70 20 10 Principle
70 20 10 Principle
70 20 10 Principle
70-20-10
43 Author
The 70-20-10 model for learning and • 70 percent from on-the-job experiences
development (L&D) is a commonly used
formula within the training profession. The • 20 percent from social sources such as
model describes the optimal sources of interactions with others
learning by successful managers, suggesting
that individuals obtain knowledge, skills and • 10 percent from formal educational events
abilities in their jobs through the following
mixture of sources:
All research findings described within this report are based on Training Industry, Inc. research data collected in 2017 and 2018.
The following are general demographics of participants in this research.
Dr. Tom Whelan is the Director of Corporate Research at technology, military special operations and pharmaceuticals.
Training Industry, Inc., where his work focuses on learning Dr. Whelan has published in leading journals and presented
and development research to inform workplace training at international conferences on topics such as personality
practices. Prior to joining Training Industry, Inc., he worked assessment, survey research methods, virtual workplaces,
as an organizational consultant, designing and evaluating and training evaluation and effectiveness. He holds a Ph.D.
selection, training programs, compensation assessments and in industrial-organizational psychology from North Carolina
data collection systems in a variety of industries including State University.
New insights create new ways for L&D to do questions across a variety of research designs, Management (CPTM™) certification program.
business. Training Industry, Inc. provides data- including market research, buyer personas, We circulate these insights throughout the
driven analysis and best practices for the learner impact analysis, competency models and training market using content marketing,
corporate training professional by capturing the organizational assessment tools. Our expertise including webinars, infographics, email
perspectives of learning professionals, learners and audience reach allow us to provide learning marketing, and our award-winning magazine
and training companies across a diverse array professionals with in-depth market intelligence and website.
of industries. Our informational resources are and thought leadership insights to reveal where
shared with more than 185,000 monthly website the corporate training market is now and where
visitors and 135,000 email subscribers. it is headed in the future. Recommended citation:
The Training Industry, Inc. research team of Our research harnesses the collective wisdom Training Industry, Inc. (2018). Deconstructing
experienced analysts relies on rigorous survey of learning professionals and their unique 70-20-10. Retrieved from https://www.
practices, including targeted sampling and perspectives on the business of training to trainingindustry.com.
advanced analytics. These practices are based inform our continuing professional development
on validated principles of measurement to programs, including events, classes, certificates
answer both qualitative and quantitative and the Certified Professional in Training