Fashion Spread Planning

Product
Fashion spread for a teenage lifestyle magazine

Theme
Punk

Model
Ally Shepherd

Locations
Afflecks Palace
Manchester Northern Quarter
Multi Story carpark
Cafe in manchester

Outfits
Blue tartan pants, fishnet socks, beanie, Dr Martens mary-jane shoes, black velvet vest
Black top with can tops sewed, black skirt and Dr Marten Jadon boots
Fishnet top, black pinafore,
Props

Equipment required
DSLR Camera and tripod

Schedule
Tuesday 22nd May 4-7pm
Thursday 24th May 4-7pm

Contingency Plans
If Ally can not make the shoot I have 2 back up models who are both very reliable, Emilia
Bowles and Emily Brindle. This will ensure even if my first choice model cannot make it I will
still have the photographs in efficient time. If it is raining we will use nearby locations with
similar aesthetic but inside such as cafes of skateparks so it does not lose the mise en
scene I wanted.

LEGAL AND ETHICAL CONSTRAINTS

Copyright, Designs and Patents Act 1988
The law gives the creators of literary, dramatic, musical, artistic works, sound recordings,
broadcasts, films and typographical arrangement of published editions, rights to control the
ways in which their material may be used.

The rights cover: broadcast and public performance, copying, adapting, issuing, renting and
lending copies to the public.
This is a CIVIL law not a CRIMINAL law.

This means it is not a criminal offence to break the law, which could result in a fine or jail
sentence.

Instead, the person who owns the copyright has to sue the person they believe has broken
the law. The case is then heard in a civil court and if the person is found guilty of breaking
copyright law then they will have to pay damages to the owner of the copyright. The amount
of damages is set by the court.

Types of work protected

Literary
Song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets,
newsletters and articles etc.
Dramatic
Plays, dance etc.
Musical
Recordings and score.
Artistic
Photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
Typographical arrangement of published editions
Magazines, periodicals, etc.
Sound recording
May be recordings of other copyright works, e.g. musical and literary.
Film
Video footage, films, broadcasts and cable programmes.
The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary
works to include computer programs.

Duration of copyright
For literary, dramatic, musical or artistic works: 70 years from the end of the calendar
year in which the last remaining author of the work dies.
If the author is unknown, copyright will last for 70 years from end of the calendar year in
which the work was created, although if it is made available to the public during that time, by
publication, authorised performance, broadcast, exhibition etc, then the duration will be 70
years from the end of the year that the work was first made available.
Sound Recordings: 50 years from the end of the calendar year in which the work was
created or, if the work is released within that time, 70 years from the end of the calendar
year in which the work was first released.
Films: 70 years from the end of the calendar year in which the last principal director, author
or composer dies.
If the work is of unknown authorship: 70 years from end of the calendar year of creation, or if
made available to the public in that time, 70 years from the end of the year the film was first
made available.
Typographical arrangement of published editions: 25 years from the end of the calendar
year in which the work was first published.
Broadcasts and cable programmes: 50 years from the end of the calendar year in which
the broadcast was made.

This relates to my photoshoot as all of the photos will be take by me. The idea behind them
such as outfits and locations will also be my own ideas and not copied from any existing
material.

Equality Act 2010

This law legally protects people from discrimination in the workplace and in wider society.
It is against the law to discriminate against anyone because of:
Ø Age
Ø Being or becoming a transsexual person
Ø Being married or in a civil partnership
Ø Being pregnant or on maternity leave
Ø Disability
Ø Race including colour, nationality, ethnic or national origin
Ø Religion/belief or lack of religion/belief
Ø Sex
Ø Sexual orientation

This is a CRIMINAL law.

Therefore anyone who is considered to be breaking the law could be arrested. It would
result in a criminal trial which if found guilty could result in a fine or jail sentence.

This applies to my photos as I will not make out a certain age bracket of people to be
superior and it will be suitable for all. Every type of person including people in the LGBT
community will be not offended as I will use not offensive language. People of all
nationalities and ethnicities will be spoken about equally and with respect, ensuring no one
can get upset. Although the fashion spread is targeted at females it will not discriminate
against males in anyway.

Intellectual property
What intellectual property is
Having the right type of intellectual property protection helps you to stop people stealing or
copying:
Ø the names of your products or brands
Ø your inventions
Ø the design or look of your products
Ø things you write, make or produce

Copyright, patents, designs and trademarks are all types of intellectual property protection.
You get some types of protection automatically, others you have to apply for.

You own intellectual property if you:

Ø created it (and it meets the requirements for copyright, a patent or a design
 Ø bought intellectual property rights from the creator or a previous owner
Ø have a brand that could be a trade mark e.g. a well known product name

If you believe anyone has stolen or copied your property you would sue them in civil court.

Types of protection
The type of protection you can get depends on what you’ve created. You get some types of
protection automatically, others you have to apply for.

Automatic protection

Protection you have to apply for

Type of protection Examples of intellectual property
Time to allow for application
Trade marks Product names, logos, jingles 4 months
Registered designs Appearance of a product including,1 shape,
month
packaging, patterns, colours, decoration
Patents Inventions and products, eg machines
Around
and5 years
machine parts, tools, medicines

This applies to my fashion spread as the fonts and layouts will all be original and not belong
to an existing magazine. The way my magazine looks will not replicate any previously made
magazines and be thought of by me. The title will be original as will the contents inside.

Obscene Publications Act 1959

For the purposes of this Act an article shall be deemed to be obscene if its effect or (where
the article comprises two or more distinct items) the effect of any one of its items is, if taken
as a whole, such as to tend to deprave and corrupt persons who are likely, having regard to
all relevant circumstances, to read, see or hear the matter contained or embodied in it.

In this Act ‘article’ means any description of article containing or embodying matter to be
read or looked at or both, any sound record and any film or other record of a picture or
pictures.

This is a criminal law.

This will apply to my fashion spread as I will not offend anyone whilst photographing or
editing in anything we think people may find offensive or racist. If when editing I notice
anything that could be considered offensive to any minority we will edit it out so it cannot be
seen as obscene.

Trespass
This is a civil law.
Trespass to land consists of any unjustifiable intrusion by a person upon the land in
possession of another.
Civil trespass is actionable in the courts.
Privacy
The introduction of the Human Rights Act 1998 incorporated into English law the European
Convention on Human Rights.

Article 8.1 of the ECHR provides an explicit right to respect for a private life:
Article 8 protects your right to respect for your private life, your family life, your home and
your correspondence (letters, telephone calls and emails, for example).

Privacy Law is a law which deals with the use of people’s personal information and making
sure they aren't intruded upon. These laws make sure people can't have their information
wrongly used without permission.

The effect this has on radio:

This means that they can't tell the listeners people’s full names or any private details they
don't want revealed. For example if a viewer calls in but they don't want their name to be
revealed then they can't say it.

The effect this has on television:

This is also basically the same as radio, they can't use people’s full names without their
consent. This also means that if they take footage of someone they need to get that person’s
permission before they air it on television.

Anyone who believes their right has been broken can make a civil claim in the courts against
those they believe have invaded their privacy.

When applying the legal principles the court will balance the claimant's right to privacy
against the right to freedom of expression.

If the claimant is proved to be correct this could result in an injunction banning publication of
information; damages; and return or destruction of the material gained from the intrusion.

The person I am photographing will have given consent that her real name is used as well as
the information she shares. If she changes her mind about the photographs of her being
used I will not include them.

Defamation Act 2013

This Act reformed defamation law on issues of the right to freedom of expression and the
protection of reputation. It also comprised a response to perceptions that the law as it stood
was giving rise to libel tourism and other inappropriate claims.

The Act changed existing criteria for a successful claim, by requiring claimants to show
actual or probable serious harm (which, in the case of for-profit bodies, is restricted to
serious financial loss), before suing for defamation in England or Wales.

It also enhanced existing defences, by introducing a defence for website operators hosting
user-generated content (provided they comply with a procedure to enable the complainant to
resolve disputes directly with the author of the material concerned or otherwise remove it),
and introducing new statutory defences of truth, honest opinion, and "publication on a matter
of public interest“.

LIBEL
A written, published false statement that is damaging to a person's reputation.

SLANDER
Making a false spoken statement damaging to a person's reputation.

Defamation is a civil law and so you would need to sue someone who you believe has
damaged your reputation.

Ethical Constraints
Rather than legal constraints, ethical issues are based on judgement. They are what society
considers as morally acceptable.

If something is seen as ethically wrong than it is first investigated to see if it is breaking any
laws. However, if it is not in violation of any of these laws then it comes under ethical issues.

This means that no law has been broken, however the public may see it as offensive or
controversial. Many ethical concerns are raised by groups of specific people. These groups
may find the publication offensive, due to how the minority are represented.

Ethical concerns which come into media production are things such as:
Ø Protecting under 18s
Ø Representation of age, gender, race, disability, sexuality and religion
Ø Using off the record information
Ø The power to influence public opinion
Ø Interviewing vulnerable people or children
Ø Anything that could cause offence or harm
Ø Presenting an individual or their views as being representative of an entire group
or people
Ø Running premium rate phone lines
Ø Using hidden microphones
Ø Making a product which offends or insults a viewer/listener/user

Relevant regulatory bodies

Each media industry has its own regulatory body which has a code of conduct and rules
which all media practitioners follow:
BBFC
ASA
OfCom
IPSO

The person photographed will be over the age of 18 so will not need to be protected. Nothing
offensive will be said in my spread and I will ensure everyone is represented equally. There
will be no discrimination of minorities and everyone will be treated with respect. This means
nothing in my fashion spread will be offensive to readers.