Give Me That Online Religion. by Brenda E. Brasher. Rutgers University
Give Me That Online Religion. by Brenda E. Brasher. Rutgers University
Give Me That Online Religion. by Brenda E. Brasher. Rutgers University
(or agency) does not by itself decisively establish that point—as if the term alone
made the difference. In this sense A Nation of Agents will likely prove to be more
valuable for some of the separate sections that comprise it, especially those in
which it engages with specific arguments that disciplines have shaped, than for
providing a comprehensive view of American character/culture or for advancing
a very general thesis about our ever-changing nation.
One of the greatest difficulties in writing about the developing social aspect
of the Internet is keeping pace with its rapid changes. These changes occur in
two ways. First, the technology continues to develop. Computers have become
more powerful, broadband networks have expanded, and online interactivity
and virtual reality environments are increasing. Each of these developments in
technology affects the online world. The second significant change comes from
those studying the impact this technology has on our culture. “Internet Studies”
is a subdiscipline of a number of fields, and there is an enormous amount of
valuable work being presented on this topic. This is an issue for Brasher’s book,
since it was most likely written in 1999. Although there are two bibliographic
references from early 2000, it does feel out of touch with the developments of the
last five years. To compensate, Brasher provides a preface to the publication but
tries to present too much information in a relatively short space. This makes the
addition apologetic by introducing several new issues related to online religious
activity that she does not address in the publication. One of the most significant
shortcomings of the preface is a brief mention of the theoretical work of Erving
Goffman. Although she states the “dramaturgical approach to self-presentation
can be a useful tool in the effort to critically evaluate online religion” (xiii), she
does not explain how it is useful or what advantage could be gained by develop-
ing Goffman’s theories.
The preface provided by Brasher also has a weakness in that it does not
mention any of the substantial developments in the study of religion on the
Internet that have occurred since the year 2000. One of the most important was
the volume edited by Jeffery K. Hadden and Douglas E. Cowan, Religion on the
Internet: Research Prospects and Promises (JAI Press, 2000). There have also been
two international conferences (University of Copenhagen in 2001 and Univer-
sity of Heidelberg in 2004), several dissertations, a number of journal articles,
and the recent edited volume by Lorne Dawson and Douglas E. Cowan, Religion
Online: Finding Faith on the Internet (Routledge, 2004). Suffice to say, there have
been a significant number of developments in this field that do not influence
Brasher’s book.
Give Me That Online Religion is a descriptive and reflexive work that pro-
vides several valuable insights but also contains methodological problems. One
key issue concerns a working definition for “online religion.” Although the book
is based upon this phenomenon, Brasher does not clearly set out what consti-
tutes this category. At times she refers to “online religion” from a substantive
perspective, describing it as a particular set of beliefs or spiritual representations;
in other cases she recognizes “online religion” as an activity.
Brasher begins the book by classifying online religion as a “crucial contem-
porary cultural outlet for our meaning heritage of the past” (6) but quickly shifts
to a functional classification stating, “it is helpful to keep in mind that online
religion is a type of spiritual activity made possible by the popularization of new
media technologies” (13). However, as the book develops, she uses the category
in a number of ways and is never explicitly clear if online religion represents
“doing” religion on the Internet or using the Internet to get, or provide, religious and
spiritual information. Her framework compensates by developing subcategories of
Book Reviews 907
Give Me That Online Religion remains an essential read for anyone interested
in exploring the phenomenon of religion on the Internet, but I also believe it is
time for Brasher to revise her work and publish Give Me More of That Online
Religion. There have been too many developments for her not to present us with
a new and updated exploration of the religious dimension of our Internet
culture.