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2. A new role for content: digital bait
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Your 30-day plan
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• at more can Marketing do for Sales?
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• How can you turn the tennis opponents into a winning basketball team?
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C & CEO
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Digital Body Language: Deciphering Customer Intentions in an Onl ine World , S ,
N Y Pu, 2010
Consultative Selling: Te Hanan Formula for High-Margin Sales at High Levels , M H,
AMACOM, 7h E, 2003
Real-ime Marketing & PR: How to Instantly Engage Your Market, Connect with Customers,
and Create Products Tat Grow Your Business Now, D M S, , 2010
Nudge: Improving Decisions about Health, Wealth, and Happiness , R H. T
C R. Su, Pu, 2009
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Our expert panel
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