Their
unique business module gives them competitive market advantage. And the collaboration with
different market players gives it a core competency.

Reference List:-

http://www.ebay.com. (2009). Retrieved May 20, 2009, from http://www.ebay.com:

http://news.ebay.com/about.cfm

http://www.news.ebay.com. (2009). Retrieved May 20, 2009, from http://www.news.ebay.com:

http://www.news.ebay.com/history.cfm