Premium Positioning of Ultratech Cement: With Special Reference To Ernakulum District Questionnaire For Wholesalers
Premium Positioning of Ultratech Cement: With Special Reference To Ernakulum District Questionnaire For Wholesalers
Premium Positioning of Ultratech Cement: With Special Reference To Ernakulum District Questionnaire For Wholesalers
Name of the
Sl.no: company
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
Coromandal
4 Cement
5 Chettinad Cement
3) At what price you sell the cement?
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
Retailers
Individual buyers
Builders
Hollow brick makers
1 Ultratech Cement
9) What kind of promotional
2 Ramco support you received from the
company?
3 Dalmia Cement
Sl.no: Brand Share Tour Gold Others
4 Coromandal Cement
1 Ultratech Cement
5 Chettinad Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
1-Highly
satisfied
2 Ramco
2-Satisfied
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
b._____________
c._____________
13) What are the value-added services provided by the above said brands?
a._________________________
b._________________________
c._________________________
_____________________________________________________
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
________________________
7) How would you rate companies sales force effectiveness? (1-Highly satisfied, 2-Satisfied,
3-Disatisfied)
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
a._____________
b._____________
c._____________
12) What are the value-added services provided by the above said brands?
a._________________________
b._________________________
c._________________________
_____________________________________________________
PREMIUM POSITIONING OF ULTRATECH CEMENT
With special reference to Ernakulum district
_____________________
Advertisement
Friends
Relatives
Engineers
Wholesaler/Retailers
4) What are the constraints that you have not selected the other brands?
Yes No
Discount: _________________________
7) How much credit period do you enjoyed on buying this particular brand?
Highly satisfied
Satisfied
Average
Dissatisfied
Highly dissatisfied
9) What type of problems are you facing with your current brand (if any):
Uneven finish
Cracks
Low strength
None
Yes No
White
Black
Grey
Paper
Polythene
____________________________________________
14) Any suggestion you would like to make about the brand?
________________________________________________
________________________________________________
________________________________________________
PREMIUM POSITIONING OF ULTRATECH CEMENT
With special reference to Ernakulum district
____________________
Availability Non-Availability
Credit Credit
____________
4) How did you made the purchase decision?
Self Trial
Advertisement
Friends
Relatives
Engineers
Wholesaler/Retailers
_______Rs
7) How many bricks you make from one bag of cement of the above said brand?
________
Yes
No
Yes
No
10) What type of problems are you facing with your current brand (if any):
Edge Breaking
Full Breaking
Low Finish
None
11) Will you suggest the same brand to an opinion seeker?
Yes
No
White
Black
Grey
OPC 53 Paper
PPC 43 Polythene
PSC 33
19) Any suggestion you would like to make about the brand?
_____________________________________________________________
_____________________________________________________________
________________
Availability Non-Availability
Credit Credit
Past Experience Bad Experience
Projects Numbers
Commercial
Residential Apartments
Villas
Industrial
4) Which brand do you think is the most credible for your Projects?
Projects Brand
Bridges
Residences
6) Did you differentiate cements for structural and non structural types? Why?
Yes
No
________________________________________
Paper
Polythene
______________________________________
Yes
No
Yes
No
11) Any suggestion you would like to make about the brand?
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
PREMIUM POSITIONING OF GREY CEMENTS
With special reference to Ernakulum district
Sl no: Brand
6
2) Rank the following types of cement according to your preference?
OPC 53
PPC 43
PSC 33
_____________________________________________________________
_____________________________________________________________
CEMENT BRANDS
ULTRATECH CEMENT
MALABAR CEMENT
ZUARI CEMENT
COROMANDAL CEMENT
SANKAR CEMENT
CHETTINAD CEMENT
MYCEM
BIRLA CEMENT
DALMIA CEMENT
VAJRAM
RAMCO