Lean R&D
Lean R&D
Employing lean concepts and tools in innovative and R&D based organizations
Tarannom Foruhia,*, Matineh Behzadb, Zaynab Akhoundpour Amiric, Majid Felekarid, and Hossein
Havangie
a Department of Industrial Engineering, Science and Research Branch, Islamic Azad University, Tehran, Iran
b Department of Computer Science, University of Golestan, Golestan, Iran
c Department of Industrial Engineering, System Management and Productivity, University of Alghadir, Tabriz, Iran
d Department of Industrial Engineering, University of Kurdistan, kurdistan, Iran
e Department of Management, London Business & Engineering School, London, UK
1. Introduction
Fig. 1. Mutual interaction between lean tools and losses in R&D based organization.
According to Taiichi Ohno’s idea, the founder of the Lean Approach, the focus of the
Toyota automobile company was to "completely eliminate waste", and waste is said to be all
that prevents the flow of material from raw material to finished product (Mitchell, 2004). In
other words, the waste, which is called in the Japanese language of Muda, is a collection of
activities that are not valued by the end-customer and the customer is reluctant to pay for those
activities (Barnhart, 2016): waste caused by excess inventory; waste due to transportation;
waste due to defective parts; process losses; waste due to waiting time and unemployment;
The basic starting point for lean thinking is the value that the final consumer determines
and the manufacturer must place in the product provided to the customer. By identifying the
desired characteristics of the customer in the form of a definition of value, in fact, waste
(Mudas), which is a collection of unnecessary actions or undesirable features from the
customer, are also identified and their elimination of the production process and the realization
of lean production is provided. Validating and revising a value is a continuous activity that
should be done through continuous communication with customers.
Identifying the total value flow for each specific product, and sometimes for the family of
each product, is the next step in lean thinking. The set value flow is a set of all necessary actions
for a given product, this includes all the processes of product and service production, from the
idea to the arrival of the product and services into the market. The most important technique
for identifying the flow of value is the drawing of a flow chart, in which all the necessary
actions for designing, ordering and building a particular product are shown. Generally, in the
course of the flow of value, there are three types of activities: (1) activities that are clearly
value-creating; (2) activities that are not value-creating but are inevitable due to technical
knowledge and production assets. (First type Mudas); (3) Additional activities that do not
create any value and can be immediately eliminated (second type Muda).
When the value is determined precisely and the pure economic enterprise maps the flow
of a given product and removes wasteful steps, then comes the next step of lean thinking, that
is, in the sense of moving the value-creating steps. Movement is the fulfillment of progressive
tasks during the flow of value so that a non-stop product, without waste, and without
postponement, from design to market, from order to delivery, and from raw materials reaches
the buyer's hands. In summary, the way to move the value is to: (1) determine and focus on a
real goal, that is, focusing on a particular plan or a particular order or product itself from the
beginning to the end; (2) ignoring the traditional boundaries of occupations, paths Job,
functions and organizations; (3) reflection of work tasks in order to remove Mudas..
Where d2 is a control chart constant and it depends on the number of samples used for
calculating MR, and in the case of two observations, as in this work, d2 =1.128.
2.4. Allowing the customer to extract the value from the producer
Extraction means that no company produces goods or services beyond the flow unless the
customer wants it at the bottom of the flow. The best way to understand the logic behind
extraction is to first go to an actual customer who wants an actual product, then go back and
examine all the steps that need to be taken in order to get the product to reach the customer.
After the organization correctly identified value and mapped out the flow of value and
created an uninterrupted flow of value, and customers of each stage of the stream were able to
extract value from the manufacturer, it is time to address the fifth principle of lean thinking,
that is, the pursuit of perfection (Mirmohammadi et al., 2017). Perfection is the complete
elimination of Muda so that all activities carried out during the flow of value are worthwhile.
In order to stay competitive, R&D has to cope with increasing level of dynamics in more
and more complex product and project systems. In this regard, Innovative processes play a key
role in achieving organizations’ long-term goals. The necessity of strategic agility and need to
create value compel companies to develop their innovative processes (Womack and Jones,
1997). Lean research, development and Innovation with the strengthening of customer values
and the delivery of more innovative and high-quality products to the market at a speed of at
least twice the speed of the rivals, has advantages as many other concepts and lean tools for
companies (Cooper et al., 2006). The Lean Innovation System represents the systematic
interpretation of Lean Thinking principles regarding product or process innovation and
development. In fact, the goal of lean innovation is to create a noticeable distinction in products
while reducing the deployment of resources by employing the principles of lean thinking for
research, development management (Sehested and Sonnenberg, 2010). But it should be noted
that the goals of research, development and production are fundamentally different.
Manufacturing works by modifying or assembling physical objects (raw materials and
components) and ultimately prepares an integrated and valuable product for sale or purchase.
A successful manufacturing process is a process in which a product is produced frequently and
periodically and sold at a certain profit. But research, development usually deals with the
creation and testing of new ideas and the construction and integration of the results of
experiments and ultimately provides an integrated and valuable collection of knowledge for
other uses. This collection may be a new object or a prototype of a product that is being built
and sold at a certain price and profit. It can also be a new process that should be developed or
even a new technology used in production or knowledge that is used in other business functions
(such as research and development, marketing, etc.) to meet business needs. In any case, the
purpose of research and development is innovation (Frascati, 2002).
According to the OECD Manual (2005), research, development refers to all activities that
(a) contain innovations; and (b) completing those activities will lead to technical progress.
Basically, research, development activities can be classified into three main categories:
fundamental research, applied research and experimental development Sharma and Thomas
(2008). Innovation also refers to the implementation of a product (product or service) or a new
or fully upgraded process, a new marketing method, or a new organizational approach in
business, organization of work or external communication. Activities related to innovation are
all the scientific, technological, organizational, financial and commercial stages that are aimed
to carry out innovation or yield innovation, directly.
As noted, value from the customer perspective is a basic element of lean thinking. Despite
the many differences between research, development and classical production and
manufacturing, the fundamental difference lies in the determination of "value" which will be
the most important subject to consider in applying lean concepts and tools in the field of
research and development.
Schuh et al. (2008) believes that the basic element of lean innovation is value system,
which is the basis for designing the flow of value in innovative and developmental projects.
The value system defines, organizes and prioritizes values in an innovative project. These
values are defined by all stakeholders associated with an innovation or research and
development process, such as domestic and foreign customers, according to the company's
strategy and culture (Sehested and Sonnenberg, 2010).
Considering the nature of the research and development activities, which rely on studies
by experts, effective communication flow within teams and among teams in different sectors
is another issue, which if not dealt with properly, could render losses in research, development,
and innovation activities (Schuh et al., 2011).
Research and development activities are likely to result in failure due to their risky nature.
However, good processes that utilize high participation of people reduce the likelihood of
failure in activities. On the contrary, weak processes are considered as obstacles to innovative
activities. The failure of activities is a negative factor for creativity and innovation, thereby,
improving the processes can be considered as a factor in reducing the impact of the opposing
causes of innovation.
One of the challenges facing research, development is the ability to create new innovative
products in the market at a cost and speed that can accelerate the growth of the organization.
This is while individual moves in the form of unnecessary extra work, unnecessary loops,
rework, travel between offices, holding unnecessary meetings, deploying product development
teams at different locations, rather than collaborating in a place can increase the time of doing
things. Also, people, systems and tools that are waiting or delaying in non-traffic processes,
waiting for the approval or confirmation of one step to further develop or carry out the next
stage of the innovation process, stopping projects, and waiting for data or modifying the results
of upstream processes can increase the time and, consequently, the cost of research,
development and innovation (Jafari et al., 2009).
The exact matching of customer needs with the functions included in the product is one of
the most important challenges. Shaw et al. (2008) showed that, according to 141 research,
development department managers, their customers use only 70% of the functionalities and
performance characteristics of the product. Therefore, 30% of the functions that are not used
by customers, based on the producer's mindset, are included in the product. This 30%
additional function, which shows the difference between actual customer requirements and the
functions presented in the product, is called over-engineering or extra production. Therefore, it
seems that accurate determination of values from the customer perspective and subsequent
implementation of them in the process of product development is one of the fundamental
principles of successful research and development. Additional technical functions and
characteristics, usually leads to increased time and cost of research and development. Extra or
additional production involves collecting, storing and maintaining too much information,
processing data on a routine schedule regardless of current demand and working on innovative
projects that are not part of the production cycle of a product, building prototypes or designing
preliminary studies to a higher detail than necessary to make decisions is another example of
surplus or extra production.
Data and information are an important part of the research, development and innovation
process and in different ways can be a factor in generating waste in this process. Over
processing, gathering unnecessary information, incomplete or inaccurate information, building
3.2. Lean Tools and Techniques for research, development and Innovation
3.2.1. Knowledge maps
One of the lean manufacturing tools, and in particular Six Sigma, is the design of
experiments that have been shown to be used to improve research and development activities
(Zhan, 2005). For example, Jan shows that the use of designing experiments reduced the
simulation activity time and, as a result, improved the activity (Crow and Bozeman, 1998).
The design of experiments is used to control, predict and optimize complex processes to
examine the role of experimental factors on any output impacts of a process. Therefore, this
tool plays an important role in the development of complex manufacturing processes, new
products, and process improvement (Rother and Shook, 2003).
The necessity of reducing time and cost by modeling and simulation has increased the
attractiveness of the development of predictive models before making the prototype. These
models, which can be used in the areas of design, quality and construction, have helped to
increase the accountability of companies (Rother and Shook, 2003).
Another way to implement lean principles in research and development units is to use
research work cells to draw workflow in a laboratory or research center. By facilitating the
flow of knowledge, experiences, personnel, materials and warehouse, while the lost space is
reduced, high performance is also achieved at the workplace. With this approach, the time taken
to search for parts or tools is reduced and safety increases. Research work cells employ the
same traditional concepts of pure cell work as the 5s (organization, order, discipline,
purification, and standardization) (Rother and Shook, 2003).
Value Stream Mapping (VSM) is one of the tools that can be used in research, development
and innovation processes, because it simplifies and refines complex systems. The value stream
refers to all actions (both value added and non-value added) currently required to bring a
product through the main flows essential to every product. This process involves: 1) the
production flow from raw material into the arms of customers; 2) the design flow from concept
(idea) to the introduction of the product. In other words, the flow of value is both the flow of
materials and the flow of information, both of which are equally important. This technique tries
to capture all processes using standard signs and signals. After plotting the current flow in the
form of the "present state map", we can provide the desired flow picture by deleting the non-
valuable steps in the form of a "future state map", and thereby move towards getting the
processes and the system lean (Rother et al., 2003).
A cause and effect graph or fishbone diagram, also known as the Ishikawa chart, was
devised in 1960 by Professor Ishikawa of the University of Tokyo. This chart helps identify
the causes of a problem. Only by identifying the underlying causes of a problem can the
problem be fixed forever. Drawing the cause and effect graph helps people involved with a
problem to get the same understanding of the problem, develop the possible solutions, and
apply the knowledge of all the team members. In the first step, it must be determined what
the problem is, what it involves, when and in what place it occurs.
In the second step, the main potential causes that cause this problem are identified, such
as individual, environmental factors, process and method factors, material and equipment
factors, and management factors. In the third step, the underlying causes of occurrence of the
root causes through the brainstorming and gaining opinions and views of all people involved
with the problem are identified. In the fourth step, the obtained chart is analyzed and decision
or revision on the accuracy or importance of the identified causes is made. Fishbone charts or
cause and effect diagrams should be developed by the team of people involved with the
problem and updated if needed. It is better to subordinate each underlying cause to a root cause,
but overlapping of the underlying causes may also occur.
Research, development and innovation organizations have the capabilities that the
application of the fundamentals and tools to those capabilities can have far more impact on
efficiency gains. In other words, choosing innovative solutions and their appropriate tools in
research and development organizations can be more successful with these capabilities.
In complex environments, there are many problems to solve, and choosing the most
important ones to resolve will have many benefits. One of the most important capabilities of
research and development and innovation compared to the classic production is that in the
research, development phase, you can select a subject or issue that is more valuable from the
customer's point of view to solve. Choosing issues and, consequently, ideas for solving
problems provides a greater potential for improvement or value creation for the organization,
while choosing solutions to improve the production process or delivering the product to the
market is not as effective. In other words, more lean tools in the early stages, namely the finding
of problems (customer demand) and the formation of ideas and solutions (research,
development and innovation), will create the potential for greater improvement for the
organization (Womack and Jones, 1997).
Targeting the root causes of problems using lean tools, such as a cause and effect graph or
fishbone diagram, provides a deep insight into the issues to avoid choosing artificial solutions
or cramming them (Schuh et al., 2011). The preparation of a value system also makes the
requirements clear and tailors them to specific needs in the form of a hierarchy of objectives.
The benefits and goals associated with the product are also prioritized and can be presented at
any time for all stakeholders (Sehested and Sonnenberg, 2010).
Quantitative innovations are made by individuals who work alone, and many innovative
solutions come to mind by looking at possible improvements in previous solutions. Therefore,
interactions, networks and teamwork should be encouraged for more innovation. Many of the
lean solutions result from teamwork, joint education, and non-personal thinking (Schuh et al.,
2011). Among the lean tools that can help to strengthen this key feature in innovative
organizations, research work cells can be mentioned. By using research work cells, a more fluid
flow of work, higher performance, and easier flow of knowledge and personnel experiences
are possible. Knowledge maps also help improve the communication of people working in the
same field and promote their collaboration (Rother and Shook, 2003).
Many ideas need to be strengthened and developed before their value can be evaluated.
There are several ways to do this. To allocate a part of the time for employees to search and
discover new issues or to allocate funds for this purpose, is one of the capabilities of innovative
organizations based on research and development (Schuh et al., 2011). This feature can be
strengthened by design of experiments (DOE). Design of experiments to examine the role of
Simplifying the review and testing processes, implementing single-part flows rather than
doing batches and using related technologies to monitor pieces and components in order to
minimize latency are the most basic steps that are taken to streamline the research, development
and innovation processes, through reducing the time and cost of delivery. Information from the
process of developing a knowledge map can be useful for eliminating time waste by avoiding
duplication. (Source) The necessity of reducing time and cost has increased the use of modeling
and simulation so that the development of predictive models for design, quality and
construction before the production of prototypes are considered and using this tool will increase
the company's accountability. Research work cells also help reduce workplace waste, reduce
search time to find pieces and tools (Rother and Shook, 2003).
Avoiding extra production and engineering with the help of tools such as value stream
mapping (VSM) (Sehested and Sonnenberg, 2010), and product development structures (Jafari
et al., 2009) that differentiate the steps and activities of value from non-valuable steps and
activities.
Table 1. Proposed framework for implementation of lean fundamentals and tools in research and innovation
organizations.
4. Conclusion
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