Digital Marketing Agency Raleigh-Durham
Digital Marketing Agency Raleigh-Durham
Digital Marketing Agency Raleigh-Durham
In order to find the best digital marketing agency, first, we need to understand "what is digital
marketing", "will digital marketing benefit your business" and answer the question "how do I get more
leads for my business?" - Which should be the purpose of any marketing?
Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less
effective for businesses. Whilst a few years ago people would go to a computer to search for a product
or service, nowadays people are connected to the internet all day, every day and "live online". Looking
for information, a product or service is as quick and simple as searching on a laptop or computer at work
or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information,
products and services in front of people when they are looking online. The best digital agencies
understand the buying process of your products and services and ensure that your information is
prominent to the potential customer at the appropriate time. In the digital marketing world, the various
stages of the buying process i.e. research, consideration and purchase are called "micro-moments" and
the very best digital marketing agency will present the relevant information, service or product at the
targeted time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business
marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on
online marketing as opposed to "marketing companies" who commonly concentrate on TV, radio and
print marketing.
Digital marketing, sometimes referred to as website marketing, can be broken down into a number of
important features and services:
SEO Services
Search engine optimization, most commonly abbreviated to "SEO", is the process of getting your
website found on search engines like Google when people make a search relevant to your business,
services or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your
business if it is found for the search terms people use (often referred to as "keywords") to look for them
in Google.
SEO requires experience and understanding of how Google reads your website. What messages and
information you want Google to read for a webpage or website and knowing where to place that
information so search engines can find it. A good SEO company will have a proven track record of
ranking websites high in the search results.
SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest
trends that are driving traffic. An example of this is the "near me" phenomenon, which has seen a 150%
growth in the last 12 months, where mobile phone users are adding "near me" to their search query i.e.
"SEO Company near me". These customers are looking to buy and buy from a local service or product
supplier.
Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media
and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation
management campaigns.
Although your advert, depending on your budget, can be shown every time a search is made, you only
pay when an internet user clicks on your advert and is taken to your website or calls you direct from the
search results page meaning you only pay when you get a click from a potential customer hence the
name for this form of marketing of Pay Per Click (often abbreviated to PPC).
How much you pay for each click is determined by a few factors. The "cost per click" (abbreviated to
CPC) is determined by the quality and relevancy of the advert to the search term being used and the
relevancy of the page on your website that the potential customer land on. These factors contribute to
your overall "quality score". The higher your quality score, the less you pay per click and less you pay per
lead into your business.
In the USA, Google has the vast majority of search traffic and most of your budget should be placed
their, however, you will not want to miss the smaller, yet still considerable potential for customers from
search engines like Microsoft's Bing platform, and a small part of the budget should be allocated to
other search engines. Also, the very best PPC management companies will also discuss spreading your
PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part
of the budget should be allocated to the research stage of the buying process when people are using
broad search terms to find information, a small part of the budget when people are searching for yours,
your competitors or market leaders company name. The majority of the budget when potential
customers are using search terms directly related to making a purchase and lastly, a small part of the
budget to re-market (show your advertising to people who have shown an interest in your services or
products by visiting your website) to capture and drive up conversions from the customers previously
advertised too.
The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that
the company has a proven track record in delivering high-quality campaigns, which generate good
competitive/low CPC's and deliver high and positive ROI's. The very best PPC agency will have a robust
PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of
your competitors.
Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon
as your campaigns are live they can be generating leads for your business.
PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the
quality score of your Google advertising campaigns resulting in a reduced "cost per click" meaning you
get more leads for your budget.
Facebook is excellent at raising awareness during the customers "research" stage, reminding them of
your services or products during the "consideration" stage and putting your specific products in front of
potential customers at the "buying" stage. With such a large audience and the flexibility to target
customers throughout the buying process, Facebook can be a good avenue to generate leads and sales
and to deliver a great return on investment.
A good digital marketing agency will have a proven track record in delivering highly effective Facebook
advertising campaigns. The very best digital marketing agencies will be able to demonstrate the
conversion rate and cost per lead of your social media marketing.
Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone
activity however it works so much better when combined with SEO and/or PPC. When a potential
customer visits your website their computer is marked as having visited. This then allows you to target
the user of that computer, who has shown an interest in your products or services.
Reputation Management
When considering making a purchase, a potential customer will scour the internet to find feedback and
reviews from previous customers. Your online marketing and sales can live or die by the reviews for your
business, services or products. Ensuring that positive reviews are easy to find and that any negative
feedback is managed well, can be a huge benefit to your conversion rate.
Digital marketing companies call this "reputation management" or "online reputation management"
however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing
positive customer satisfaction is captured and easy to find for potential customers.
Many businesses are concerned with allowing the public the ability to openly provide feedback. You
cannot please all of the people all of the time, and companies worry that a bad review will have a
negative impact on their business. Firstly, if someone is determined to leave a bad review for your
business they will find a platform to do so and there are 1000's of platforms to choose from. It is better
to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if
managed well, can be a positive for your business. Engaging with a bad review highlights that you care
about feedback and subsequently, you care about your customers. One well managed bad review can be
as good for your business ten good reviews.
A good digital marketing company will use one of the handfuls of recognized review platform and
provide the tools and means of allowing you to capture, manage and respond to customer reviews.
Local Presence SEO is the fastest growing and digital marketing agency raleigh-durham in the USA. With
over 500 PPC and 100 SEO customers in the USA, UK and all over the world they have a proven track
record of delivering results for a fantastic. If you need to know more about our company then go here to
visit localpresenceseo.com.