Lorna Stevens Resume

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Lorna Stevens

281-813-4559
[email protected]

Education:

 Texas State University- San Marcos, Texas Graduation: May 2011


School of Journalism and Mass Communication
Major: Public Relations Minor: English
GPA: 3.72

 American Institute of Foreign Study- London, England Summer 2009

Public Relations Experience:

 Wyatt Brand- Austin May 2010- Present


Intern
o Pitch to local, regional and national media outlets
o Organize and assist in press check-ins for multiple events
o Write and distribute press releases for a variety of clients ranging from art, dance and non-profits
o Design and implement social media strategies for the company and clients

 Bobcat Promotions- Texas State University April 2008-Present


Executive Director
o Wrote/pitched press releases and business proposals for Friends of Fine Arts, a group dedicated to promoting the arts
o Designed and distributed alumni e-newsletter for School of Journalism and Mass Communication
o Planned and generated ticket sales for Central Texas Medical Center’s annual event, Hats Off For Hospice
o Managed a team by organizing and planning agendas, delegating tasks to members and conducting weekly meetings

 Guerra DeBerry Coody- San Antonio January 2010-April 2010


Public Affairs Intern
o Developed and presented strategic PR & marketing plan for Clear Talk Wireless
o Attended press conferences and wrote media material for political candidate
o Pitched to regional media and conduct media follow-ups for Texas Dow Employees Credit Union
o Assisted with coordination of special events for HEB

 Texas State University- San Marcos August 2009-December 2010


Event Coordinator
o Coordinated annual Mass Comm Week event by recruiting sponsorships, speakers, mentors and entertainment
o Arranged and provided tours for speakers and visiting high school students
o Introduced mass comm. professionals to audience by securing proper biographies

Additional Experience:

 Student Campus Recreation- Texas State University August 2008-Present


Fitness Instructor
o Lead and instructed students and faculty in various aerobic classes
o Researched and choreographed fitness routines

 The University Star- Texas State University August 2007-December 2007


News Reporter
o Investigated and wrote local news articles, ranging from health to entertainment

Awards and Organizations:


Summary of Qualifications:
 University Honors Program
 SJMC Endowed Scholarship, 2010-2011  Trained in public relations writing that adheres to AP style
 SJMC Deans Scholarship, 2009-2010  Proficient in various media tools including social media,
 AIFS International Scholarship, 2009 Factiva, CisionPoint and Quantcast
 Basic Knowledge of InDesign and Photoshop

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