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Puregold History

Puregold Price Club, Inc. is a Philippines-based company that operates several retail store formats including hypermarkets, supermarkets, discounters, and warehouse clubs. It offers a range of food and non-food products. As of 2017, Puregold operated over 355 stores across the Philippines including 171 hypermarkets, 103 supermarkets, and 29 discounters. The company was founded in 1998 and has expanded rapidly through organic growth and acquisitions.

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Puregold History

Puregold Price Club, Inc. is a Philippines-based company that operates several retail store formats including hypermarkets, supermarkets, discounters, and warehouse clubs. It offers a range of food and non-food products. As of 2017, Puregold operated over 355 stores across the Philippines including 171 hypermarkets, 103 supermarkets, and 29 discounters. The company was founded in 1998 and has expanded rapidly through organic growth and acquisitions.

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BernadetteO_
Copyright
© © All Rights Reserved
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PUREGOLD PRICE CLUB, INC.

Overview of the Company


Puregold Price Club, Inc. is a Philippines-based company engaged in the
business of trading goods, such as consumer products (canned goods, housewares,
toiletries, dry goods, and food products, among others) on a wholesale and retail basis.
The company operates in retailing business segment. The Company conducts its
operations through a hypermarket known as Puregold Price Club, which offers a range
of food and non-food products, and caters to both retail consumers and resellers. The
Company has a supermarket chain known as Puregold Junior, which is operated by
its subsidiary Puregold Junior Supermarket, Inc. Its Puregold Extra is the small store
format, which offers a range of goods, comprising the Company’s stock keeping units
(SKUs) ranging from 3,000 to 5,000. It operates through stores in various locations.
Its store provides products that range from groceries, apparel, household accessories
and furniture. It has approximately 280 operating stores and over 20 food stalls.
Source: https://mobile.reuters.com/finance/stocks/overview/PGOLD.PS

Puregold Price Club, Inc. (PGOLD) was incorporated on September 8, 1998 as


a company involved in the business of trading goods such as consumer products
(canned goods, housewares, toiletries, dry goods, food products, pharmaceutical and
medical goods, etc.) on a wholesale and retail basis. The Company opened its first
store in Mandaluyong City in December 1998. PGOLD’s loyalty program, “Tindahan
ni Aling Puring”, was launched in 2004.
The Company conducts its operations through several retail formats and store
brands. Hypermarkets, through “Puregold Price Club,” offer a variety of food and non-
food products and generally cater to both retail customers and resellers such as
members of the Company’s loyalty program. Supermarkets, through “Puregold
Junior,” operate as a neighbourhood store which offers a higher proportion of food to
non-food products vis-à-vis the Company’s hypermarkets. Discounters, through
“Puregold Extra,” operate in a small store format that offers a more limited number of
goods. S&R Membership Shopping adopts a warehouse club concept where most of
the products offered are in club packs. Majority of the merchandise are important
brand names mostly sourced from the US.
PGOLD also owns Estenso Equities, Inc., which is the holding company of three
companies, namely: PG Lawson, Inc.; Ayagold Retailers, Inc.; and San Roque
Markets. PPCI Subic, Inc. is operating one Puregold branch in Subic Bay, Olongapo
City.
By the end of 2017, PGOLD was operating a total of 171 hypermarkets, 103
supermarkets, 29 extras, six minimarts, 14 S&R warehouse clubs and 32 S&R Quick
Service Restaurants, for a total of 355 stores all over the country.
Source: edge.pse.com.ph/companyInformation/form.do?cmpny_id=629

Puregold Price Club, Inc. (“Puregold” or “the Company”) was incorporated on


September 8, 1998 and opened its first Puregold hypermarket store in Mandaluyong
City in December of the same year. In 2001, it began its expansion by building 2
additional hypermarket stores in Manila and Paranaque. It also launched its loyalty
program, which was eventually renamed as “Tindahan ni Aling Purinh” in 2004.
Between 2002 to 2006 Puregold continued its expansion at an average of 3 new stores
every year and established operations in North and South Luzon.
In 2008, Puregold was recognized by Reader’s Digest Asia’s as the Most
Trusted Brand in supermarket category. To expedite market coverage, a new format
called “Puregold Jr. Supermarket” was introduced in 4th quarter of 2008. By mid-2009,
the Company gained market leadership being the second largest hypermarket and
supermarket retailer in the Philippines in terms of net sales. By 2010, it was already
operating 62 stores, and launched another format called, “Puregold Extra”. In the same
year and henceforth, Puregold was recognized by Retail Asia Pacific as one of the top
500 retailers among 14 economies of the region.
2011 saw the highest number of store openings in Puregold history with the
launch of 38 new stores making its number of stores to a total of 100. In the succeeding
year, Puregold acquired a related retail company, Kareila Management Corporation,
with 6 S&R Membership Shopping Warehouses (patterned after the Costco and Sam’s
Club in the USA), opened 31 new Puregold organic stores and acquired Gant Group
of Companies known as “Parco supermarkets” with 19 stores.
In 2014, Puregold opened 28 stores, 1S&R store and 4 S&R New York Style
Pizza/quick service restaurants (QSR). It also patterned with Lawson, Inc. and Lawson
Asia Pacific Pte Ltd. Under a joint venture company called PG Lawson, Inc. PG
Lawson plans to build and operate a chain of Lawson convenient stores all over the
Philippines targeting a total of 500 stores by 2020. The parties’ investment share is
70% Puregold and 30% Lawson.
In 2015, Puregold opened 15 hypermarkets, 11 supermarkets, 1 S&R
warehouse and 10 QSRs.
In 2016, Puregold opened 15 hypermarkets, 8 supermarkets, 2 extras, 1
minimart, 2 S&R Warehouse and 7QSRs.
By the end of 2016, Puregold was operating a total of 147 hypermarkets, 100
supermarkets, 29 extra, 1 minimart, 12 S&R warehouse clubs, 23 S&R-QSRs, 9 stores
under NE Bodega and 8 Budget lane stores, for a total of 329 stores.

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