VISAYAS STATE UNIVERSITY

VISCA, BAYBAY LEYTE

COURSE SYLLABUS
IN

CURRENT TRENDS IN TOURISM

HRTM 121

1​st​ Semester SY 2008 – 2009

Revised Edition

FOR

BACHELOR OF SCIENCE IN HOTEL, RESTAURANT & TOURISM MANAGEMENT

Department of Family and Consumer Sciences

Prepared by:

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 AIREEN YBAÑEZ – CLORES, M.B.A.

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 COURSE TITLE: CURRENT TRENDS IN TOURISM

COURSE CODE: HRTM 121

SEMESTER OFFERING: 1ST SEMESTER 2008 – 2009

PRE – REQUISITIES: NONE

COURSE CREDIT: 3 UNITS (3 hrs. lec/week)

COURSE DESCRIPTION:
Overview of different sections of the tourism industry; their development, type, composition, and role of tourism; emerging trends and career opportunities in the industry.

RATIONALE:
THIS COURSE EXPOSES STUDENTS TO THE VARIOUS SECTORS, TRENDS, AND CAREERS IN THE TOURISM INDUSTRY.

COURSE REQUIREMENTS:

1. MAJOR EXAMS
2. CLASS STANDING
3. ATTENDANCE
4. EDUCATIONAL FIELD TRIP PARTICIPATION
5. REPORTS/SYNTHESIS COMPILATION
6. CASE STUDIES COMPILATION
7. PROJECTS

Reference:
​ ​
​ 1. Goeldner, Charles R. Tourism: Principles, Practice, Philosophies: 10th edition. Wiley and Sons Publishing Co. Ltd. C2006.
​ 2. Gray and Liguori. Hotel and Motel Management and Operations. Pearson Educ. Asia. C2003.
3. Silva, Karen. Hospitality and Tourism. McGraw Hill Co. USA. C2006.
4. www.wowphilippines.com
5. www.wto.org.com

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 OBJECTIVES SUBJECT CONTENT/ COURSE OUTLINE METHODOLOGY TIME FRAME EVALUATIVE MEASURES
Unit 1 Chapter 1 objectives: UNIT 1 HOSPITALITY AND TOURISM BUSINESS Lecture/discussion
● Describe the hospitality and tourism Chapter 1 The Hospitality and Tourism Business
industries; 1.1 The World of Hospitality and Tourism Lecture Application
● Identify the segments of the ● Importance of Hospitality and tourism Pen and paper test
hospitality and tourism industries; ● Industry Segments Group discussion ● quizzes
● Define service as product; ○ Hospitality Industry ● long exams
● Explain the importance of service to ○ Tourism Industry Research Method 3hrs
the hospitality and tourism industries; ○ Other Providers On current trends and
● Describe the origins of lodging and ● Products as Service issues in tourism.
food service; ○ The service factor evaluation of individual
● Identify trends in the hospitality and ○ Product Variables assignments;
tourism industries. ● Hospitality and Tourism Today Class interaction
○ Current Trends of Travel and Tourism Services for
2006 oral test/reports
1.2 The Hospitality and Tourism: Past and Present Case study approach
● History of Hospitality p.44 case study evaluation
○ Early Hospitality “Cancun Crowd”
○ Signs of Hospitality
○ Hospitality in the 1700’s lecture/discussion
○ Hospitality in the 1800’s
● History of Tourism participative worksheet activity p.19
○ Ancient Travel classroom discussion 3hrs (Worksheet 1.1)
○ Tourism in the 5​th​ century
○ Tourism in the Renaissance group interaction
○ Tourism in the 1800s – 1900s role playing
○ Modern Tourism
● Trends in Hospitality and Tourism
○ Safety
○ Diversity
○ Ecology

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 ○ Markets
○ Convenience
● Technology 3hrs
○ Web sites
○ Internet access
○ Information management
○ Other computerized systems lecture/discussion
○ Looking forward
● Case studies “Hot Property “ participative
classroom discussion
Chapter 2 Economics and the Impact of Tourism
Chapter 2 Objectives: 2.1 Impact of Hospitality and Tourism group interaction
● Explain the economic multiplier; ● Effects of Hospitality and tourism role playing Pen and paper test
● Define sustainable tourism; ● Economic impact ● quizzes
● Identify the different areas impacted ○ Ongoing economic impact ● long exams
by tourism; ○ Economic multiplier ● unit test
● Explain the cyclical nature of travel; ● Globalization and tourism
● Describe business and pleasure ○ Sustainable tourism
travel; ● Social and cultural impact
● Explain different motives for travel. ○ Trading cultural influences 3 hrs evaluation of individual
○ Cultural revival assignments;
○ Negative cultural influences
● Environmental impact
○ Water resources oral test/reports
○ Land and air resources
○ Waste disposal case study evaluation
○ Visual pollution
○ Positive environmental Impacts
● Cyclical nature of travel
○ Introduction and growth places
○ Maturation and decline phases internet research on current

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 ○ Renewal phase trends on tourisms growth and
○ Continuing Hospitality & tourism Influences economic impact
2.2 Why do People Travel?
● Reasons for travel

UNIT 2 HOSPITALITY AND TOURISM MARKETS

Chapter 3 The Restaurant Business
3.1 Types of Restaurants lecture/discussion
Chapter 3 objectives: ● Introduction to food Service
● Explain the difference between ○ Impact of food service participative
commercial and on-site food service ○ Food service locations classroom discussion
facilities; ● Commercial Sites Pen and paper test
● Identify the various categories of the ○ Full-service Restaurants group interaction ● quizzes
commercial food service technology; ○ Limited Service Restaurants role playing ● long exams
● Describe types of restaurant business; ○ Specialty Restaurants 3 hrs
● Explain front and back of the house ● Types of Restaurant Business
operations; ○ Chains
● Identify ways restaurants can ○ Franchise evaluation of individual
increase and measure profits. ○ Independents assignments;
● Restaurants within other properties lecture/discussion
● On-site Facilities
● Range of Food service participative oral test/reports
● Hot Food Trends classroom discussion
3.2 Restaurant Operations case study evaluation
● Restaurant Organizations group interaction
● Front of the House role playing
● Back-of- the House
○ Production and other Positions
● Production and Other Operations
○ Purchasing

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 ○ Inventory
● Return on Investment
○ Increasing profits
○ Cost
○ Cost reduction
○ Working together
3 hrs

CHAPTER 4 THE HOTEL BUSINESS

4.1 The Lodging Business
● Lodging Business
● Classification of Facility
○ Guest type
Chapter 4 objectives: ○ Price
● Identify the types of hotel ○ Location EDUCATIONAL Pen and paper test
classification; ○ Style and function FIELD TRIP ● quizzes
● Differentiate between business and 4.2 Hotel Operations ● Introduction to ● long exams
leisure guests; ● Hotel Organizations different sectors
● Explain the importance of yield ● The Rooms Divisions of the tourism
management; ● The Front Office industry;
● Identify the front-office positions in ● System wide Departments ● To apply evaluation of individual
the rooms division of a hotel. ○ Line employees classroom assignments;
● Describe the guest services in the ○ Staff employees theories based on
hotel industry; ● Support staff experience.
● Identify the support staff positions in ○ Engineers oral test/reports
the back-of-the-house; ○ Ground helpers and attendants
● Recommend trends of hotel business. ○ Sales and Marketing case study evaluation
○ Human Resource
● Servicing guests
● Trends in the Hotel Business MIDTERM EXAMINATION

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 CHAPTER 5 TOURISM BUSINESS
5.1 Travel and tourism
● Introduction to travel and tourism Pen and paper test
● The growth of tourism ● quizzes
○ Dual Family income ● long exams
○ Baby boomers ● unit test
Chapter 5 objectives: ○ Health lecture/discussion
● Identify factors that contribute to the ○ Leisure time participation of educational
growth of tourism; ○ New transportation options participative field trip/report/reaction paper
● Discuss reasons that people travel; ○ The internet classroom discussion
● Discuss the different types of tours; ○ Niche Markets
● Explain the importance of ● Reasons to travel group interaction
transportation; ● Tourism;s Economic impact role playing
● Discuss the impact of the cruise ● Types of Tours
industry. ○ Package Tours
○ Customized Tours 3 hrs
● Tour Positions
○ Tour Escorts
○ Tour Guides
○ Tour Hosts
○ Other Tour Positions
● Growth of Tourism

5.2 Transportation Providers

● Modes of transportation Pen and paper test
○ Passenger transport* ● quizzes
● History of Air Transportation ● long exams
● Airline Careers
○ On board Positions
○ Ground Positions
evaluation of individual

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 ● Ground Transportation assignments;
○ Rail Transport in Europe
○ Rail Transport in United States
○ Automobile Transportation oral test/reports
○ Motor Coach Transportation
○ Careers in Ground Transportation case study evaluation
● Water Transport
● Integrated Tourism Systems lecture/discussion field trip reaction report
Chapter 6 Objectives: ○ Ferry boats evaluation
● Define the term destination; ○ Wind jammers participative
● Discuss the concept of seasonality; ○ Cruise ships classroom discussion
● Identify the classifications of ○ Cruise ships Career Positions
destinations; group interaction
● Describe a destination resort; role playing 3 hrs
● Identify the various business that
promote and provide destination CHAPTER 6 DESTINATION MARKETING
tourism; 6.1 Segmenting Destination Markets
● Explain the concept of perishability; ● What are destinations?
● Discuss how tourism is distributed; ○ Destination Geography
● Have knowledge on some future ● Marketing a Destination
trends in marketing a destination. ○ seasonality
● Classifying Destinations
● Resorts and destination
● Cruise Lines
○ Itineraries
○ No seasonality
○ Shoulder season
○ Theme cruises Pen and paper test
● Sports, Recreation, & Entertainment Destinations* ● quizzes
○ Something for Everyone ● long exams
○ Live entertainment

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 ● Amusement Park*
● Gaming Facilities* lecture/discussion
○ The Gaming Market* evaluation of individual
● Shopping* participative 3 hrs assignments;
Chapter 7 objectives: ● Museums & historical sites* classroom discussion
● Examine forecasts concerning the ● National Parks and Gardens*
growth of International tourism; ○ Gardens and Estates group interaction oral test/reports
● Identify the major global forces that ● Promoting a Destination* role playing
are shaping the tourism of tomorrow; case study evaluation
● Understand the impacts, both positive
and negative, that these forces are
likely to have on tourism markets and UNIT 3 THE TOURISM’S FUTURE
on the ability of destinations to
respond to the demands of these Chapter 7 The tourism’s future
markets. ● Tourism in the 3​rd​ Millennium
● The World of Tourism in 2020
● The Nature of Future Growth
● Leisure, Tourism and Society in the 3​rd​ Millenium lecture/discussion
● New Realities – New Horizons; forces impacting the future 2 hrs
Chapter 8 objectives: of tourism participative
● Understand the current problems in ● The tourist of the future classroom discussion
the industry; ● The changing nature of tourist products
● Explain on how to control energy and group interaction
labor cost;
● Identify the technological Research on current
development of the modern day trends in the industry
travel and tourism;
● Enumerate the environmental Pen and paper test
considerations of today’s tourism. Chapter 8 Trends in the Industry ● quizzes
● Problems in the industry Worksheet exercises 3 hrs ● long exams
● Energy control systems

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Chapter 9 objectives: ● Labor: Availability and cost
● Evaluate future job opportunities in ● Technological Development
the tourism field; ● Reductions in Front Desk operations Course Synthesis evaluation of individual
● Learn about the careers available; ● Rate strategies Report Compilation assignments;
● Discover which careers might match ● Environmental considerations
your interests and abilities;
● Know the additional sources of oral test/reports
information on careers.
case study evaluation
UNIT 4 CAREER OPPORTUNITIES
evaluation of individual
Chapter 9 Career Opportunities in tourism research projects
● Job Forecast
● Job requirements Course Synthesis evaluation
● Career Possibilities
● Career Patterns in Tourism FINAL EXAMINATION
● Internships
● Other sources of information

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