al Proposal

Digital
Lahore
WHY DIGITAL ?
WHY DIGITAL ?
• DIGITAL OUTDOOR DEMANDS ATTENTION & DERIVES CONSUMER TO ACTION.
• LED CREATES A MUCH HIGHER IMPACT, FLEXIBILITY AND VISIBILITY ON A
DIGITAL FORMAT.
• UNPARALLELED FLEXIBILITY:
• ENGAGE CONSUMERS WITH DYNAMIC CONTENT, CUSTOMIZED CAMPAIGNS, AND
MULTIPLE TIMES SENSITIVE MESSAGES THROUGH OUT THE DAY.
• ULTIMATE IMPACT:
• DIGITAL OUTDOOR DEMANDS ATTENTION AND DRIVES CONSUMERS TO ACTION.
• NO PRODUCTION COSTS:
• ADAPT TO THE MARKET, CHANGE THE CONTENT AND HAVE THE ABILITY TO
REACH TO WHAT WORK INSTANTLY.
• CUTTING EDGE TECHNOLOGY:
• LATEST DISPLAY TECHNOLOGY OVERS THE BEST COLOR DEFINITION AND
IMAGE QUALITY BOTH NIGHT AND DAY.
IT’S A NEW THING
IN TOWN !
Digital OOH
LAHORE
Lahore Allah Hoo Roundabout, Johar Town | Size 40ft X 20FT

COMMERCI AL , EN T ERTAIN MEN T & FOODI E HUB | CAT ER I N G TO ALL SECS & AGE GROUPS
Lahore Allah Hoo Roundabout, Johar Town | Size 40ft X 20FT

LOCATION:

ALLAH HOO ROUNDABOUT,

JOHOR TOWN

TRAFFIC COMING FROM:

BAHIRA TOWN,CANAL ROAD, SHOUKAT KHANAM CHOWK,

WAPDA TOWN ROUND ABOUT, EMPORIUM MALL,

KOKHAR CHOWK, SHADWAL CHOWK, LDA OFFICE &

JOHOR TOWN

MOVING TOWARDS:

JOHAR TOWN. BOR SOCIETY,COLLEGE ROAD, MOLANA

SHOUKAT ALI ROAD, SHOUK CHOWK, MODEL TOWN

LINK RAOD, JINNAH HOSPITAL & CANAL ROAD

TOTAL VECHICAL MOVING AROUND:

FORTY to SIXTY THOUSAND ( 90% CARS 10% OTHERS)

Lahore Allah Hoo Roundabout, Johar Town | Size 40ft X 20FT

LOCATION:

ALLAH HOO ROUNDABOUT,

JOHOR TOWN

TRAFFIC COMING FROM:

BAHIRA TOWN,CANAL ROAD, SHOUKAT KHANAM CHOWK,

WAPDA TOWN ROUND ABOUT, EMPORIUM MALL, KOKHAR

CHOWK, SHADWAL CHOWK, LDA OFFICE & JOHOR TOWN

MOVING TOWARDS:

JOHAR TOWN. BOR SOCIETY,COLLEGE ROAD, MOLANA

SHOUKAT ALI ROAD, SHOUK CHOWK, MODEL TOWN LINK

RAOD, JINNAH HOSPITAL & CANAL ROAD

TOTAL VECHICAL MOVING AROUND:

FORTY to SIXTY THOUSAND ( 90% CARS 10% OTHERS)

Lahore Allah Hoo Roundabout, Johar Town | Size 40ft X 20FT

LOCATION:

ALLAH HOO ROUNDABOUT,

JOHOR TOWN

TRAFFIC COMING FROM:

BAHIRA TOWN,CANAL ROAD, SHOUKAT KHANAM CHOWK,

WAPDA TOWN ROUND ABOUT, EMPORIUM MALL, KOKHAR

CHOWK, SHADWAL CHOWK, LDA OFFICE & JOHOR TOWN

MOVING TOWARDS:

JOHAR TOWN. BOR SOCIETY,COLLEGE ROAD, MOLANA

SHOUKAT ALI ROAD, SHOUK CHOWK, MODEL TOWN LINK

RAOD, JINNAH HOSPITAL & CANAL ROAD

TOTAL VECHICAL MOVING AROUND:

FORTY to SIXTY THOUSAND ( 90% CARS 10% OTHERS)

Lahore Allah Hoo Roundabout, Johar Town | Size 40ft X 20FT

LOCATION:

ALLAH HOO ROUNDABOUT,

JOHOR TOWN

TRAFFIC COMING FROM:

BAHIRA TOWN,CANAL ROAD, SHOUKAT KHANAM CHOWK,

WAPDA TOWN ROUND ABOUT, EMPORIUM MALL, KOKHAR

CHOWK, SHADWAL CHOWK, LDA OFFICE & JOHOR TOWN

MOVING TOWARDS:

JOHAR TOWN. BOR SOCIETY,COLLEGE ROAD, MOLANA

SHOUKAT ALI ROAD, SHOUK CHOWK, MODEL TOWN LINK

RAOD, JINNAH HOSPITAL & CANAL ROAD

TOTAL VECHICAL MOVING AROUND:

FORTY to SIXTY THOUSAND ( 90% CARS 10% OTHERS)

 Lahore Allah Hoo Roundabout, Johar Town | Size 40ft X 20ft
Total Working Hours per Day 12
Total Working Minutes per Day 720

Total Working Seconds per Day 43,200

Per Brand Ad (Seconds) 30

Number of Slots available for Brands 6

Number of Spots per day for each Brand 480

Total number of Spots per day 1,440

Per Brand Ad Frequency (Hours) 2

Per Brand Ad Frequency (Minutes) 120

Per Brand Ad Frequency (Seconds) 7,200

Total Price Per Slot Per Month Rs. 550,000/-

DIGITAL LAMPPOST Content Guidelines
Content should not be longer than 15 seconds
Content will not be an adapt of TVC
Only inspiration can be driven from TVC
Preferable the content should be a slight animated version of the Outdoor visuals &
photography
Brand logo should be visible for the entire 15 seconds
Last 2 seconds of each bumper should be an animated logo
One bumper should comprise of 3-4 slides
Each slide will be 3-4 seconds long for it to establish
Video Format: mp4 (h.264 or x.264 or avc1 or mpeg2)
Video Dimension (W x H) : 1024x1792 or 768x1344
FPS: 25 fps (Frame Per Second)
Duration: Not more than 15 Second.
Bitrate/Data rate: Between 300kbps to 2500kbps
Video File Size: Not more than 10 MB
DIGITAL mega screen Content Guidelines
Content should not be longer than 30 seconds
Content will not be an adapt of TVC
Only inspiration can be driven from TVC
Preferable the content should be a slight animated version of the Outdoor visuals &
photography
Brand logo should be visible for the entire 30 seconds
Last 2 seconds of each bumper should be an animated logo
One bumper should comprise of 3-4 slides

Video Format: Please choose (DIVX) encoding for the MP4 other encoding formats will
create error.
Video Dimension: Please convert the video source file into proper resolution of the
screen size.
Video File Size: Not more than 100 MB.
v

CEATIVE Guidelines
THE CREATIVE DESIGN SHOULD BE SIMPLE, CLEAR AND EASY TO READ FROM AT LEAST 500M
AWAY.
MAKE THE TEXT LARGE: BIGGER IS BETTER FOR THE OUT OF HOME DIGITAL MEDIA. USE
BOLD, NON-SERIFHIGHLY RECOMMENDED ADDING A THIN BLACK STROKE
AROUND THE TEXTS TO SEPARATE FROM THE BACKGROUND.
STICK TO ONE MESSAGE OR IDEA: KEEP SIMPLE AND STRAIGHT TO THE POINT. COMPLEX
MESSAGES
FONTS. WHEN DESIGNING FOR THE LED WE AND NUMEROUS IMAGES ARE NOT
RECOMMENDED.
BE SHORT AND SWEET: USE NO MOTE THAN THE LOGO AND TEN WORDS FOR THE ENTIRE
SCREEN. TAKE A SMALL IMAGES AND MAKE IT BIG. AVOID USING LANDSCAPES OR COMPLEX
SCENES. WE RECOMMENDED IMAGE, ONE LOGO AND ONE HEADLINE.
USE ONLY RGB COLOR FILES: DESIGN AS YOU WOULD FOR A TV, COMPUTER MONITOR OR
WEBSITE.
AVOID USING WHITE BACKGROUND: AS THE WILL WASH OUT AND COMPETE WITH THE REST
OF YOUR CREATIVE.
DESIGN WITH HIGH CONTRAST: SUBTLETY DOES NOT WORK AT HIGH SPEED AND LONG
DISTANCES.
Location Adda plot
Round about

Size 50*20

Status Available

Rate 250,000/-
Location Adda plot
round about

Size 50*20 ,
60*20
Status Available

Rate 250,000/-
Location Raiwind
road

Size 60*20

Status Available

Rate 200,000/-
Location Jalal Sons
Bharia Town

Size 60*20

Status Available

Rate 300,000/-
Location Adda plot
Lake city

Size 20*10
double side
Status Available

Rate 60,000/for
both
Thank you
392-E ,Allah ho chowk Johor Town , Lahore.
PH: 0321-9992555,0309/0304-9992555