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Pest Analysis

The document analyzes various demographic, political, economic, social, and technological factors that can impact the demand for Dairy Milk chocolate. Demographic factors like population growth, age, and household patterns influence consumption. Political factors such as taxes and government can positively or negatively impact Dairy Milk by affecting prices. Economically, demand is higher in festivals and depends on income, tastes, and willingness to buy. Socially, Cadbury supports environmental and community initiatives. Technologically, advances can enhance milk quality and cold storage capabilities.

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dipen007
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5K views2 pages

Pest Analysis

The document analyzes various demographic, political, economic, social, and technological factors that can impact the demand for Dairy Milk chocolate. Demographic factors like population growth, age, and household patterns influence consumption. Political factors such as taxes and government can positively or negatively impact Dairy Milk by affecting prices. Economically, demand is higher in festivals and depends on income, tastes, and willingness to buy. Socially, Cadbury supports environmental and community initiatives. Technologically, advances can enhance milk quality and cold storage capabilities.

Uploaded by

dipen007
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
Download as doc, pdf, or txt
Download as doc, pdf, or txt
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Pest analysis

Demographic factor:-
• Population growth:-chocolates have wide impact on population
growth.
• Educational groups:-target population is all age groups but the education
group will have more influence on it. As this is used to celebrate events
such as birthday days
• Population age mix:-both men and women would like 2 prefer dairy milk.
• Household patterns:-consumption and need is according to the
household patterns.

Political factor:-
• If government increases the tax rate on chocolates than customer have
to pay more for it
If tax increase by10% than normal dairy milk of 5 Rs will be of 5.50.
• If some party such as congress comes into power than it will affect
positively or Negatively depending on tax and norms.
• If inflation rate increases than it will affect fmcg sector so dairy milk also
will be affected.

Economic:-
• In festival seasons the demand of chocolates increases.
• More demand will depend upon the buying power of consumers.
• Willingness to buy:-demand of chocolates will depend on the persons
willingness to buy, this will depend on the quality of the dairy milk and
need.
• Taste and preference:- Cadbury has wide variety of products and 1
of them is dairy milk. Its different varieties are fruit and nut, raisins,
almond. So the demand will be according to the taste and
preferences of the variety.
• Income:-variation in income will affect positively or negatively on dairy
milk. More the income than more will people buy.
Social:-
Cadbury India has a tradition of caring for the environment and enriching
the quality of lives of the communities we live and work in, through a
variety of result-oriented programs.
Various steps taken by Cadbury India are:

MIGRATORY BIRDS STOP OVER AT OUR BANGALORE FACTORY!


Water is a precious resource. As part of Cadbury India's efforts to
continuously increase water conservation its Bangalore factory has
constructed a check dam to store the rainwater. This dam not only acts as
a major ground water replenishing source for the bore wells in the factories
and surrounding community, but is also a stopover location for some of the
migratory birds!

PIONEERING COCOA CULTIVATION IN INDIA :-Since 1974 Cadbury has


pioneered the development of cocoa cultivation in India. For over two
decades, it has worked with the Kerala Agriculture University to undertake
cocoa research and released hybrids that improve the cocoa yield. its
efforts have increased cocoa productivity and touched the lives of
thousands of farmers. Hardly surprising then that the Cocoa tree is called
the Cadbury tree!

Technological: -
• Milk quality can be improved much by technology.
• Refrigeration power can be improved by new technology so that cold
storage product such as dairy milk and other milk products can be
stored well and long for much more time

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