Customer Satisfaction - A Case Study of ICICI BANK Conducted in The Area of Kharar (Punjab)
Customer Satisfaction - A Case Study of ICICI BANK Conducted in The Area of Kharar (Punjab)
Customer Satisfaction - A Case Study of ICICI BANK Conducted in The Area of Kharar (Punjab)
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serving customers. The economic growth of country is on accelerating mode. Banking institutions are the important part of
society. New technologies are being introduced and there is always a fear of economic uncertainties. Therefore, customer
satisfaction is the key for many banks to survive. The purpose of this paper is to evaluate the customer satisfaction of the banking
sector based on customer perception regarding service quality. This is an empirical study using mainly primary data collected
through a well-structured questionnaire. The research method will help in examining the various factors those results in
satisfaction in Banking. Percentile is the statistical tool that has been used for data analysis.