Event and Activation Solution System of Sky Tracker
Event and Activation Solution System of Sky Tracker
Event and Activation Solution System of Sky Tracker
Tracker Limited
Prepared By
Md. Emon Hossain
BBA Program
ID No. 140201030
Prepared for
Kh. Rahat Morshed
Lecturer
The internship report of Event and Activation Solution System of Sky Tracker
Limited has been approved by the following:
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DECLARATION
I do hereby declare that this report is the result of my own Research, except where
otherwise stated. I have declare that it has not been previously submitted as a whole for
any other degrees at European University of Bangladesh (EUB) or at any other institution.
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LETTER OF TRANSMITTAL
Dear Sir,
This is my pleasure to submit you the internship Report as the part of the study to
accomplish the BBA Program successfully. I have prepared this report based on the study
on Event and Activation Solution System of Sky Tracker Limited. The report was
prepared on the basis of the learning from the Organization. The effort was made to not
only make the report successful but also guide the organization to make further
improvement on the smooth issue.
May I thank you for the opportunity that was given to me to make the internship study
and to present it through the report.
Sincerely Yours
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ACKNOWLEDGEMENT
At the very beginning, I would like reveal my earnest admiration, loyalty and reverence to
Almighty Allah as I was sound mentally and physically enough to prepare and submit this
report on time.
An internship Program is very much effective for a student to get the practical knowledge.
It’s a great opportunity for a student to understand the current market. It is a great
pleasure for me to prepare the internship report based on Event and Activation Solution
system of Sky Tracker Limited which is very much significant for my learning with the
practical exposure to corporate business world.
Lastly, I would like to thank all the members Sky Tracker Limited for patiently answering
all my questions and making my internship experience as great as it could be.
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EXECUTIVE SUMMARY
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TABLE OF CONTENTS
Name of Topic Page no.
Approval page ii
Declaration iii
Letter of transmittal iv
Acknowledgement v
Executive summary vi
Table of Contents vii-viii
CHAPTER-1:INTRODUCTION 01-04
1.1 Introduction 02
1.2 Background of the study 02
1.3 Objective of the Study 03
1.3.1 Broad Objective 03
1.3.2 Specific Objective 03
1.4 Scope of the Study 03
1.5 Limitation of the Study 03
1.6 Conceptual Framework 04
1.7 Operational definition 04
CHAPTER-2: AN OVERVIEW OF THE ORGANIZATION 05-10
2.1 Historical Background of the Company 06-09
2.2 Vision and Mission Statement 09
2.3 Principal activities of the Company 09
2.4 Nature of Business 10
2.5 Confidentiality Statement 10
2.6 Clients of Sky Tracker Limited 10
CHAPTER-3: METHODOLOGY OF THE STUDY 11-13
3.1 Methodology of the study 12
3.1.1 Sources of Data 12
3.1.2 Study Design 12
3.1.3 Study Population 13
3.1.4 Sampling Technique 13
3.1.5 Data Collection Procedure 13
3.1.6 Data Analysis Procedure 13
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CHAPTER-4: RESULT AND DISCUSSION 14-31
4.1 Activities in Event Management 15
4.1.1 Pre-Event Activities 15-16
4.1.2 During-Event Activities 16
4.1.3 Post-Event Activities 16
4.2 Event Planning 17-18
4.3 Evolution of Event Marketing 18-19
4.4 Distribution Strategy 19
4.5 Events & Solutions 20
4.6 Analysis part 21-30
4.7 Findings 31
CHAPTER-5: RECOMMENDATIONS AND CONCLUSION 32-38
5.1 Recommendations 33
5.2 Conclusion 34
References 35
Appendix 36-38
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