Social & Influencer Lions Shortlist

Shortlist (Social & Influencer Lions)
Track Cat. No Entry Title Brand Product Entrant Company Entrant Country Idea Creation Production
No
A01 (Food & Drinks )

Reach A01/003 00214 MUSIC LIBERATES BACARDI BACARDI BBDO NEW YORK USA BBDO NEW YORK PHANTOSCOPIC
MUSIC London
Reach A01/017 01045 DILLY DILLY ABINBEV BUD LIGHT WIEDEN+KENNEDY NEW USA WIEDEN+KENNEDY O POSITIVE New York
YORK NEW YORK
Reach A01/029 01603 SHARE A COKE COCA-COLA COKE FITZCO//McCANN Atlanta USA FITZCO//McCANN Atlanta CASANOVA//McCANN
1,000 NAME New York / SCORE A
Reach A01/031 01334 GOIKO GRILL GOIKO GRILL RESTAURANT Y&R PARIS Paris FRANCE Y&R PARIS Paris
HUNGRYFRIELD COMPANY
Reach A01/032 01505 EXCLUSIVE THE MARS WRIGLEY SKITTLES DDB CHICAGO USA DDB CHICAGO MJZ Los Angeles / THE
RAINBOW CONFECTIONERY MILL Chicago
Reach A01/033 01663 #WTFRONALDO MARS SNICKERS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo
/ RAW AUDIO São Paulo
Reach A01/039 01194 GIFORADE PEPSICO GATORADE VML Kansas City USA VML Kansas City GIPHY New York
A03 (Healthcare)
Reach A03/001 00193 L'EAU DE CHRIS CAMPAIGN AGAINST CALM BMB London UNITED KINGDOM BMB London BMB London
LIVING MISERABLY
A04 (Consumer Durables)

Reach A04/009 00968 A/R JORDAN JORDAN BRAND NIKE AIR JORDAN III R/GA PORTLAND USA R/GA PORTLAND R/GA PORTLAND
TINKER SNEAKERS
Reach A04/010 01489 LOCAL BUSINESS CANON CANON CANON Søborg DENMARK UNCLE GREY UNCLE GREY
NEVER LOOKED Copenhagen Copenhagen
Reach A04/011 01551 THE ALL-IN NEWSAN NOBLEX DAVID Buenos Aires ARGENTINA DAVID Buenos Aires
PROMO
Reach A04/017 01868 NOTHING BEATS A NIKE NIKE WIEDEN+KENNEDY London UNITED KINGDOM WIEDEN+KENNEDY 750MPH London / FINAL
LONDONER London CUT London / MR PAPE
A05 (Automotive)
Reach A05/007 01086 EVER AFTER AUDI SPAIN BRAND CAMPAIGN PROXIMITY BARCELONA SPAIN PROXIMITY POST23 Barcelona / SR.
BARCELONA ALCE Barcelona
Reach A05/021 01787 SKI THE WORLD AUDI AUDI QUATTRO - CANDIDE THOVEX Hamburg GERMANY CANDIDE THOVEX THE PLANE Paris
CANDIDE THOVEX Hamburg / THJNK
A06 (Retail)
Reach A06/006 00274 THE IKEA HUMAN IKEA IKEA IKEA SOUTHEAST ASIA SINGAPORE BBH Singapore BBH Singapore
CATALOGUE Singapore
Reach A06/007 00292 BUILT-IN PINS THE HOME DEPOT, RETAIL 22SQUARED Atlanta USA 22SQUARED Atlanta 22PICTURES Atlanta /
INC. NINE MILE CIRLE
1 of 1
Reach A06/009 00323 ICE CREAM MCDONALD'S MCFLURRY OMD GERMANY Düsseldorf GERMANY FUSE Munich / LEO'S FUSE Munich / VYBE
HISTORY IN THE DEUTSCHLAND LLC THJNK TANK München / BROTHERS
Reach A06/010 00334 THE MOST EDEKA ZENTRALE AG RETAIL JUNG VON MATT Hamburg GERMANY JUNG VON MATT MARKENFILM
GERMAN & CO. KG Hamburg CROSSING Hamburg
Reach A06/021 01222 TURNING THEIR BURGER KING FOOD MULLENLOWE Boston USA MULLENLOWE Boston
TWEETS AGAINST
Reach A06/023 01359 STORIES BURGER KING BURGER LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE LOLA MULLENLOWE
ORDERING Madrid Madrid
A07 (Travel)
Reach A07/006 00280 FAROE ISLANDS VISIT FAROE THE FAROE MENSCH Copenhagen DENMARK MENSCH Copenhagen / MENSCH Copenhagen /
TRANSLATE ISLANDS & ATLANTIC ISLANDS SANSIR Torshavn SANSIR Torshavn
Reach A07/010 00645 DUNDEE: THE TOURISM AUSTRALIA TOURISM DROGA5 New York USA DROGA5 New York BISCUIT FILMWORKS
SON OF A LEGEND AUSTRALIA New York / DROGA5
A08 (Leisure)
Reach A08/003 00422 FIFA 18 MORE EA SPORTS FIFA 18 adam&eveDDB London UNITED KINGDOM adam&eveDDB London SMUGGLER London
THAN A GAME
Reach A08/012 01856 UNIVERSAL LOVE MGM RESORTS MGM RESORTS McCANN NEW YORK USA McCANN NEW YORK CRAIG & KARL New
INTERNATIONAL York / TROLLBÄCK New
A09 (Media / Entertainment)

Reach A09/006 00157 LIVE LOOPER DOWNTOWN THE ACADEMIC BBDO NEW YORK USA BBDO NEW YORK BBDO STUDIOS New
RECORDS York
Reach A09/019 00742 GAME OF HBO GAME OF THRONES HBO New York USA HBO New York HBO New York
THRONES:
Reach A09/034 01526 FOOTBALL MICROSOFT XBOX / FIFA 18 McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE
DECODED London / McCANN
A11 (Consumer Services)

Reach A11/003 00119 SLOW TRENDS CONNECT CONNECT TBWA\RAAD Dubai UNITED ARAB TBWA\RAAD Dubai FOCUS FILMS Beirut
BOUNDLESS EMIRATES
Reach A11/018 01577 NEIGHBORHOOD XFINITY XFINITY HOME MJZ Los Angeles USA GOODBY SILVERSTEIN MJZ Los Angeles
& PARTNERS San
Reach A11/020 01858 FIRST VERIZON Verizon McCANN NEW YORK USA McCANN NEW YORK CHELSEA PICTURES
RESPONDERS New York / HUMAN New
A12 (Corporate Social Responsibility (CSR) / Corporate Image)

Reach A12/004 00215 THE TALK P&G P&G BBDO NEW YORK USA BBDO NEW YORK THE CORNER SHOP
Santa Monica
Reach A12/023 01350 THE FACE OF AT&T IT CAN WAIT BBDO NEW YORK USA BBDO NEW YORK BISCUIT FILMWORKS
DISTRACTED New York
Reach A12/026 01628 SINDOOR KHELA - TIMES OF INDIA TIMES OF INDIA FCB INDIA Mumbai INDIA FCB INDIA Mumbai FCB INDIA Mumbai
NO CONDITIONS
1 of 1
Reach A12/027 01689 52 MAYORS OF WANDA TBC OGILVY BEIJING CHINA DALIAN WANDA GROUP DALIAN WANDA
DANZHAI Beijing / OGILVY BEIJING GROUP Beijing
Reach A12/038 00417 TRASH ISLES PLASTIC PLASTIC AMVBBDO London UNITED KINGDOM AMVBBDO London LADBIBLE London
OCEANS/LADBIBLE OCEANS/LADBIBLE
A13 (Not-for-profit / Charity)

Reach A13/005 00037 MALI - THE BUNDESMINISTERIU FEDERAL ARMED BUNDESMINISTERIUM DER GERMANY CASTENOW Düsseldorf SPIN TV Köln
CHATBOT OF THE M DER FORCES OF VERTEIDIGUNG Berlin
Reach A13/007 00127 TO THE LAST GREENPEACE SAVING THE OGILVY POLAND Warsaw POLAND AMP POLAND Warsaw / AMP POLAND Warsaw /
TREE STANDING POLAND BIALOWIEZA OGILVY POLAND EXPRESSO POST
Reach A13/046 00988 DON'T GET CANADIAN CENTRE CHARITABLE NO FIXED ADDRESS Toronto CANADA NO FIXED ADDRESS MARRIED TO GIANTS
SEXTORTED, FOR CHILD ORGANIZATION Toronto Toronto / NIMBLE
Reach A13/057 01135 THE DISTRESS AMNESTY HUMAN RIGHTS ANORAK Oslo NORWAY ANORAK Oslo BACON OSLO Oslo /
SIGNAL INTERNATIONAL BÅDE Oslo / MAKING
Reach A13/066 00367 THROUGH THE AMNESTY UNDERSTANDING TBWA\NEBOKO Amsterdam THE TBWA\NEBOKO HAZAZAH FILM &
EYES OF A INTERNATIONAL REFUGEES NETHERLANDS Amsterdam PHOTOGRAPHY
Reach A13/089 01850 PRICE ON OUR MARCH FOR OUR MARCH FOR OUR McCANN NEW YORK USA McCANN NEW YORK
LIVES LIVES - PARKLAND LIVES
B01 (Emerging Platforms)

Reach B01/005 00442 GOOGLE HOME BURGER KING WHOPPER DAVID Miami USA DAVID Miami CAVIAR TV Los
OF THE Angeles / COSMO
Reach B01/007 00684 STRANGER NETFLIX STRANGER THINGS SNAPCHAT Santa Monica USA NETFLIX Los Gato / HAUS Los Angeles /
THINGS + SNAPCHAT Santa SNAPCHAT Santa
Reach B01/011 01022 THE WENTWORTH FOXTEL WENTWORTH MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney MINDSHARE Sydney
RAT
Reach B01/014 00917 UK'SHONA SANLAM MYCHOICE KING JAMES GROUP Cape SOUTH AFRICA KING JAMES GROUP
KWELANGA - A FUNERAL PLAN Town Cape Town
B02 (Innovative Use of Community)

Reach B02/007 00128 TO THE LAST GREENPEACE SAVING THE OGILVY POLAND Warsaw POLAND AMP POLAND Warsaw / AMP POLAND Warsaw /
TREE STANDING POLAND BIAŁOWIEŻA OGILVY POLAND EXPRESSO POST
Reach B02/017 00161 LIVE LOOPER DOWNTOWN THE ACADEMIC BBDO NEW YORK USA BBDO NEW YORK BBDO STUDIOS New
RECORDS York
Reach B02/019 00163 CONVERTICALS LOWE'S LOWE'S BBDO NEW YORK USA BBDO NEW YORK BBDO STUDIOS New
York / VISUAL
Reach B02/054 01035 THE PARALYMPIC CANADIAN THE BBDO TORONTO CANADA BBDO TORONTO ALTER EGO Toronto /
NETWORK PARALYMPIC PYEONGCHANG ASYMETRIC MEDIA
Reach B02/056 01064 KFC | 11 HERBS & KFC KFC WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY
SPICES Portland
Reach B02/065 01123 DISAPPEARING QUEENSLAND SNAPCHAT BWM DENTSU Melbourne AUSTRALIA BWM DENTSU GUILTY CONTENT
PERSON ALERTS POLICE DISAPPEARING Melbourne Melbourne
Reach B02/076 01223 TURNING THEIR BURGER KING FOOD MULLENLOWE Boston USA MULLENLOWE Boston
TWEETS AGAINST
Reach B02/084 01360 STORIES BURGER KING BURGER LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE LOLA MULLENLOWE
ORDERING Madrid Madrid
Reach B02/092 01493 WEBEEFIN? WENDY'S WENDY'S VML Kansas City USA VML Kansas City SIX COURSE Los
COMMUNITY Angeles
1 of 1
Reach B02/095 01279 MOST ELIGIBLE OL PEJETA ANIMAL OGILVY AFRICA Nairobi KENYA OGILVY AFRICA Nairobi OGILVY AFRICA Nairobi
BACHELOR CONSERVANCY CONSERVANCY
Reach B02/124 01564 #THEDEBUT PEPSICO GATORADE VML Kansas City USA VML Kansas City INTERSPORT Chicago
C01 (Reach & Impact)

Reach C01/008 00429 DORITOS BLAZE DORITOS/MOUNTAIN DORITOS BLAZE / GOODBY SILVERSTEIN & USA GOODBY SILVERSTEIN COMPANY 3 Santa
VS. MTN DEW ICE DEW ICE MOUTAIN DEW ICE PARTNERS San Francisco & PARTNERS San Monica / LIME STUDIOS
Reach C01/013 00647 DUNDEE: THE TOURISM AUSTRALIA TOURISM DROGA5 New York USA DROGA5 New York BISCUIT FILMWORKS
Reach C01/052 01851 PRICE ON OUR MARCH FOR OUR MARCH FOR OUR McCANN NEW YORK USA McCANN NEW YORK
LIVES LIVES - PARKLAND LIVES
Reach C01/059 01494 WEBEEFIN? WENDY'S WENDY'S VML Kansas City USA VML Kansas City SIX COURSE Los
COMMUNITY Angeles
C02 (Partnerships )
Reach C02/002 00275 THE IKEA HUMAN IKEA IKEA IKEA SOUTHEAST ASIA SINGAPORE BBH Singapore BBH Singapore
CATALOGUE Singapore
Reach C02/009 00220 MUSIC LIBERATES BACARDI BACARDI BBDO NEW YORK USA BBDO NEW YORK PHANTOSCOPIC
MUSIC London
Reach C02/010 00221 SNAPCHAT MUSIC BACARDI BACARDI BBDO NEW YORK USA BBDO NEW YORK NORTH KINGDOM
VIDEO Stockholm
Reach C02/019 00386 #TOOLATERGRAM WWF ORGANIZATION IN TBWA\PARIS FRANCE TBWA\PARIS TBWA\DAN PARIS
WILDLIFE
Reach C02/030 00330 ADIDAS ADIDAS ADIDAS FOOTBALL 72ANDSUNNY AMSTERDAM THE 72ANDSUNNY ICONOCLAST London
'CREATIVITY GETS NETHERLANDS AMSTERDAM
Reach C02/074 00970 VERIZON - WHAT VERIZON VERIZON R/GA NEW YORK USA R/GA NEW YORK R/GA NEW YORK
YOU MISSED WIRELESS
Reach C02/080 01329 DADDY YANKEE SUSAN G. KOMEN RACE FOR THE J. WALTER THOMPSON PUERTO RICO J. WALTER THOMPSON ZAPATERO FILMS San
VS. BREAST CURE PUERTO RICO San Juan PUERTO RICO San Juan Juan
Reach C02/086 01196 GIFORADE PEPSICO GATORADE VML Kansas City USA VML Kansas City GIPHY New York
Reach C02/094 01474 @SEELIKEMENNA TOYOTA MOTOR TOYOTA BRAND TOYOTA USA Plano USA DENTSU INC. Tokyo / ARCHER'S MARK
CORPORATION SAATCHI & SAATCHI London / DENTSU INC.
Reach C02/099 01666 #WTFRONALDO MARS SNICKERS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo
/ RAW AUDIO São Paulo
Reach C02/100 01665 THE GOL LINHAS AEREAS GOL LINHAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo
NEYMARLESS AEREAS / SAIGON São Paulo /
Reach C02/106 01527 FOOTBALL MICROSOFT XBOX / FIFA 18 McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE
Reach C02/123 01338 GOIKO GRILL GOIKO GRILL RESTAURANT Y&R PARIS Paris FRANCE Y&R PARIS Paris
C03 (Content Creation)

Reach C03/015 00525 OBSESSION FOR DOUBLE A DOUBLE A SIX INC. Tokyo JAPAN SIX INC. Tokyo / SPA- AOI PRO. INC. Tokyo
SMOOTHNESS HAKUHODO CO. LTD.
Reach C03/048 01219 DREAM ON ABINBEV BUDWEISER MOSAIC Chicago USA JAY-Z New York / JAY-Z New York / MARK
MOSAIC Chicago ROMANEK Los Angeles /
1 of 1
Reach C03/052 01361 THE GIF TRILOGY SAN MIGUEL MANILA BEER LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE LA JOYA
Madrid PRODUCCIONES
Reach C03/060 01691 HOUSE OF INTEL TBC OGILVY BEIJING CHINA INTEL CORPORATION INTEL CORPORATION
EMOTIONS Santa Clara / OGILVY Santa Clara / RADICAL
Reach C03/067 01656 ABSOLUT ONE PERNOD RICARD ALCOHOLIC VML Cape Town SOUTH AFRICA VML Cape Town EGG FILMS Cape Town
SOURCE LIVE BEVERAGES
Reach C03/080 01788 SKI THE WORLD AUDI AUDI QUATTRO - CANDIDE THOVEX Hamburg GERMANY CANDIDE THOVEX THE PLANE Paris
Reach C03/089 30160 LIVE LOOPER DOWNTOWN THE ACADEMIC BBDO NEW YORK USA BBDO NEW YORK BBDO STUDIOS New
RECORDS York
C04 (Content Placement)

RECORDS York
Reach C04/007 00168 CONVERTICALS LOWE'S LOWE'S BBDO NEW YORK USA BBDO NEW YORK BBDO STUDIOS New
York / VISUAL
Reach C04/045 00129 TO THE LAST GREENPEACE SAVING THE OGILVY POLAND Warsaw POLAND AMP POLAND Warsaw / AMP POLAND Warsaw /
Reach C04/046 11843 HITLER HASHTAG GESICHT ZEIGEN! AN GESICHT ZEIGEN! OGILVY BERLIN GERMANY OGILVY BERLIN H&O FRANKFURT /
ASSOCIATION AN ASSOCIATION KARSTEN WEGENER
C05 (Social Video)

Reach C05/021 00149 IN REAL LIFE MONICA LEWINSKY MONICA BBDO NEW YORK USA BBDO NEW YORK BBDO STUDIOS New
LEWINSKY / ANTI- York
VIDEO Stockholm
Reach C05/024 00223 THE TALK P&G P&G BBDO NEW YORK USA BBDO NEW YORK THE CORNER SHOP
Santa Monica
RECORDS York
Reach C05/033 00336 THE MOST EDEKA ZENTRALE AG RETAIL JUNG VON MATT Hamburg GERMANY JUNG VON MATT MARKENFILM
Reach C05/034 00648 DUNDEE: THE TOURISM AUSTRALIA TOURISM DROGA5 New York USA DROGA5 New York BISCUIT FILMWORKS
Reach C05/036 00266 LITTLE CASANOVA YOTI YOTI JUNGLE CREATIONS UNITED KINGDOM JUNGLE CREATIONS JUNGLE CREATIONS
London London London
Reach C05/044 00526 OBSESSION FOR DOUBLE A DOUBLE A SIX INC. Tokyo JAPAN SIX INC. Tokyo / SPA- AOI PRO. INC. Tokyo
SMOOTHNESS HAKUHODO CO. LTD.
Reach C05/049 00505 A VERY MERRY AIR NEW ZEALAND AIR NEW ZEALAND HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney ARC EDIT Sydney /
MISTAKE FINCH Sydney /
Reach C05/061 00963 NOWTHIS X SAMSUNG SAMSUNG GEAR R/GA NEW YORK USA NOWTHIS New York / NOWTHIS New York /
SAMSUNG 360 R/GA NEW YORK R/GA NEW YORK
Reach C05/085 00371 THROUGH THE AMNESTY UNDERSTANDING TBWA\NEBOKO AmsterdamTHE TBWA\NEBOKO HAZAZAH FILM &
EYES OF A INTERNATIONAL REFUGEES NETHERLANDS Amsterdam PHOTOGRAPHY
Reach C05/087 01594 RUN IT NIKE NIKE REACT WIEDEN+KENNEDY TOKYO JAPAN WIEDEN+KENNEDY DUROO Los Angeles /
TOKYO ICONOCLAST Culver
1 of 1
Reach C05/088 01206 BUDWEISER: ONE ABINBEV BUDWEISER AB INBEV New York USA VAYNERMEDIA New York CUTTERS New York /
LAST RIDE VAYNER
Reach C05/090 01383 FINDING HASBRO/ MY LITTLE HASBRO/ MY LITTLE GREY NEW YORK USA GREY NEW YORK TOOL Los Angeles /
FRIENDSHIP PONY PONY TOWNHOUSE New
Reach C05/093 01508 EXCLUSIVE THE MARS WRIGLEY SKITTLES DDB CHICAGO USA DDB CHICAGO MJZ Los Angeles / THE
Reach C05/102 01515 THE WORST MONOPRIX MONOPRIX ROSAPARK Paris FRANCE ROSAPARK Paris FIRM STUDIO Paris /
SONG IN THE DELIVERY SCHMOOZE Paris /
Reach C05/103 01585 NEIGHBORHOOD XFINITY XFINITY HOME MJZ Los Angeles USA GOODBY SILVERSTEIN MJZ Los Angeles
& PARTNERS San
Reach C05/117 01789 SKI THE WORLD AUDI AUDI QUATTRO - CANDIDE THOVEX Hamburg GERMANY CANDIDE THOVEX THE PLANE Paris
C06 (Co-creation & User Generated Content)

Reach C06/012 00225 MUSIC LIBERATES BACARDI BACARDI BBDO NEW YORK USA BBDO NEW YORK PHANTOSCOPIC
MUSIC London
VIDEO Stockholm
Reach C06/043 00827 ADOBE MAKE THE ADOBE ADOBE EDELMAN San Francisco USA EDELMAN San Francisco EDELMAN San
CUT / UNITED Francisco / UNITED
Reach C06/050 01057 WELCOME TO APPLE INSTAGRAM TBWA\MEDIA ARTS LAB Los USA TBWA\MEDIA ARTS LAB
@APPLE Angeles Los Angeles
Reach C06/052 01225 TURNING THEIR BURGER KING FOOD MULLENLOWE Boston USA MULLENLOWE Boston
TWEETS AGAINST
D01 (Community Building & Management)

Reach D01/004 00131 TO THE LAST GREENPEACE SAVING THE OGILVY POLAND Warsaw POLAND AMP POLAND Warsaw / AMP POLAND Warsaw /
Reach D01/012 00420 TRASH ISLES PLASTIC PLASTIC AMVBBDO London UNITED KINGDOM AMVBBDO London LADBIBLE London
Reach D01/016 00672 GUILTY PARTY: A AT&T HELLO LAB AT&T FULLSCREEN Los Angeles USA FULLSCREEN Los FULLSCREEN Los
MULTI-PLATFORM Angeles Angeles
Reach D01/036 01144 #MERRYCHRISTM BURGER KING BURGER KING BUZZMAN Paris FRANCE BUZZMAN Paris BUZZMAN Paris
ASSULLY
Reach D01/043 01753 TALK SOCIAL TO WENDY'S WENDY'S SOCIAL VML Kansas City USA VML Kansas City
ME MEDIA/COMMUNITY
Reach D01/047 01509 EXCLUSIVE THE MARS WRIGLEY SKITTLES DDB CHICAGO USA DDB CHICAGO MJZ Los Angeles / THE
Reach D01/066 10854 COCA COLA FAN COCA COLA INSTITUCIONAL J. WALTER THOMPSON BRAZIL J. WALTER THOMPSON J. WALTER THOMPSON
FEAT BRAZIL São Paulo BRAZIL São Paulo BRAZIL São Paulo
D02 (Audience Targeting / Engagement Strategies)

Reach D02/015 00293 BUILT-IN PINS THE HOME DEPOT, RETAIL 22SQUARED Atlanta USA 22SQUARED Atlanta 22PICTURES Atlanta /
INC. NINE MILE CIRLE
Reach D02/036 00447 LOSERS' AIR NEW ZEALAND AIR NEW ZEALAND HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney RED DOG
PARADISE PRODUCTIONS Sydney
Reach D02/051 01124 DISAPPEARING QUEENSLAND SNAPCHAT BWM DENTSU Melbourne AUSTRALIA BWM DENTSU GUILTY CONTENT
PERSON ALERTS POLICE DISAPPEARING Melbourne Melbourne
1 of 1
Reach D02/052 00852 POWER TO THE MAYBELLINE/L'ORÉA LIPTICK MINDSHARE CHINA CHINA MINDSHARE CHINA MINDSHARE CHINA
QUEENS L Shanghai Shanghai Shanghai
Reach D02/061 01226 TURNING THEIR BURGER KING FOOD MULLENLOWE Boston USA MULLENLOWE Boston
TWEETS AGAINST
Reach D02/076 01728 NIKE - NOTHING NIKE NIKE BRAND MINDSHARE London UNITED KINGDOM WIEDEN+KENNEDY RIFF RAFF London
BEATS A London
Reach D02/081 01280 MOST ELIGIBLE OL PEJETA ANIMAL OGILVY AFRICA Nairobi KENYA OGILVY AFRICA Nairobi OGILVY AFRICA Nairobi
Reach D02/101 01758 TV DOCTORS OF CIGNA CIGNA McCANN NEW YORK USA McCANN NEW YORK CUT+RUN New York /
AMERICA - JSM MUSIC New York /
D03 (Real-time Response)

Reach D03/033 01039 THE PARALYMPIC CANADIAN THE BBDO TORONTO CANADA BBDO TORONTO ALTER EGO Toronto /
Reach D03/049 00974 VERIZON - WHAT VERIZON VERIZON R/GA NEW YORK USA R/GA NEW YORK R/GA NEW YORK
YOU MISSED WIRELESS
Reach D03/065 01754 TALK SOCIAL TO WENDY'S WENDY'S SOCIAL VML Kansas City USA VML Kansas City
ME MEDIA/COMMUNITY
Reach D03/069 01316 BUYING GREENIE CARMAX CAR SALES MCKINNEY Durham USA MCKINNEY Durham MCKINNEY Durham
D04 (Social Data & Insight)

Reach D04/025 01684 H&M SOCIAL H&M SOCIAL OGILVY SHANGHAI CHINA OGILVY SHANGHAI
STYLIST INTELLIGENCE
D06 (Brand Storytelling)

Reach D06/004 00112 #LIFEINHEL FINAVIA HELSINKI AIRPORT TBWA\HELSINKI FINLAND TBWA\HELSINKI KLOK HELSINKI Helsinki
/ TBWA\HELSINKI
Reach D06/007 00153 SNEAKY PEAK BBC TWO PEAKY BLINDERS BBC CREATIVE London UNITED KINGDOM BBC CREATIVE London BBC CREATIVE London
Reach D06/009 00227 THE TALK P&G P&G BBDO NEW YORK USA BBDO NEW YORK THE CORNER SHOP
Santa Monica
Reach D06/043 01087 EVER AFTER AUDI SPAIN BRAND CAMPAIGN PROXIMITY BARCELONA SPAIN PROXIMITY POST23 Barcelona / SR.
BARCELONA ALCE Barcelona
Reach D06/051 00918 UK'SHONA SANLAM MYCHOICE KING JAMES GROUP Cape SOUTH AFRICA KING JAMES GROUP
KWELANGA - A FUNERAL PLAN Town Cape Town
Reach D06/056 00335 THE MOST EDEKA ZENTRALE AG RETAIL JUNG VON MATT Hamburg GERMANY JUNG VON MATT MARKENFILM
Reach D06/076 01571 SURVIVING THE AMC INTO THE VML New York USA VML New York VML New York
BADLANDS BADLANDS SEASON
Reach D06/084 01512 EXCLUSIVE THE MARS WRIGLEY SKITTLES DDB CHICAGO USA DDB CHICAGO MJZ Los Angeles / THE
Reach D06/099 01860 FIRST VERIZON Verizon McCANN NEW YORK USA McCANN NEW YORK CHELSEA PICTURES
Reach D06/105 01923 #MYGAMEMYNAM TELEFONICA'S VIVO/ INSTITUTIONAL AFRICA São Paulo BRAZIL AFRICA São Paulo ANTFOOD São Paulo /
E WONDER WOMEN ASSOCIADOS Sao
Reach D06/114 01729 NIKE - NOTHING NIKE NIKE BRAND MINDSHARE London UNITED KINGDOM WIEDEN+KENNEDY RIFF RAFF London
BEATS A London
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E01 (Multi-platform Social Campaign)

Reach E01/003 00113 #LIFEINHEL FINAVIA HELSINKI AIRPORT TBWA\HELSINKI FINLAND TBWA\HELSINKI KLOK HELSINKI Helsinki
/ TBWA\HELSINKI
Reach E01/010 00649 DUNDEE: THE TOURISM AUSTRALIA TOURISM DROGA5 New York USA DROGA5 New York BISCUIT FILMWORKS
Reach E01/018 00426 FIFA 18 MORE EA SPORTS FIFA 18 adam&eveDDB London UNITED KINGDOM adam&eveDDB London SMUGGLER London
THAN A GAME
Reach E01/027 00487 720 HOURS OF Y!MOBILE MOBILE CARRIER HAKUHODO KETTLE INC JAPAN HAKUHODO INC. Tokyo / AID-DCC Osaka / AOI
YOUTH Tokyo HAKUHODO KETTLE PRO. INC. Tokyo /
Reach E01/030 00756 WESTWORLD HBO WESTWORLD HBO New York USA DIGITAL KITCHEN Los DIGITAL KITCHEN Los
SEASON 2: A Angeles / GIANT SPOON Angeles / GIANT SPOON
Reach E01/038 01059 THE ROCK X SIRI: APPLE SIRI TBWA\MEDIA ARTS LAB Los USA TBWA\MEDIA ARTS LAB EXILE Santa Monica /
DOMINATE THE Angeles Los Angeles HUNGRY MAN Los
Reach E01/039 01133 TOGETHER UEFA WOMEN'S FCB INFERNO London UNITED KINGDOM FCB INFERNO London FACTORY FIFTEEN
#WEPLAYSTRONG FOOTBALL London / LELAND
Reach E01/048 01198 GIFORADE PEPSICO GATORADE VML Kansas City USA VML Kansas City GIPHY New York
Reach E01/052 01513 EXCLUSIVE THE MARS WRIGLEY SKITTLES DDB CHICAGO USA DDB CHICAGO MJZ Los Angeles / THE
Reach E01/059 01759 TV DOCTORS OF CIGNA CIGNA McCANN NEW YORK USA McCANN NEW YORK CUT+RUN New York /
AMERICA - JSM MUSIC New York /
Reach E01/067 01869 NOTHING BEATS A NIKE NIKE WIEDEN+KENNEDY London UNITED KINGDOM WIEDEN+KENNEDY 750MPH London / FINAL
LONDONER London CUT London / MR PAPE
E02 (Sponsorship & Brand Partnership)

Reach E02/008 00228 MUSIC LIBERATES BACARDI BACARDI BBDO NEW YORK USA BBDO NEW YORK PHANTOSCOPIC
MUSIC London
Reach E02/009 00229 SNAPCHAT MUSIC BACARDI BACARDI BBDO NEW YORK USA BBDO NEW YORK NORTH KINGDOM
VIDEO Stockholm
Reach E02/034 01221 DREAM ON ABINBEV BUDWEISER MOSAIC Chicago USA JAY-Z New York / JAY-Z New York / MARK
MOSAIC Chicago ROMANEK Los Angeles /
Reach E02/040 01479 @SEELIKEMENNA TOYOTA MOTOR TOYOTA BRAND TOYOTA USA Plano USA DENTSU INC. Tokyo / ARCHER'S MARK
CORPORATION SAATCHI & SAATCHI London / DENTSU INC.
Reach E02/045 01528 FOOTBALL MICROSOFT XBOX / FIFA 18 McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE
E03 (Low Budget / High Impact Campaign)

Reach E03/008 00133 TO THE LAST GREENPEACE SAVING THE OGILVY POLAND Warsaw POLAND AMP POLAND Warsaw / AMP POLAND Warsaw /
Reach E03/015 00150 IN REAL LIFE MONICA LEWINSKY MONICA BBDO NEW YORK USA BBDO NEW YORK BBDO STUDIOS New
LEWINSKY / ANTI- York
Reach E03/016 00230 LIVE MOMENT OF SANDY HOOK SANDY HOOK BBDO NEW YORK USA BBDO NEW YORK
SILENCE PROMISE PROMISE
Reach E03/019 00182 LIVE LOOPER DOWNTOWN THE ACADEMIC BBDO NEW YORK USA BBDO NEW YORK BBDO STUDIOS New
RECORDS York
Reach E03/024 00529 TRASH ISLES PLASTIC PLASTIC AMVBBDO London UNITED KINGDOM AMVBBDO London LADBIBLE London
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Reach E03/096 01344 GOIKO GRILL GOIKO GRILL RESTAURANT Y&R PARIS Paris FRANCE Y&R PARIS Paris
Reach E03/111 01525 SAMSUNG PUTS SAMSUNG GALAXY S8 EDELMAN New York USA EDELMAN New York / EDELMAN New York /
TROLLS UNDER SAMSUNG SAMSUNG
Reach E03/115 01794 PROM KING BURGER KING FAST FOOD MULLENLOWE Boston USA MULLENLOWE Boston MULLENLOWE Boston
E04 (Social Purpose)

Reach E04/008 00134 TO THE LAST GREENPEACE SAVING THE OGILVY POLAND Warsaw POLAND AMP POLAND Warsaw / AMP POLAND Warsaw /
Reach E04/017 00232 THE TALK P&G P&G BBDO NEW YORK USA BBDO NEW YORK THE CORNER SHOP
Santa Monica
Reach E04/024 00339 THE MOST EDEKA ZENTRALE AG RETAIL JUNG VON MATT Hamburg GERMANY JUNG VON MATT MARKENFILM
Reach E04/067 00990 DON'T GET CANADIAN CENTRE CHARITABLE NO FIXED ADDRESS Toronto CANADA NO FIXED ADDRESS MARRIED TO GIANTS
SEXTORTED, FOR CHILD ORGANIZATION Toronto Toronto / NIMBLE
Reach E04/072 01042 THE PARALYMPIC CANADIAN THE BBDO TORONTO CANADA BBDO TORONTO ALTER EGO Toronto /
Reach E04/121 01488 ADOLF'S ONLINE GESICHT ZEIGEN! AN GESICHT ZEIGEN! OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY OGILVY GERMANY
STRATEGY ASSOCIATION AN ASSOCIATION Frankfurt Frankfurt / SINUS AV
Reach E04/130 01282 MOST ELIGIBLE OL PEJETA ANIMAL OGILVY AFRICA Nairobi KENYA OGILVY AFRICA Nairobi OGILVY AFRICA Nairobi
Reach E04/147 01824 TRASH ISLES PLASTIC PLASTIC AMVBBDO London UNITED KINGDOM AMVBBDO London LADBIBLE London
Reach E04/165 01862 FIRST VERIZON Verizon McCANN NEW YORK USA McCANN NEW YORK CHELSEA PICTURES
E05 (Single Country Campaign)

Reach E05/013 00517 BOYS REACT TO NETT Tampons ISOBAR Courbevoie FRANCE ISOBAR Courbevoie NEMA PRODUCTION
TAMPONS Saint-Denis
Reach E05/041 01563 WORLD'S MOST NEW ZEALAND RECRUITMENT OGILVY NEW ZEALAND NEW ZEALAND THE SWEETSHOP THE SWEETSHOP
SUCCESSFUL POLICE Auckland Auckland Auckland
Reach E05/046 01730 NIKE - NOTHING NIKE NIKE BRAND MINDSHARE London UNITED KINGDOM WIEDEN+KENNEDY RIFF RAFF London
BEATS A London
Reach E05/050 01672 THE GOL LINHAS AEREAS GOL LINHAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo
NEYMARLESS AEREAS / SAIGON São Paulo /
Reach E05/065 01744 SUEDE GULLY PUMA PUMA SUEDE DDB MUDRA GROUP INDIA DDB MUDRA GROUP BALANCING ACT
CLASSIC SHOES Mumbai Mumbai Mumbai
Total Entries: 178
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Media PR Additional
OMD USA New York HARRISON & BBDO STUDIOS

SHRIFTMAN New New York / DIRTY
LAUNDRY 3PM AGENCY New
SERVICE New York York
FORTYFOUR
Atlanta
MEDIACOM OLSON ENGAGE

Chicago / Chicago
ALMAPBBDO São ALMAPBBDO São
Paulo Paulo
OMD USA Chicago HQG STUDIOS
Dubuque / NATIV.LY
HAVAS MEDIA W
London COMMUNICATIONS
R/GA PORTLAND / DARKSTORE San

SNAPCHAT LENSE Francisco /
UNCLE GREY
Copenhagen
CLUSTER MUSIC
Buenos Aires
MINDSHARE
London
PHD Barcelona
BBH Singapore
22SQUARED
Atlanta
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FUSE Munich /
OMD GERMANY
HORIZON MEDIA ALISON BROD

New York / MARKETING AND
MENSCH MENSCH
Copenhagen Copenhagen /
UM New York / UM DROGA5 New York / EXILE EDITORIAL
Sydney KOVERT CREATIVE New York
SUNSHINE SACHS
& ASSOCIATES New
SHORE FIRE
Brooklyn
CARAT London MICROSOFT

CORPORATION
ZENITH New York WEBER CRAFT

SHANDWICK New WORLDWIDE New
HEARTS & EGAMI BAREFOOT

SCIENCE New York CONSULTING PROXIMITY
FLEISHMANHILLAR EXILE EDITORIAL
D New York New York / HUMAN
FCB INDIA Mumbai
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OGILVY BEIJING
LADBIBLE London LADBIBLE London
CROSSMEDIA SPECTRM
Düsseldorf Falkensee / TACSY
GAMESET GREENPEACE
Warszawa / POLAND Warsaw /
TRUE MEDIA NEAT AGENCY CANADIAN
Toronto Toronto CENTRE FOR
ANORAK Oslo OATH
Copenhagen /
HILL+KNOWLTON
STRATEGIES
BURGER KING
Miami
MULLENLOWE
Boston
MINDSHARE MINDSHARE
Sydney Sydney
KING JAMES
GROUP Cape Town
GAMESET GREENPEACE
SHORE FIRE
Brooklyn
EDELMAN Dallas
VIZEUM Sydney COX INALL

CHANGE Melbourne
SPARK FOUNDRY KETCHUM New York

New York
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OGILVY AFRICA OGILVY AFRICA
Nairobi Nairobi
RESOLUTION FLEISHMANHILLAR HUNT + CAPTURE
MEDIA Chicago D Chicago Minneapolis /
OMD USA New York GOLIN Chicago /

/ RESOLUTION KETCHUM New York
SPARK FOUNDRY KETCHUM New York

New York
BBH Singapore

OMD USA New York HARRISON &
SHRIFTMAN New
R/GA NEW YORK
J. WALTER DADDY YANKEE

THOMPSON San Juan / EDY
Dubuque / NATIV.LY
DENTSU INC. DENTSU INC.
Tokyo / SAATCHI & Tokyo / SAATCHI &
Paulo Paulo
Paulo Paulo
CORPORATION
SIX INC. Tokyo
VAYNERMEDIA
New York
1 of 1
FREE YOUR MIND
Madrid
YELLOW STONE OGILVY BEIJING / INTEL
MEDIA Beijing YELLOW STONE CORPORATION
VIZEUM CAPE TOTAL EXPOSURE VWV GROUP
TOWN Johannesburg Johannesburg
SHORE FIRE
Brooklyn
SHORE FIRE
Brooklyn
GAMESET GREENPEACE
KINETIC OGILVY Düsseldorf GESICHT ZEIGEN!
WORLDWIDE Berlin
DINI VON HEARD CITY New

MUEFFLING York / HUMAN New
SHRIFTMAN New
HEARTS & BAREFOOT
SCIENCE New York PROXIMITY
SHORE FIRE
Brooklyn

JUNGLE JUNGLE
CREATIONS CREATIONS London
SIX INC. Tokyo
CARAT Auckland
NOWTHIS New
York / STARCOM
HILL+KNOWLTON
STRATEGIES
INNOCEAN
WORLDWIDE
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VAYNERMEDIA
New York
Beth Melsky
Casting New York /
Chicago / Chicago
BLUE 449 Paris

SHRIFTMAN New
EDELMAN San EDELMAN San ADOBE San Jose /
Francisco Francisco INTERSCOPE
OMD USA Los
Angeles
GAMESET GREENPEACE
HEARTS &
SCIENCE New York
BUZZMAN Paris BUZZMAN Paris
SPARK FOUNDRY KETCHUM New York SIX COURSE Los

New York Angeles
Chicago / Chicago
J. WALTER J. WALTER
THOMPSON THOMPSON BRAZIL
22SQUARED
Atlanta
VIZEUM Sydney COX INALL

CHANGE Melbourne
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MINDSHARE
CHINA Shanghai
MINDSHARE
London
Nairobi Nairobi
OMD USA New York EDELMAN New York NETHRAM
Sunnyvale, CA /
R/GA NEW YORK
SPARK FOUNDRY KETCHUM New York SIX COURSE Los

New York Angeles
HORIZON MEDIA
New York
DAGMAR Helsinki TBWA\HELSINKI
BBC CREATIVE BBC CREATIVE

London London
PHD Barcelona
KING JAMES
GROUP Cape Town
RESOLUTION
MEDIA New York
Chicago / Chicago
MINDSHARE
London
1 of 1
DAGMAR Helsinki TBWA\HELSINKI

HAKUHODO INC. MATERIAL Tokyo

Tokyo
MEDIAMONKS
Amsterdam
OMD USA Los
Angeles

Dubuque / NATIV.LY
Chicago / Chicago
OMD USA New York EDELMAN New York NETHRAM
Sunnyvale, CA /
MINDSHARE
London

SHRIFTMAN New
VAYNERMEDIA
New York
DENTSU INC. DENTSU INC.
Tokyo / SAATCHI & Tokyo / SAATCHI &
CORPORATION
GAMESET GREENPEACE
DINI VON HEARD CITY New
MUEFFLING York / HUMAN New
SHORE FIRE
Brooklyn
1 of 1
EDELMAN New EDELMAN New York
York / SAMSUNG / SAMSUNG
MULLENLOWE ALISON BROD
Boston MARKETING AND
GAMESET GREENPEACE
TRUE MEDIA NEAT AGENCY CANADIAN

Toronto Toronto CENTRE FOR
GESICHT ZEIGEN!
Berlin
Nairobi Nairobi

OGILVY NEW OGILVY NEW

ZEALAND Auckland ZEALAND Auckland
MINDSHARE
London
Paulo Paulo
DDB MUDRA DDB MUDRA
GROUP Mumbai GROUP Mumbai
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Social & Influencer Lions Shortlist

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Social & Influencer Lions Shortlist

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Shortlist (Social & Influencer Lions)

A01 (Food & Drinks )

A04 (Consumer Durables)

A09 (Media / Entertainment)

A11 (Consumer Services)

A12 (Corporate Social Responsibility (CSR) / Corporate Image)

A13 (Not-for-profit / Charity)

B01 (Emerging Platforms)

B02 (Innovative Use of Community)

C01 (Reach & Impact)

C03 (Content Creation)

C04 (Content Placement)

C05 (Social Video)

C06 (Co-creation & User Generated Content)

D01 (Community Building & Management)

D02 (Audience Targeting / Engagement Strategies)

D03 (Real-time Response)

D04 (Social Data & Insight)

D06 (Brand Storytelling)

E01 (Multi-platform Social Campaign)

E02 (Sponsorship & Brand Partnership)

E03 (Low Budget / High Impact Campaign)

E04 (Social Purpose)

E05 (Single Country Campaign)

Total Entries: 178

OMD USA New York HARRISON & BBDO STUDIOS

MEDIACOM OLSON ENGAGE

R/GA PORTLAND / DARKSTORE San

HORIZON MEDIA ALISON BROD

CARAT London MICROSOFT

ZENITH New York WEBER CRAFT

HEARTS & EGAMI BAREFOOT

LADBIBLE London LADBIBLE London

VIZEUM Sydney COX INALL

SPARK FOUNDRY KETCHUM New York

OMD USA New York GOLIN Chicago /

SPARK FOUNDRY KETCHUM New York

OMD USA New York HARRISON & BBDO STUDIOS

R/GA NEW YORK

J. WALTER DADDY YANKEE

SIX INC. Tokyo

DINI VON HEARD CITY New

UM New York / UM DROGA5 New York / EXILE EDITORIAL

OMD USA New York HARRISON & BBDO STUDIOS

SPARK FOUNDRY KETCHUM New York SIX COURSE Los

VIZEUM Sydney COX INALL

R/GA NEW YORK

SPARK FOUNDRY KETCHUM New York SIX COURSE Los

DAGMAR Helsinki TBWA\HELSINKI

BBC CREATIVE BBC CREATIVE

UM New York / UM DROGA5 New York / EXILE EDITORIAL

HAKUHODO INC. MATERIAL Tokyo

OMD USA Chicago HQG STUDIOS

OMD USA New York HARRISON & BBDO STUDIOS

TRUE MEDIA NEAT AGENCY CANADIAN

ZENITH New York WEBER CRAFT

OGILVY NEW OGILVY NEW

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