Chamberlin's Group Equilibrium: Concept and Theory
Chamberlin's Group Equilibrium: Concept and Theory
Chamberlin's Group Equilibrium: Concept and Theory
In the product group, the demand for each product has high cross
elasticity so that when the price of other products in the group
changes, it shifts the demand curve.
First, because it feels that the other firms will not reduce their
prices; and second, it will attract some of their customers. On the
other hand, if it increases its price above OP, its sales will be re-
duced because the other firms in the group will not follow it in
increasing their prices and it will also lose some of its customers to
the others.
Thus the firm faces the more elastic demand curve dd. But if all
firms in the product group reduce (or increase) their prices
simultaneously, the firm will face the less elastic demand curve DD.
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(8) Each firm aims at profit maximisation both in the short-run and
the long- run.