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Invest in SEM
Waiting for your site to start appearing on the first page of search results is often
necessary. No matter how good your SEO campaigns are, you still need search
engines to index the site properly before you can gain search engine traffic. This is often
a discouraging thing, especially if you are trying to bring traffic to a new website.
A great way to get around this issue and gain traffic early is by investing in Search
Engine Marketing or SEM. Rather than waiting for search engines to index and rank
your site, you pay for the top advertising spot on a pay-per-click basis.
The right SEM strategies are capable of having a big impact on your site’s traffic and
conversion. By digging deep into the targeting tools, for instance, you can reach
potential customers who are already looking for the kind of products and services (or
website features) you offer. This means you are getting a high-quality stream of users
that you can convert easily.