Basic Marketing Syllabus
Basic Marketing Syllabus
Basic Marketing Syllabus
Course Description: This course is designed to familiarize the students with the principles and practices in marketing of goods and services. It is divided into five parts, namely: marketing
and the Filipino consumer, products, price and factors affecting price; place; and promotion of goods and services.
Course Requirements:
Pre-Mid : Case study in Partnering to Build Customer Relationships
Midterm : Case study in Consumer Markets & Consumer Buyer Behavior
Pre-Final : First Draft of Marketing Plan and Mock Defence
Final : Final Marketing Plan and Oral defence
Grading Criteria:
Course Outcomes:
At the end of the course, the students should be able to:
a. Understand the basic principles, theories, concepts and dynamics of Marketing
b. Apply these principles and tools in case analysis and to practical business decision-making situations.
c. Integrate the concepts/techniques learned through application in the preparation of a comprehensive marketing plan
d. Appreciate and learn more about marketing as a career.
Course Policy:
a. Attendance: The highly accelerated pace of this course requires students to accept a great deal of responsibility for achieving their own learning outcomes. While in class, students are
expected to actively participate in discussions and groups activities, and not just listen to lecture. Outside class time, students are expected to spend hours of preparation which will
include reading assignments, homework preparations, and research and group meetings.
b. Class Participation: Each learner is expected to actively participate in discussions on the assumption that each brings a wide range of experiences to the learning process active
participation may include asking thoughtful questions, being willing to consider new ideas, helping the class, understand complex ideas, having a cooperative attitude and sense of humor,
and helping others comprehend the material. However, consideration of other students is strongly encouraged to avoid dominating class discussions.
c. Written Assignments: an importance component of this course is the completion of written assignments by the students. All written work is expected to meet college level basic
writing skills. Case studies are the primary method to evaluate students’ progress in this course. Learners are encouraged to apply case materials to their project papers.
d. Presentations: Presentation on assigned case studies and applications papers will be made in this class. Students will be required to prepare written analyses of each assigned case and
will also be required to present in class. Presentations made are to be professional in nature. The presentations should be well organized with the topic thoroughly covered with all Case
study questions answered. Handouts and visual aids are to be professional looking and appropriate for the material to be covered. Presentations should not be exceed the time given by
the faculty.
e. ACADEMIC INTEGRITY POLICY: Every student is responsible to know the standards of consuct and expectations of academic integrity that apply undertakings. Academic dishonesty will
not be tolerated and will result in the maximum penalty as defines in the Student Handbook:
1. Cheating during exams
2. Submitting spurious reports copied from previous materials other than his/her own
3. Copying another students work including assignments and reports
4. Receiving assistance from anyone else with take-home quizzes
5. Plagiarism
Course References:
Textbooks:
a. Philippine Kotler and Gray Amstrong Principles of Marketing 14th edition
Internet:
a. http://www.business.qld.gov.au/running-busines/marketing-sales/marketing-promotion/marketing-basics
b. http://www.slideshare.net
c. http://www.researchgate.net/publication/305302621/_Basic_marketing
Learning Plan
CHRISTINE H. LEAL NEMIA B. HULAGNO, MBA MARGIE ROSE B. CUNDIMAN GERALDINE R. TABLATE, ED.D
Instructor Program Chairperson, BSBA &BSA Librarian Staff School Administrator