08 Chapter FOOD
08 Chapter FOOD
08 Chapter FOOD
1.1 INTRODUCTION:
The Food Processing Industry in India is one of the largest in terms of production,
consumption, export and growth prospects. Important sub-sectors in food
processing industries are: Fruit and Vegetable Processing, Fish Processing, Milk
Processing, Meat and Poultry Processing, Packaged/Convenience Foods,
Alcoholic Beverages and Soft drinks and Grain Processing, etc. As a result of
several policy initiatives undertaken since liberalization in July 1991, the industry
has witnessed fast growth in most of the segments. As per a recent study on the
food processing sector, the turnover of the total food market is approximately
Rs.250,000 crore (US$69.4 billion) out of which value-added food products
comprise Rs.80,000 crore (US$22.2 billion). Primary food processing is a major
industry with lakhs of rice-mills/hullers, flour mills, pulse mills and oil-seed
mills. There are several thousands of bakeries, traditional food units and
fruit/vegetables/spice processing units in unorganized sector. In the organized
sector, there are over 820 flour mills, 418 fish processing units, 5,198
fruit/vegetables processing units, 171 meat processing units. India is the world's
second largest producer of fruits and vegetables, but hardly 2% of the produce is
processed. India is the land of spices producing all varieties worth over Rs. 3,500
crore (US$900 million) amounting to 25-30% of world production, which is
processed for value-addition and export. It grows 22 million tones of oilseeds
covering most of the varieties. Other important plantation products include tea,
coffee, cocoa and cashew. It has large marine product and processing potential
with varied fish resources along the 8,041 km. long coastline; 28,000 km. of
rivers and millions of hectares of reservoirs & brackish water. India's livestock
population is largest in the world with 50% of world's buffaloes and 20% of
cattle, but only about 1% of total meat production is converted to value added
products. India is the largest milk producer in the world and about 15% of the
total milk production is processed through the organized sector. Size of the semi-
processed and ready to eat packaged food industry is over Rs. 4,000 crore (US$1
billion) and is growing at over 20%. Providing a fillip to logistics and food retail,
custom duty on refrigerated motor vehicles has been reduced from 10% to zero
and the excise duty/countervailing duty from 16% to 8%. The market size of the
ready to eat packaged food segment is around Rs. 100 crore. Food habits, ready-
to-cook and ready-to-eat and so life-style have given a new dimension to the food
processing industry. This industry is in transformation mode. Presently this
industry is nascent and highly fragmented, employing around 13 to 15 million
people. The output from the sector is estimated at $65-70 billion. This sector has
been growing at about 7% a year. It is expected to touch 10% as incomes are
rising and demographic pressure is on the increase. Major trends in the Indian
food processing industries reveal an expanding product variety and improved
packaging 100% foreign direct investment (FDI) is allowed in this industry.
Investment opportunities are available not merely in food production, but also in
infrastructure development, marketing inspection & testing services, technology
development etc. With the liberalization of the Indian economy, which brings
along a lot of opportunities, it is also accompanied by a number of problems and
risks, which different industries exiting in India will have to learn and handle.
Food processing industry is of enormous significance for India's development
because of the vital linkages and synergies that it promotes between the two
pillars of our economy, industry and agriculture. Fast growth in the food
processing sector and progressive improvement in the value addition chain are
also of great importance for achieving favourable terms of the trade for Indian
agriculture both in the domestic and international markets. Even more important
is the crucial contribution that an efficient food processing industry could make in
the nation's food security. The simple fact that the post-harvest losses are about
25 to 30 per cent in our country should serve as an eye opener for all of us. Even
marginal reductions in these losses are bound to give us great relief on the food
security front as well as improve the income level of the farmers. In a small way,
India has been in the export market for fruits and vegetables for almost 30 years.
Popular items for export include mango chutneys, pickles, fruit juices, canned and
dehydrated mushrooms, frozen and canned fruit and vegetables. Majority of the
food units are occupied in primary processing. Production base of secondary and
tertiary processed foods is low, resulting in low value addition. Liberalization of
Food Sector commenced in 1991. Removal of price controls, de-reservation from
small scale, and reduction in import controls, fiscal incentives for encouraging
investment in the sector have been undertaken by the Government to spur growth.
Research in common parlance refers to a search for knowledge. One can also
define research as a scientific and systematic search for pertinent information on a
specific topic. The Advanced Learner’s Dictionary of Current English lays down
the meaning of research as ‘a careful investigation or inquiry especially through
search for new facts in any branch of knowledge’ [1].
Redman and Mory define research as a “systematized effort to gain new
knowledge” [2].
Research is an academic activity and as such the term
should be used in a technical sense. According to Clifford Woody research
comprises defining and redefining problems, formulating hypothesis or suggested
solutions; collecting, organizing and evaluating data; making deductions and
reaching conclusions; and at last carefully testing the conclusions to determine
whether they fit the formulated hypothesis.
‘Research’, whether basic or applied, may be described
as a systematic investigation intended to add to the available knowledge. It is also
describable as the use of standardized procedures in search of knowledge and its
purpose is to discover answer to questions through the application of scientific
procedures. Taking review of several definitions of ‘research’, Mary
E.Macdonald concludes that, “Research may be viewed simply as an intelligent
problem-solving in the interest of adding to knowledge”[3]. The objective of
‘applied research’ is the acquisition of knowledge not for understanding alone but
the knowledge to meet the daily situations and exigencies.
1.3 LEVEL OF RESEARCH:
Even though the prima facie nature of the research study appears to be that of a
‘diagnostic-descriptive’ analysis, it is the pioneering project in the study area to
research the food processing industry from Business Management point of view.
Likewise, in the absence of prior research on the topic in the study area, the
overall character of the present study had to be maintained at ‘formulative-
exploratory’ level, in the hope that the findings returned on analyzing the
empirical information under this investigation would be sensitive enough to bring
forth promising hypotheses for subsequent researchers.
The precise definition of Konkan varies, but most include Maharashtra's districts
of Raigad, Mumbai, Thane, Ratnagiri and Sindhudurg, the state of Goa, and the
Uttar Kannada, Udupi and Dakshina Kannada districts of Karnataka.
1.9.1 THANE
Thane District ranks third amongst the industrially developed districts of
Maharashtra. Located in Northern part of konkan region. District is surrounded by
Sahyadri Mountains towards eastern side & Arabian sea to the western side. To
the northern part of the district are deep forests of Gujrat State while to the south
is situated world famous Mumbai city. Thane District has geographical area of
9558 sq. kms. Positioned at 72.45 & 73.48 east longitude and 18.42 & 20.20
north latitude. Based on the population, districts stands second in the state while
on the basis of the area, stands sixteenth in the state.
1.9.2 RATNAGIRI
Ratnagiri is a coastal district of Maharashtra state, situated in the western coast of
India. It has north-south length of about 180 km and average east-west extension
of about 64 km. Sahyadri hills surround it in the east beyond which there are
Satara, Sangli and Kolhapur districts, Raigad district in the north, the Arabian Sea
in the west and Sindhudurg district in the south.
1.9.3 SINDHUDURG
Sindhudurg district is situated between Latitudes 15.37 and 16.40 North, and
longitudes 73.19 and 74.18 East. It is boarded by the Arabian Sea on the west and
Sahyadri hill ranges to the East with a total area of 5,207 sq.km. Sindhudurg is in
the Konkan area of Maharastra having picturesque stretch of land on the west cost
of India, endowed with the beautiful seashore, picturesque Mountains and scenic
natural beauty and known for tropical fruit like the world famous Alphonso
mangoes, cashews, Jamuns etc. National Highway 17 passes through this area.
With 7 railway stations, a 103 Km stretch of Konkan Railway line passes through
this district. It has good road and rail links with Goa and Bombay.
Selection of city wherein the study would be conducted was an important step in
research process. In Maharashtra; Mumbai, Pune, Nagpur, Aurangabad,
Amravati, Nashik, Thane, and Kolhapur are the cities with Municipal
Corporation. Out of these, Mumbai, Pune, Aurangabad and Nagpur are `A' Grade
cities and the life-style of people in these cities is rather fast changing. Other four
cities are `B' grade cities where changes are taking place in the consumption
pattern due to the exposure to different media.
Hence, the study consists of the consumer respondents living in the city of
Ratnagiri, Raigad, Sindhudurg and Thane.
The Konkan region under study represents four districts vise Ratnagiri, Raigad,
Sindhudurg and Thane. At the outset, the researcher procured the list along with
the addresses of the households from the municipal corporation office. It was pre-
decided to have a quota sample of 100 households from each District, thus
constituting of 400 households. In order to carry out the data collection exercise
more meticulous from each District the researcher approached the household,
sought the prior permission, and visited accordingly. This process continued until
a list of 100 households in each District extended their positive consent and
willingness to participate in the study. Thus, the entire process of selection of 400
households was completed. The sampling technique thus adopted for the study
was stratified quota convenience sampling.
Stratified because the Konkan region was stratified into districts vise Ratnagiri,
Raigad, Sindhudurg and Thane i.e. each districts constitutes of one stratum.
Quota because the researcher along with the consolidation of the experts had
decided a quota of hundred households from each districts.
Convenience because the researcher saw to his convenience of elucidating the
data from those household respondent who were willing to participate in the
study.
The researcher is of the strong conviction that the
sample size selected for the study is a representative sample of the universe.
The structured interview schedules used for collecting the primary data and a
Select Bibliography conclude the Thesis.
REFERENCES