Strategic Management - I: Porter'S 5 Forces Model

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Strategic Management – I

By 17P118 –Vivek Phuloria

PORTER’S 5 FORCES MODEL


Pre-Midterm we started with strategic analysis which comprised of internal and external
analysis. In external analysis we discussed the Porter’s Five Forces Model to analyse
the industry attractiveness. The Porter’s Five Forces are

These forces are to be analysed with respect to the incumbent players. The main drawback
of this model is that it gives the analysis of the Industry at a point in time and hence is not
dynamic.

After external analysis we discussed the value chain analysis and VRIO framework
under the internal analysis for a company.
Value chain analysis
Value chain analysis is a strategy tool used to analyse internal firm activities. Its goal is to
recognize, which activities are the most valuable (i.e. are the source of cost or
differentiation advantage) to the firm and which ones could be improved to
provide competitive advantage.
VRIO
VRIO analysis stands for four questions that ask if a resource is: valuable? rare? costly to
imitate? And is a firm organized to capture the value of the resources? A resource or
capability that meets all four requirements can bring sustained competitive advantage for
the company.
Strategies for Two sided markets

In traditional markets value chain, the value moves from left to right, to the left of the
company is Cost and to the right is the revenue. But in case of two sided markets the cost
and revenues are on both the sides.

In two-sided market strategies we studied the network effects and how they are important
in achieving the scales. We also discussed the various challenges we face while devising
the strategy for two sided markets.

These challenges are

1. Pricing the platform


2. Winner takes all dynamics and
3. The threat of envelopment.

In two sided markets there is a money side and a subsidy side. If we provide subsidy to
one of the sides and increase their presence on the platform then due to positive cross
side network effect the money side numbers increase which then can be monetized. Hence
it is important to determine which side to subsidize and which side to monetize.

Fin we discussed the blue ocean strategies.

Blue ocean strategy generally refers to the creation by a company of a new, uncontested
market space that makes competitors irrelevant and that creates new consumer value
often while decreasing costs.

We discussed the four-action framework to change the value curve to create a blue
ocean within the existing space.

The Four Actions Framework is used to reconstruct buyer value elements in crafting a new
value curve or strategic profile. To break the trade-off between differentiation and low cost
in creating a new value curve, the framework poses four key questions, shown in the
diagram, to challenge an industry’s strategic logic.

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