Learn Digital Marketing - An Ultimate Guide To Become Digital Marketer PDF

3/31/2019 Learn Digital Marketing: An Ultimate Guide to Become Digital Marketer
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Digital Marketer
 MBA in Digital Marketing vs
Digital Marketing Certi cation
(https://www.digitalvidya.com/blog/mba-
digital-marketing-vs-certi cation/)
 Sakshi Behl (https://www.digitalvidya.com/blog/author/sakshibehl-2/)  January 11th, 2017 
9 MinDigital
 Learn ReadMarketing: An
Ultimate Guide to Become Digital
Marketer
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digital-marketing-guide/)
4.3 (85.38%) 26
 How to Write
votesa Digital Marketing
Resume: From Basics to Advanced
(https://www.digitalvidya.com/blog/how-
Learn Digital Marketing: Why and How?
to-write-digital-marketing-resume/)
 How to Become a Digital
Marketing Expert?
Nowadays, a lot of people, especially the young generation, are looking for ‘How Can I
(https://www.digitalvidya.com/blog/digital-
learn Digital Marketing?’ Do you know what is Digital Marketing?
marketing-expert/)
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According to McKinley, 90% of all marketing roles Click
require some digital
to Start. 
marketing experience or analytical abilities.
https://www.digitalvidya.com/blog/learn-digital-marketing-guide/
 1/16
3/31/2019 Learn Digital Marketing: An Ultimate Guide to Become Digital Marketer 
Undoubtedly,
Register Digital
for FREE DigitalMarketing is a must to foot up on the career ladder irrespective
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of in which area you are working. That said, Digital Marketing is an extremely broad
eld ranging
11:00 AM from graphic design to web development to content creation and
everything
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Did you know the average pay for a Digital Marketing Manager is Rs 409,607 per year?
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Therefore, it is important to understand how are you going to dive into the pool to
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learn Digital Marketing.
Before beginning,
I agree to you must know that to be an e ective modern marketer, you have
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to have a passion for data and actually do work & get your hands on technology to
solve real-time
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of-use/).
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 Learn Digital Marketing: An
Marketer
 How to Write a Digital Marketing
Marketing Expert? digital marketing components
marketing-expert/)
Here are the main components of Digital Marketing:
1. Search Engine Optimization (SEO) Live Chat with us.

Click to Start. 
https://www.digitalvidya.com/blog/learn-digital-marketing-guide/ 2/16
SEO is the
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tra c from organic search results on search engines like Bing and Google.
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2. Search Engine Marketing (SEM)
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Pay Per Click (PPC) (http://www.digitalvidya.com/blog/what-is-ppc/) if done right could

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be the largest drivers of growth for your business.
3.Phone
Social
* Media Marketing (SMM)
Social Media is extremely important these days when it comes to inbound marketing.
You don’t only have to write witty tweets and status updates but also build an
Policy
audience, understand what they like, engage with them and much more. Social media
platform could be a powerful lead generator.
of-use/).
4. Content Marketing
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The purpose of content marketing is to attract the audience who will hopefully
become customers. It focuses on providing value to
(https://www.digitalvidya.com/digital- your audience.
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Thorough + Useful + Entertaining Content = Value
Digital Marketing
5. Email Certi cation
Marketing
It is Digital
 Learn the largest driver
Marketing: An of revenue for most of the businesses. People will subscribe to
your clothing brands for updates and discounts. If your customers nd something
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interesting, they will click it and will buy from your website.
Top 10 Digital
(https://www.digitalvidya.com/blog/how- Marketing Skills for a Successful Car…
Car…
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marketing-expert/)
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How to Learn Digital Marketing?

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The most obvious question whenever you think of Digital Marketing for Beginners is ‘from
11:00 AM
where to start now?’
Name *
There are two paths to learning Digital Marketing depending upon your needs,
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requirements, and resources available. You can either opt for:
Self-learning
Phone *
Or
Learning
Policy from Digital Marketing experts (http://www.digitalvidya.com/blog/digital-
marketing-expert/)
of-use/).
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Learn Digital Marketing: Self Study
If you decide to learn digital marketing by
yourself,
Ultimate Guide here’s how
to Become you can proceed:
Digital
Marketer
1. Digital Marketing Blogs
Digital
Resume: FromMarketing is ever-changing and to foot
Basics to Advanced
up the career ladder, you need to follow digital
marketing blogs
Marketing Expert?
Digital Marketing Concept
(http://www.digitalvidya.com/blog/). Some of
marketing-expert/)
the blogs that are fresh with actionable
information to improve your marketing are:
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The Moz Blog Click to Start. 
Neil Patel Blog
Neil
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2. Videos
Name *
After digital marketing books, videos are the second best way to learn digital
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marketing. When you learn online marketing, it is important to understand brightest
minds in the digital industry and with videos, the learning process is even more
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powerful.
Digital Marketing videos will not only give valuable insights but what and why too.
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3. Podcasts on Digital Marketing
If of-use/).
you like to learn while you workout, chill, commute from one place to another,
podcasts are one of the best ways to do it. The podcasts will help you develop your
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digital marketing skills.
4. Digital Marketing Slideshows & Infographics

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Find it easy to learn via visual presentations? Digital
utm_campaign=blog-cta) marketing slides
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about digital markting and also the what, why, and how aspect of it.
5. Digital Marketing Books
Marketer
Books are the best way
to learn digital
marketing.
 How Reading
to Write a Digital the best digital marketing
Marketing
books (http://www.digitalvidya.com/blog/10-
must-read-digital-marketing-books-in-2016/)
will enhance
Marketing Expert? your knowledge so much so that
you can handle the digital
marketing-expert/) marketing of a
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are:
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The* Power
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You’re My Favorite Client by Mike Monteiro
6.Phone
Free * Digital Marketing Courses
There are multiple online courses where you can learn digital marketing for free (some
of Policy
them are paid). Here are digital marketing courses for free that you can opt-in for
building your digital marketing career:
Google
of-use/).
Online Marketing Challenge
With more than 100,000 people from 100+ countries participated in Google’s Online
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Marketing Challenge, it is an online course with modules covering an introduction to

Digital Marketing, search advertising, search engine marketing, video, analytics, social,
marketing-quiz/?
Most Popular Posts advertising, making it one of the most comprehensive courses for
mobile, and display
beginners.
This free online cation/)
digital-marketing-vs-certi digital marketing course will help you with real-world experience
element.
Marketer
WordStream’s PPC University
Created
 How to Writeby WordStream,
a Digital Marketing it is a free online learning resource to help beginners build
your digital marketing skills
(https://www.digitalvidya.com/blog/how- and PPC abilities. One good thing is that this digital
marketing course is mobile-friendly so you can learn whenever you have time.
Marketing Expert?
Social Media Quickstarter
(https://www.digitalvidya.com/blog/digital- Digital Marketing Course
marketing-expert/)
Social Media Quickstarter by Constant Contact emphasizes opportunities to integrate

email with social media marketing. It provides a step by step lessons where beginners
Live Chat with us.
can study digital marketing tactics for Google+, Pinterest, YouTube, 
Click to Start.Twitter, Facebook,
LinkedIn online listings review and blogging sites
LinkedIn,
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have no practical knowledge.
Learn
Phone * Digital Marketing: Comprehensive Study with Experts
At rst, the self-study concept might seem

attractive
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to invest much in terms of money and you
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of-use/).
session.
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Talking about objectives, you rst need to
identify why do you wish to learn digital
marketing?
marketing-quiz/?
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Forinexample:
 MBA Digital Marketing vs
(https://www.digitalvidya.com/blog/mba- Digital Marketing Presentation
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Digital
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Digital Marketing: An Manager, for instance.
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Marketer
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to Write a Digital work, then
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(https://www.digitalvidya.com/blog/how- or by going through digital marketing videos.
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a Digital from the career point of view, then you must
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(https://www.digitalvidya.com/blog/digital- Institute (http://www.digitalvidya.com/digital-
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be di cult for you to assess from where to study in accordance with your goals.
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If you go for experts:
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But
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Have clear and structured guidance.
of-use/).
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With expert guidance, you will have a strong
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Ready to Learn Digital Marketing: A Quick Checklist
Wish to learn Digital Marketing? Before you actually start walking on your path to
digital-marketing-vs-certi
digital marketing,cation/)
here are top 7 Digital Marketing Skills (http://www.je bullas.com/10-
skills-a-digital-marketing-manager-needs-to-succeed/)
Ultimate Guide to Become Digital you must have:
Marketer
Openness to Learn
SinceFrom
Resume: digital
Basics media industry is a competitive
to Advanced and fast-growing area, it is easy for
businesses to di erentiate between candidates
who wish to learn more and who don’t
want
 How to stepa Digital
to Become out of the comfort zone.
Marketing Expert?
You need to have passion and a desire to
marketing-expert/)
succeed if you want to establish yourself as a
digital marketer.
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Stay Updated Click to Start. 
Digital Marketing Skills Req ired
Digital Marketing Skills Required
To haveforan
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keep yourself abreast with news by following in uential people on social media and
digital marketing
11:00 AM sites.
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As major companies like Facebook, Google, and Twitter regularly change their
algorithms and paid advertising platforms, so if you are not acquainted with the latest
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changes, you might lose your chance.
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Networking
Are there more talented people are you? If not, it is time to meet new people who will
bePolicy
your ongoing support network when you run into problems and help you with
opportunities
policy/) & Terms ofyou
Use might not have otherwise found.
of-use/).
You can attend industry meetups and conferences in your area to establish and
nurture Submit
relationships with other digital marketers and get professional understanding.
Don’t forget to try your own projects. Digital Marketing is an area with many gray
areas between best practice and what can actually get results for a business. You can
tryMost
your own ideas
Posts without blindly following leaders’ opinions.
marketing-quiz/?
Popular
It is important to try your hands at multiple disciplines (Content
Marketing, Social
Media, PPC, SEO, Email Marketing, etc.) and be accountable for the success or failure
of a Digital
 Learn project.
Marketing: An
Know the Digital Marketing
Marketer Jargons
Thetodigital
 How marketers
Write a Digital need to be aware of acronyms such as SEO, SEM, PPC, and more.
Marketing
They are all very di erent terms with a misunderstanding of them being a clear sign
that you have a beginner’s skill set and need further training.
Marketing Expert?
Personal Branding is Important
marketing-expert/)
If you don’t have a visible online presence, don’t you think it would be quite ironic for
you to become a digital marketer? Make social media platforms your best friends (well,
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not for chatting only). Try to build your
Click to Start.personal brand
(http://www.digitalvidya.com/blog/personal-branding-16-easy-ways-build-yourself-
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brand/) as you can’t learn digital marketing from stands.
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Become Techie
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Digital marketing is not glamorous! You have to be a data lover and technical. Not that
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you would be creating websites from the scratch but you will be communicating to
others what are the digital marketing basics.
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Therefore, a foundational knowledge of HTML and designing would help you have a
good grip on ‘how to do digital marketing’.
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Certi cation
Undoubtedly,
of-use/). having a complete digital
marketing course certi cation will help you
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not only to become a digital marketer but get
a good digital marketing job.
Doing
Most aPopular
digitalPosts
marketing certi cation will help
marketing-quiz/? Digital Marketing Certi cation
youinin
 MBA terms
Digital of: vs
Marketing
Clearing the basic concepts of digital marketing
Knowing
 Learn the advanced
Digital Marketing: An concepts
Having hands-on or practical knowledge
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Chances of placement are very high
Marketing Expert?
marketing-expert/)
5 Things you Should Learn About Digital Marketing

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Be fast. Know the current trends
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everyMarketing
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Keep afor
Register digital
FREEmarketing
Digital expert as your godfather. It will generate passion and love for
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digital marketing.
Don’t 11:00
just acquire
AM customers but nurture your relationships with your customers.
Make
Name * the buyer’s journey as simple as possible.
Hope this helps! You can attend FREE Digital Marketing Orientation
Email *
(http://www.digitalvidya.com/dmo/) to learn Digital Marketing and how to learn
marketing
Phone * to boost your career or business growth.
Feel free to ask further queries.

Policy
Sakshi Behl
(https://www.digitalvidya.com/term (https://www.digitalvidya.com/blog/author/sakshibehl-
of-use/).
2/)
Submit Sakshi is a content marketer during the day and a reader by night. She writes
content sprinkled with a twisted imagination. She has done her graduation in
psychology from Delhi University and has an insane love for history.
marketing-quiz/?
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(https://www.digitalvidya.com/dmo/?utm_campaign=blog-footer-learn-digital-marketing-guide)
Related posts:
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MBA in Digital Marketing vs Digital Learn Digital Marketing: An Ultimate

Marketing
Email * Certi cation Guide to Become Digital Marketer
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digital-marketing-vs-certi cation/) digital-marketing-guide/)
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How to Write a Digital Marketing Resume:
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From Basics
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 There
Digital are 11
Marketing comments
Certi cation
Marketer
2 How
years agotoWrite a Digital Marketing
Resume: From
Pooja Chhabda Basics to Advanced
/ Reply
Awesome Article..i just loved the way of explaining Digital Marketing Step by Step..Was searching for this kind
ofHow
Article..Thanks
to Become a Digital
Digital Vidya.
Marketing Expert?
marketing-expert/)
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2 years ago
Click to Start. 
Mohammed Jameeludeen / Reply
Mohammed Jameeludeen / Reply
super.. thank
Register foryou digital
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2 years ago *
alam riku / Reply
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tremendous article….. easy to understand… thank you…

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of-use/).
2 years ago
Nihal rai / Reply
Submit
Thank you so much your article is very help full basic and technical knowledge including in your article
Thanks lot Digitalvidya
marketing-quiz/?
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2 years ago
 Learn
Arun / Digital
Reply Marketing: An
Marketer
Nice….Thank you so much for your article..It is very helpful to digital marketing beginners.
Marketing Expert?
2 years ago
Y.V.Ashalatha / Reply
marketing-expert/)
its really best,best article about which i am looking for…thanks to digitalvidya….
Live Chat with us.

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1 year ago
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Rebecca Dumais / Reply
I would love to learn more about your certi cation course but why, oh why, don’t you put the cost on this
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page??? Transparency folks!!! Before I take your “live video demo class”, I would love to know if I will be able to
a ord your course – otherwise it is just a waste of my time. Thank you.
Phone *

Policy
1 year ago
Pradeep
of-use/). Chopra / Reply
Thanks Rebecca for sharing your input. The complete details of the program including fee is visible
Submit
at http://www.digitalvidya.com/digital-marketing/ (http://www.digitalvidya.com/digital-marketing/).
Moreover, the purpose of orientation session is not only about sharing the opportunity of the
program. It’s also intended to educate our participants about the opportunity of digital marketing for
their career & business growth through relevant examples and hands-on exercises.
marketing-quiz/?
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Hope this helps.
Marketer
1 year ago
Digital Vidya Editorial Team / Reply
@Pooja,From
Resume: Jameeludeen, Alam, Nihal, Arun and Y.V.Ashalatha: We’re glad to know that this comprehensive guide
Basics to Advanced
on learing digital marketing has helped you. Thanks for your kind words of appreciation, our intial objective is
met. We’d further like to help you groom you on leveraging digital marketing for your career and business
growth.
How to You can ado
Become that simply by registering for a FREE Live session: http://www.digitalvidya.com/dmo/
Digital
(http://www.digitalvidya.com/dmo/).
Marketing Expert?
Good luck!
marketing-expert/)
Live Chat with us.

Click to Start. 
1 year ago
R L Tailor / Reply
Marketing Webinar
The03rd
briefApr
guide
(Wed),on9:30
digital
AMmarketing
to has made me understand , not only its signi cance in today’s fast
changing era, , it
11:00 AMhas provided broad insights on its di erent platforms. thank you digital Vidya Editorial Team.
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Email *
Phone *
1 year ago
Tarun / Reply
Very Iinformative…..
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