Market Basket Price Calculation in Retail: Applies To

Market Basket Price Calculation in
Retail
Applies to:
SAP IS Retail 6.0 (release number, SP, etc.) to which this article or code sample applies. For more
information, visit the Business Process Expert homepage.
Summary
This document depicts about the process of Market Basket price calculation in IS Retail Environment. Market
Basket Pricing is the process of fixing the price for an article by considering the target gross revenue which a
retailer wants to achieve during a particular period by selling particular kind of merchandise
Author: Ramakrishna Nuthalapati

Company: Infosys Technologies Limited
th
Created on: 17 June 2011
Author Bio
Ramakrishna Nuthalapati is a consultant working for MNC Company in India.
SAP COMMUNITY NETWORK SDN - sdn.sap.com | BPX - bpx.sap.com | BOC - boc.sap.com | UAC - uac.sap.com
© 2011 SAP AG 1
Market Basket Price Calculation in Retail
Table of Contents
Introduction ......................................................................................................................................................... 3
Case Study ......................................................................................................................................................... 3
Assumptions ....................................................................................................................................................... 3
Market Basket Price calculation ......................................................................................................................... 3
Process Flow ...................................................................................................................................................... 4
Define Market Basket Pricing Type ................................................................................................................. 4
Market Basket Price calculation ...................................................................................................................... 6
Conclusion .......................................................................................................................................................... 9
Related Content ................................................................................................................................................ 10
Disclaimer and Liability Notice .......................................................................................................................... 11
© 2011 SAP AG 2
Introduction
In Retail, pricing is the main component which affects the business in a major way. Appropriate pricing
strategy need to follow to attract and retain target customers. Always, retailers wants to liquidate the stock or
hold little inventory by making a fair amount of profit.
Here we will try to explain the process of Market basket price calculation where the retailer will adjust his
sales price/margin in considering expected sales quantity, gross revenue and Net Purchase Price.
Case Study
R300-Great Group Retail Inc is an US based company, pioneer in Retail business of Food&Grocery,
Garments & Electronics.
Retailer wants to make gross revenue of USD 5, 00,000 by selling ladies blouse linen (Generic Item-
R100018) at store R315 & R316 during Christmas season (07.12.2010 to 31.12.2010).
Assumptions
Company code, Company, Sales organization and other logistics master data are already defined and
assigned in the system.
Chart of Accounts, Fiscal year definition and other finance related master data are already defined and
assigned in the system.
Various numbering systems for the article or Site and Competitor Mater & other master data are already
available in the system.
Screen shots / other diagrams are depicted only to understand the process flow.
We are considering Store R315, R316, article R100018 and its variants.
Market Basket Price calculation

Market Basket Pricing is the process of fixing the price for an article by considering the target gross revenue
which a retailer wants to achieve during a particular period by selling particular kind of merchandise.
The gross revenue target can be for a Merchandise category/generic article/variant level.
In this process the retailer will arrive at the sales price of an article by forecasting the sales at different price
elasticity and analyzing the gross revenue achievable in comparison with the target gross revenue.
If the retailer plans the target gross revenue at merchandise category level he will have a bouquet of
products which he can manipulate the sales prices by considering the forecast/past sales trend of articles.
In this process retailer will also consider the purchase price/net purchase price to monitor the Mark up
margin in arriving the sales price.
If the basket is for a merchandise category, sometimes retailers will go for a negative mark up for certain kind
of produce to attract the customers and gain the loss in some other products of same merchandise category.
Overall the retailer will see that he will achieve the target gross revenue of particular merchandise category.
In the above particular case of negative mark up for certain produce, the retailer will assume that it will
increase the footfalls for the store and have the chance of exposing other products to the customers and
increase the ticket value.
Further steps we will discuss about the process in IS Retail in configuring& calculating market basket price
calculation.
© 2011 SAP AG 3
Process Flow
Market Basket Pricing Type Market Basket Price calculation
Define Market Basket Pricing Type

Market Basket pricing type can be customized from the following path.
IMG: Logistics-GeneralRetail PricingMarket Basket PricingMaintain market basket pricing type.
Copy the standard pricing type 0001 and save as MBAS-Market basket Pricing.
© 2011 SAP AG 4
Here we will be defining the controls for the pricing type.
PP
Determination
Sequence
Sales Data for SP

forecasting determination
(Function sequence
Module/No of
periods) Market
Basket
pricing
type
Allocation rule List group/List

among the variant
plants
In pricing type we will assign the PP determination sequence, SP determination sequence, List group& list
variant which generally choose during normal price calculation. We will not discuss much about these as
these are the main components in normal price calculation In IS Retail.
Apart from the above, we have allocation rule which helps in changing the corrected sales quantity among
the plants.
Function module helps to determine the expected sales qty for the basket.
No of periods define how many past periods are considered in arriving sales data.
© 2011 SAP AG 5
Market Basket Price calculation

T Code: WKK1
By running WKK1 T Code, we will calculate Market Basket price calculation.
We will choose the created market basket pricing type.

We will run for generic article R100018 and for sites R315 and R316.
© 2011 SAP AG 6
Here we can notice that on the header total sales and Total grass revenue details are available.
In this screen we will do different calculations based on available date and will arrive at the sales price in
considering the target gross revenue.
Expected sales qty is showing as 0 as we don’t have past sales record for the article.
We notice following key fields
1. Net purchase price which is calculated from PP determination sequence
2. Suggested price based on competition.
3. DS-if marked, it suggests that different suggested prices are available for different sites.
4. Planned price-planned sales price for calculation.
5. Final Price-corrected/changes sales price.
6. Net sales price- final net SP.
7. DP-If marked, it suggests that different purchase price exists for different sites.
8. Current sales price-sales price existing in the system.
9. Business Volume- Expected Sales value.
10. Gross Revenue-Expected revenue
11. Net Margin
© 2011 SAP AG 7
Here we will manipulate the Corrected sales qty and Final price to arrive revenue of USD 5, 00,000 during
07.12.2010 to 31.12.2010.
We are planning 10,000 units at a sales price of 85 to arrive Total sales of USD 8, 50,000 to arrive gross
revenue of USD 4, 99,950.00.
Effective calculated margin is 58.82%.
Note: Here the Expected sales qty and Final Price are taken in to account to explain the procedure. We haven’t
considered the situation whether these figures are achievable in realistic scenario.
If we want to view at individual site level we can check the same by choosing site details.
Here corrected sales qty field can’t be changed at generic article level. Whereas it can be changed at variant
level. For generic article at site level this will get filled based on the allocation rule available in Market basket
pricing type.
© 2011 SAP AG 8
We will go back by choosing basic list.
For activating the sales price we will choose activate button. We will get the following message that MB
pricing document & conditions created.
Through VK13 we will check condition values for condition VKP0.
New Condition records are created fort period 07.12.2010 to 31.12.2010.
Conclusion
In this way we can configure and calculate market basket price calculation. In one place we will view or
change sales qty, sales price and control the Expected margin and total gross revenue.
© 2011 SAP AG 9
Related Content
www.help.sap.com
www.sdn.sap.com
For more information, visit the Business Process Expert homepage.
© 2011 SAP AG 10
Disclaimer and Liability Notice

This document may discuss sample coding or other information that does not include SAP official interfaces and therefore is not
supported by SAP. Changes made based on this information are not supported and can be overwritten during an upgrade.
SAP will not be held liable for any damages caused by using or misusing the information, code or methods suggested in this document,
and anyone using these methods does so at his/her own risk.
SAP offers no guarantees and assumes no responsibility or liability of any type with respect to the content of this technical article or
code sample, including any liability resulting from incompatibility between the content within this document and the materials and
services offered by SAP. You agree that you will not hold, or seek to hold, SAP responsible or liable with respect to the content of this
document.
© 2011 SAP AG 11

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Market Basket Price Calculation in

Author: Ramakrishna Nuthalapati

Market Basket Price calculation

Market Basket Pricing Type Market Basket Price calculation

Define Market Basket Pricing Type

Here we will be defining the controls for the pricing type.

Sales Data for SP

Allocation rule List group/List

Market Basket Price calculation

We will choose the created market basket pricing type.

We will go back by choosing basic list.

Through VK13 we will check condition values for condition VKP0.

New Condition records are created fort period 07.12.2010 to 31.12.2010.

Disclaimer and Liability Notice

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