Sip Proposal Report

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Name : Ms. RITIKA PAUL Enrolno : 18BSP3596


IBS Campus : Kolkata Mobile No. : 8249881637 E-mail Id : [email protected]

INTERNSHIP PROGRAM
Internship Proposal

I. SIP Proposed:

To study the investment needs and pattern of an Indian consumers

II. Description of SIP in brief:

The process of economic growth of a country depends on the amount of capital formation in various sectors of economy. The amount of
capital formation depends on the amount of savings and their judicious investments. The main endeavor of any saver is to do investment as
these investments made today are to meet their upcoming expenditures. The investor has a number of investment substitutes; from
traditional investments to newer options of recent years. Investment may be defined as an employment of funds with the aim of gaining
additional growth, in value or additional income. Investment refers to the accumulation of some kind of asset with hope to get a return from
it. Economic growth of a country is controlled by savings and its transformation into investment. The objective of the investments includes
demographic factors like age, occupation, gender and income of the savers. The savings and investments are not only essential to meet the
present and future expected requirements but also essential to meet the unexpected requirements. The savings, in many times, act as shock
absorber in the day-to-day life of investors. The savings and investments pattern by the people vary from person to person and even with
same person during two periods due to differ in motives. There are many motives for savings and their investments. However, capital
appreciation, regular income, tax planning, diversification and minimization of risks, health and education of family members, performance
of ceremonial activities like marriage, birth and death, purchase of fixed and current assets, construction of houses, etc, are the some
important motives behind savings and investments in people. So, the main aim of this research is to study the pattern of investment relating
the demographic of the Indian consumer who are willing to invest.

III. Objective of the SIP:

• To study the behavior of different consumer according to the risk related to different investment options. • To identify the factors
considered by the employees for a suitable investment. • To understand the most preferred Investment Avenue of the salaried employees in
the firm.

IV. Methodology:

For data collection a structured questionnaire is prepared which will include the personal profile, demographic profile, modes, methods of
investment, reasons for savings and investment . The study sample will be comprised of 100 people mainly focused on urban and semi
urban population. Secondary data will also be gathered from publications, magazines, journals and previous research reports. The collected
data will be analyzed and interpreted by using statistical tools like t- test, chi- square, correlation analysis and percentage method.

V. Schedule:

19th Feb to 24th May

VI. Limitations of the Study:

The limitation of the study will be the rural consumer are excluded in the study due to inapproachability.

VII. References:

1. Thulasipriya B., Investment Pattern of Government Employees - An Empirical Study, International Journal on Global Business
Management Research 3(1) (2014), 35-41. 2. Somasundaram, An empirical study of Indian individual investor’s behaviour, Global Journal
of Finance and Management 2(1) (1998), 19-33. 3. Syed Tabassum Sultana, An empirical study of Indian individual investor’s behaviour,
Global Journal of Finance and Management2 (1) (2010), 19-33.

Faculty Guide Name : Prof. Vineeta Jha


Company Guide Name : Mr. Nishchay Joshi

Date: Signature of the Student

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