Govt M.A.O College, Lahore: Department of Mass Communication
Govt M.A.O College, Lahore: Department of Mass Communication
Govt M.A.O College, Lahore: Department of Mass Communication
Media Departments
Circulation department
Advertisement Department
Financial Department
CLASS:
8th Semester
SUBMITTD BY:
Tayyab Butt (15446)
Yaseen Abid (15431)
Aisha Iqbal (15410)
SUBMITTED TO:
Mam Sayra Hussain
DEPARTMENT OF MASS
COMMUNICATION
CIRCULATION DEPARTMENT
Advertising departments play crucial roles in building revenue, profits and market share
in small companies and corporations. Most advertising departments have advertising
managers or directors who create and manage department budgets and oversee all
advertising functions. Creative staff members, including copywriters, artists and graphic
designers, provide the written content, images and graphics for various ads. All
advertising department employees are expected to work cohesively to meet their core
responsibilities and accomplish key objectives.
History
Egyptians used papyrus to make sales messages and wall posters.[9] Commercial
messages and political campaign displays have been found in the ruins of Pompeii and
ancient Arabia. Lost and foundadvertising on papyrus was common in ancient
Greece and ancient Rome. Wall or rock painting for commercial advertising is another
manifestation of an ancient advertising form, which is present to this day in many parts
of Asia, Africa, and South America. The tradition of wall painting can be traced back to
Indian rock art paintings that date back to 4000 BC.
In ancient China, the earliest advertising known was oral, as recorded in the Classic of
Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery.
Advertisement usually takes in the form of calligraphic signboards and inked papers. A
copper printing plate dated back to the Song dynasty used to print posters in the form of
a square sheet of paper with a rabbit logo with "Jinan Liu's Fine Needle Shop" and "We
buy high-quality steel rods and make fine-quality needles, to be ready for use at home in
no time" written above and below[11] is considered the world's earliest identified printed
advertising medium.
In Europe, as the towns and cities of the Middle Ages began to grow, and the general
population was unable to read, instead of signs that read "cobbler", "miller", "tailor", or
"blacksmith", images associated with their trade would be used such as a boot, a suit, a
hat, a clock, a diamond, a horseshoe, a candle or even a bag of flour. Fruits and
vegetables were sold in the city square from the backs of carts and wagons and their
proprietors used street callers (town criers) to announce their whereabouts. The first
compilation of such advertisements was gathered in "Les Crieries de Paris", a
thirteenth-century poem by Guillaume de la Villeneuve,
In the 18th century advertisements started to appear in weekly newspapers in England.
These early print advertisements were used mainly to promote books and newspapers,
which became increasingly affordable with advances in the printing press; and
medicines, which were increasingly sought after. However, false advertising and so-
called "quack" advertisements became a problem, which ushered in the regulation of
advertising content.
Responsibilities of Advertisement Departments