Chapter-1 Introduction To Project Report: Maharaja Soaps Industries Private LTD
Chapter-1 Introduction To Project Report: Maharaja Soaps Industries Private LTD
Chapter-1 Introduction To Project Report: Maharaja Soaps Industries Private LTD
CHAPTER-1
Soap makers, even the largest ones, do not for the most part
maintain their in-house chemical production capabilities. They
should therefore source and purchase their raw materials
from other suppliers. A recent trend among large soap and
detergent companies is to reduce the number of suppliers
used, as a move that help to reduce costs and improve
Growth Drivers
The chemicals industry manufacture not only basic and
specialty chemicals, but also agro chemicals, pharmaceuticals
and consumer care products. Starting with raw materials such
as oil, fats, alkalis, minerals, gas, air and water, the chemicals
industry converts these materials into a wide range of
substances for uses and applications by other chemical
companies, other industries and consumers. Soaps and
Detergents are one of the oldest and major segments of the
chemistry business. These products are designed and
formulated utilizing simple chemistry but have a high degree
of differentiation along the branding lines. Research and
development costs are increasing and rising and most of these
products are becoming high-tech in nature. As consumer care
products we mean products, such as soaps, detergents,
laundry aids, bleaches, hair care products, skin care products,
fragrances, and more.
Company profile:-
With penetration at its highest and the market saturated the Rs.4000
core detergents market has been stagnating for almost 5 years.
Compounding this problem are the smaller players like Ghazi detergent,
who offer products of similar quality, at almost half the price.
P&G launched an onslaught with Ariel in the early 90’s, which was
later upgraded to Ariel with Micro shine which was launched at the end of
the 1996 and early 1997. Preceding the move, HLL had launched
International Surf Excel in April 1996, which replaced Surf Ultra. While the
concentrates detergents market originated in the early 90’s this segment
experienced heightened activity during 1996-97.
He resigned his job & joined his wife to support in her work. Initially
she has commenced the business with the investment around 1 lakh
rupees with the help of 8-10 labors.
Preparation of soap:-
Heating fat along with the NaOH makes soap. Sodium salt of a fatty
acid and alcohol is formed. This process is called saponification. One such
saponification reaction is shown below:
Maharaja industries
No.2051/A, KAIDB,
Lokikere Road,
Davanagere-5
Company’s vision:-
To establish a strong foothold in detergents products, crystal salt,
Table salt, Agarbathi& Match boxes, being a provider of high quality
products with excellent sales able to satisfy the all the customers.
Quality policy:-
Quality has always been the foremost concern for them. They have
adopted several quality control measures of international standards to
ensure superior quality. Their team of quality control inspectors monitors
each and every stage of the production process, from the procurement of
the raw materials to the dispatch of the finished goods in the market.
Product Profile:-
Shashi detergent soaps and powders were used both in rural areas
and urban areas. Now a dayShashi detergent soap and powder is having
a high potential market in whole Karnataka and some part of Andhra
Pradesh, Tamil Nadu, Kerala, Maharashtra and Goa. The users of
Shashi detergents soaps and powders are highly by the middle and
lower level income people. Maharaja industries is producing the product
in four forms such as,
Detergent cake.
Detergent powder.
Scouring powder.
Dish wash bar.
Shashiagarbathis
Shashi match boxes
Area of operation:-
Competitors Information:-
a. Wheel
b. Rin
c. Surf
d. Ariel
e. Henko
Infrastructural facilities:-
Achievements:-
SECONDARY CUTTING
PRIMARY CUTTING VACCUM PUMP
MACHINE
MACHINE
Removing the
Cutting the pieces of
Cutting the long bars into water molecules
cake in to equal size
small bar detergent cake from the mass
DRIER
TROLLEY PACKING
Drying the detergent MACHINE
Stacking the cutter
cake
detergent cake Packing the
detergent cake
Enter into the products like edible oil, shampoo, toilet soaps
Introduce new trade schemes to increase sales.
Aggressive advertisement and publicity as a part of sales
promotion
Structure
Strategy
Strategy Systems
Structure
Shared
values
Style
Skills
Staff
1). structure:-
It is the basis of specialization and coordination influenced primarily by
strategy.
Executive director
General Manager
Functional departments:-
1. Purchase and inventory
2. Finance and accounting
3. Production department
Executive Director:-
Executive director is a one of who determines objectives, plans and
policies of an organization. He has to manage all the departments such as
production department, maintenance department and accounts department
and marketing department etc,.Of the organization. He has to look after the
functions of all the departments he issues instructions to various
departments and brings coordination between them he also keeps relations
with outside world including customers, suppliers, departments etc,.
General Manager:-
The GM have the control over mainly the needs and requirements of
all other departments such as production department, maintenance
department and accounts department and marketing department etc,.
1. Production department:-
Production departments
Production manager
Shift In charge
HR DEPARTMENT
HR MANAGER
WORKERS
OBJECTIVES:-
To maximize commitment of people by organizing work and
creating attitudes and behaviorwhich generates best outcomes.
To create and utilize an able and motivated workforce, to
accomplish the basic organizational goals.
To establish and maintain sound organizational structure and
desirable working relationships among organizational members.
To create facilities and opportunities for individuals or group
development to match with the growth of the organization.
Designing high performance organization.
Learning organization and knowledge management.
Management of organizational growth and renewal.
Management of labor.
To develop human and social capital.
Development of leadership.
Creativity and innovation.
Functions of HR department:-
Recruitment.
Selection.
Wages and salaries.
Incentives and benefits.
Performance management.
Communication.
3. Financial Department:-
Structure of Financial Department:
FINANCIAL
DEPARTMENT
FINANCIAL
MANAGER
ASSISTANT
MANAGER
Procurement of funds:-
As funds can be obtained from different sources, procurement of fund
is considered as an important problem of business concern. Funds
Funds procured by the issue of equity shares are the best from risk
point of view for the company as there is no question of repayment of
equity capital expect when the company is under liquidation.
From the cost point of view, equity capital is most expensive source
of fund as dividend expectation of shareholders are normally higher than
prevalent interest rates.
Utilization of Funds:-
Effective utilization of fund is an important aspect of financial
management which avoids the situations where funds are either kept idle or
proper uses are not being made. Funds procured involved certain cost and
risk, so it should be used properly and profitably.
Objectives:-
Profit Maximization:-
In the simple sentence,it means, maximizing the rupee income of the
firm. This objective is justified by the following points:
Wealth Maximization:-
It means maximizing the net present value of a course of action. The
NPV of a course of actionis the different between the gross present value
4. Accounts Department:-
Structure of Accounts department:-
Accounts
Department
Objectives:-
Proper utilization of funds.
Collection of funds.
Maintenance of accounts of different parties.
Making proper payment to the parties from whom raw materials
are purchased.
Evaluation of financial performance.
Financial and investment decision making.
Looking after the overall financial requirement of the company.
Recording the inflow and outflow of the cash.
Functions:-
Receive the purchase bills from purchase department.
Entries for purchase/sub-contractors bills.
Purchase payments.
Bankers:
Union Bank of India.
State bank of India.
Urban Co-operative Bank Ltd.
Lakshmi Vilas Bank Ltd.
5. Marketing Department:-
Structure of Marketing Department:-
MARKETING DEPARTMENT
MARKETING MANAGER
SALES OFFICE
Marketing activities are divided into four basic elements which are
together referred as marketing mix.
Objective:-
Improvements in the customer service.
Capture large market share.
To create and meet new customers and their requirements.
To create a bridge between customer’s needs and company’s
business.
Expanding profit margin.
Price stabilization.
Functions:-
Continuous improvement of quality.
Time management.
To organize visits discussions in order to educate the customer
about their requirements and get a proper and clean feedback.
Exploring new ideas and techniques to provide best quality
materials.
Maintaining good relation with customers.
To co-ordinate with inter-departments like production,
purchase, planning, etc.
To meet customer requirements.
Basically they are dividing the skill into two categories viz,
1. Skilled.
2. Unskilled.
3). Style:-
Style in an organization means the leadership approach of top
management and company’s overall operating approach.
Participative Leadership:-
Top-Down Leadership:-
The top down approach is the style where in the final decision
happens at the top level of hierarchy and is communicated to the
respective departments. The top management will formulate the rules and
regulations, work procedures, etc. which are supported to be followed by
other departments.
4.) Strategies:-
Every organization is structured around its products, services,
technologies or a combination of them. As such, the organization may have
different work culture and organization structure defines roles and
responsibilities and expects good behavior from the work men.
Price Strategies:-
The pricing strategies of Maharaja Industry are quite good. They fix
the price at comparative level. They follow low pricing strategy. This helps
them to reach common people and rural areas.
The Maharaja Industry also flows Cost plus Price Method. This
method is also called as Mark-up pricing; margin pricing or full Cost
Method. The sales price per unit of a product comprises.
Launching of Sales:-
Launching of sales like promotion schemes by way of:
5). Staff:-
Staff means the company’s human resources in the organization. The
company will always appreciate the well performing employees and
motivates them for achieving higher jobs. It also follows a procedure of
Technical Manager:-
They have to look after production and quality control, raw material
inflow and outflow, and maintaining of machineries.
General Manager:-
They have to look after labor problems and appointing new labors.
Supervisors:-
They have to look after quality control and attendance.
Clerk:-
They have to look after maintaining files, mailing.
6). System:-
System refers to the rules, regulation procedures, both formal and
informal that complement the organizational structure. This includes the
way the functions of different departments are carried out.
SWOT Analysis:-
Strength and weaknesses are essentially internal to the organization
and relate to the matter concerning resources, programmers and
organization in key areas such as
Sales.
Marketing.
Capacity.
Manufacturing Cost.
Strength:-
Maharaja Industry has good reputation in local market.
Competent man power.
Good dealer, distributor network and market base.
Strong advertisement and promotional tools.
Brand name.
Appropriate infrastructure for conducting of training.
Hard work and committed employees.
Partnership with various technical and management institutions
for providing a continuous supply of fresh graduates.
Streamlined system of recruitment.
IR/LR relations very conductive for the smooth functioning of
the unit.
Opportunities:-
Upgrading the products.
Introduce new products, and technology to the new
generations.
Servicing the below poverty or low income people with new
schemes.
Favorable government policy like incentives and grants and
infrastructure facilities.
Improvement in quality production / operations / services
through system approach. Groundwork for implementation of
WCM concepts, an ISO 9001: 2001 standards is already been
made to put the above theory into practice.
Easy availability of manpower for vacant positions.
Chapter-8
Questionnaire
Dear respondents,
Thanking you,
Yours faithfully
(Dhanya Kumar G M)
1. Name:
2. Address:
3. Age:
4. Qualification:
5. Occupation
a. Former { } c. Business{ }
b. Profession { } d. Employee { }
6. Income level.
a. Below 10000{ } c. 15000-20000{ }
b. 10000-15000{ } d. 20000&above{ }
Thanking you,
Date:
Place: Signature.