CONTINUOUS ASSESSMENT COMPONENT

The continuous assessment component for this module shall comprise of:

• Individual Assignment

Question 1: (20%)

Please refer to the attached case study and answer the following two (2) questions.
A. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive
advantage was it able to develop against McDonanld’s in its home market? (40 Marks)

B. How would you evaluate Tony Kitchner’s effectiveness as the first head of Jollibee’s international division? Does
his broad strategy thrust make sense? How effectively did he develop the organization to implement his
priorities? (40 Marks)

You are to submit a soft copy of this assignment in Word Document format in Turnitin in TIMeS, and a hardcopy of
your assignment to be submitted in the dropbox provided. Assignments submitted via alternative modes will not be
accepted.

The assignment cover sheet is to be attached at the front followed with the assignment rubric.

Question 2: (30%), Length: not more than 3000 words.

The purpose of this assignment is to allow an in-depth investigation and evaluation of the issues that confront the
chosen multinational firm in its global business environment. Pure statement of facts regarding the company is not
sufficient at this level. The assignment provides you the opportunity to develop your research skills in a multinational
context analysis, applying the concepts learned in class, and using your judgment to develop business
strategies and formulate recommendations.

Each student must indicate their choice of a MNC for the assignment during the second tutorial (Week 3).

The written analysis should be double-spaced, 12 point Arial font & margins adjusted. All tables and diagrams
are to be included within the body of the paper and labeled accordingly.

The assignment should describe and evaluate the multinational firm’s current context, and include an analysis of
relevant issues. The assignment should be able to apply ideas from class readings to the multinational firm
selected and should also draw analogies or point to dissimilarities in strategies adopted by the multinational firm vis-
à-vis firms examined in the cases.

Finally, the assignment should conclude with a discussion of insights and recommendations for the future of the firm.
The written assignment needs to be fully referenced within the body of the paper and with a complete list of references
used attached at the end of the assignment.

The assignment should incorporate the following components:

Introduction(15 marks): Description of the MNC – introduction and overview of the firm

Discussion (15*3=45 marks): critical analysis of the components stated above. Choose any three of the
following topics depending on availability of information and your preference. You must state the topics and
answer them in a separate paragraph:

1. Overseas expansion – a) motivations, b) prerequisites and c) process of the firm’s expansion

7
 2. International context – a) forces for global integration and local responsiveness faced by the firm and b)
Firm responses to address these issues

3. Firm - a) developing strategy, b) building organisational structure and c) organisational

4. Firm strategies to engage in global innovation – a) making central innovations effective and b) making local
innovations efficient

5. Firm strategies for cross border collaboration – a) why strategic alliance? and b) risks and costs of the
collaboration

Recommendations (15 Marks): The critical actions that the multinational firm must take to deal with the intensive
global competition

Conclusion (15 Marks): The thought which links to the theories and concepts learnt.

Format: you should prepare this written assignment in an essay format and it will include an introduction, discussion,
recommendations, and conclusion section. Please ensure your assignment is thoroughly spell checked and record your
references using the Harvard referencing system. You must include no less than 7 journal article references.

Please conform to the following:

• Dual Award Programme – Group Assignment Cover Sheet

Please indicate the word-count at the end of your written assignment. The assignment cover sheet is to be
attached at the front page while the assignment rubric is to be attached at the end of your written assignment.

8
Please attach this cover sheet to the front of your assignment
List of students (State full name & tutorial group in block capital)

1. ………………………………………. …………………………..

2. ……………………………………………………………………

3. ……………………………………………………………………
4. ……………………………………………………………………
Dual Award Programme
- Individual Assignment 5. ……………………………………………………………………
Cover Sheet 6. ……………………………………………………………………

Fold corner of EACH copy separately and seal to obscure your name

Please complete the form (in capital letters) and attach it securely to the front of your assignment before submitting your
assignment.
Student ID: ……………………………………………….

Name of module: ……………………………………………… Name of tutor: Ms Manmeet Kaur

B U S
Module code:

Assignment title: …………………………………………………………………………………………………………………..

Due date & time: ………………………………………………………………………………………………………………….

We have read and understood the TU Dual Award Regulations on cheating, plagiarism and collusion. We declare that this piece of work is our
own and does not contain any unacknowledged work from any other sources.

We authorise the University to test any work submitted by us, using text comparison software, for instances of plagiarism. We understand
this will involve the University or its contractor copying our work and storing it on a database to be used in future to test work submitted by
others.

Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority as a signed statement.

Signed: Date:
 Evaluation Rubric for MGT60604/BUS3454 Transnational Management: Individual Assignment
(QUESTION 2)

Note that the component areas are listed on the left column, and levels of performance are listed across. This listing can help your group to better prepare for this assignment.

No. Components 0-3 marks 4-8 marks 9-12 marks 13-15 marks Marks

a) Description of the Introduction and overview of Introduction and overview Introduction and overview Introduction and overview of the firm are succinct.
1. multinational firm – introduction the firm is incomplete and of the firm are satisfactory. of the firm are succinct. Reflects extensive, relevant and current reading
and overview of the firm haphazardly explained. Reflects reading from 4 to materials. More than 5 sources were referred. Effort
5 sources. made to source for recent updates on the firm.

b) Conclusion Very brief and poorly Satisfactory conclusion. Sound conclusion with the Outstanding conclusion. Memorable. Views
concluded. Attempts made to provide group’s view being expressed shows high level of maturity and thought
the group’s view. expressed clearly and which links to the theories and concepts learnt.
logically.
Assessment and Poor assessment and Satisfactory Good understanding of In-depth and thorough understanding of multinational
2. recommendations on critical recommendations understanding of multinational firm’s firm’s situation. Critical assessment and relevant
actions the multinational firm multinational firm’s situation and good recommendations made.
must take to deal with the global situation and satisfactory assessments made.
context. assessment conducted.

Choose any 3 issues from components no. 3-7 below. (15 marks each X 3)

Overseas expansion – Poor analysis of its overseas Satisfactory analysis of its Good analysis of its Thorough analysis of its overseas expansion.
3. a) motivations, expansion. No examples. overseas expansion. overseas expansion. Critically argued. Shows maturity in thinking and
b) prerequisites and analysis.
c) process of the firm’s Supporting documentation for arguments.
expansion Comparison made with strategies adopted by other
MNCs.

International context – Poor analysis of the Satisfactory analysis of its Good analysis of Thorough analysis of its international context.
4. a) forces for global integration international context international context. its international context. Critically argued. Shows maturity in thinking and
and local responsiveness analysis.
faced by the firm and Supporting documentation for arguments.
b) Firm responses to address Comparison made with strategies adopted by other
these issues MNCs.

Firm – Poor analysis of this Satisfactory analysis of Good analysis of this Thorough analysis of this component.
5. a) developing strategy, component this component component. Critically argued. Shows maturity in thinking and
b) building organizational analysis.
structure and Supporting documentation for arguments.
c) organizational capabilities Comparison made with strategies adopted by other
/administrative heritage (must be MNCs.
relevant to the global context)

16
 Firm strategies to engage in Poor analysis of this Satisfactory analysis of Good analysis of Thorough analysis of this component.
6. global innovation – component this component this component Critically argued. Shows maturity in thinking and
a) making central innovations analysis.
effective and Supporting documentation for arguments.
b) making local innovations Comparison made with strategies adopted by other
efficient MNCs.
Firm strategies for cross border Poor analysis of this Satisfactory analysis of Good analysis of Thorough analysis of this component.
7. collaboration – component this component this component Critically argued. Shows maturity in thinking and
a) Why strategic alliance? and analysis.
b) risks and costs of Supporting documentation for arguments.
collaboration Comparison made with strategies adopted by other
MNCs.
Referencing (10 marks) - Poor (0-2 marks) Fair (3-4 marks) Good (5-7 marks) Excellent (8-10 marks)
8. Use of Harvard style - Non usage of Harvard style - Use of Harvard style - Use of Harvard style with - Accurate use of Harvard style
In text references (author, date, - No reference list & no with noticeable errors 1-2 errors - Accurate reference list provided
page) journal articles - Reference list provided - Reference list provided - 10 or more journal articles used
Quotations but haphazardly with 1-2 errors
Reference list (no less than 5 arranged & lack - 6 - 9 journal articles
journal articles) consistency
•Alphabetical order - 3-5 journal articles
• Consistency and accuracy in
how the sources are referenced
• Matches in-text references

MARKS
ADDITIONAL COMMENTS :

Note: Components No. 1 & 2 are compulsory. 3 other components are to be chosen from Components no. 3 to 7.
Total marks of 100 with a weightage of 30%.

17