Bus Plan

2.
6 MARKETING PLAN
 MARKETING STRATEGY
Locks N’ Lips provides a range of exciting new flavors, as well as good offers in terms of
quality, packaging and price. These are the marketing strategies that could be undertaken to
promote Locks N’ Lips on a large scale and make it a successful product. The inspiration behind
the brand is the millennium women who believe in expressing her many moods and desires
through a variety of colors she adorns. Locks N’ Lips focuses on expanding their presence,
developing a new product that suit the audiences liking and aims at providing value for money .
The brand strongly believes in their ethics, appreciates local resources and put them into good
use, which are the key ingredients to success.
 DEMOGRAPHICS
Specific segments that Locks N’ Lips will target the following:

 Skin Health Conscious
 Socially Conscious
 Teens
 Adult women
 UNIQUE SELLING PROPOSITION (USP)

There are various USP to this product, one of which would be the introduction of new
exciting flavors of lip and cheek tint. Together with an added value of being 100% natural and
organic. It would be great combination of 100% natural and organic flavors as well as
consumers’ satisfaction towards the value of the product.
Locks N’ Lips will offer good value in terms of pricing, quantity and quality of the product
while stimulating the consumers liking towards the different flavors. Skin and health conscious
consumers will also be satisfied with the product being 100% natural and organic.
Producers would like to prove that Locks N’ Lips could be used as a lip tint for every
occasion. Adjectives to describe Locks N’ Lips would be: fruity, affordable, committed, natural,
and cool.
 SALES STRATEGY AND POSITIONING

The Locks N’ Lips will be centrally located in Lopez National Comprehensive High School
and easily accessible for student customers. Lifestyle has a great impact in the marketing
strategy of any market. People differ in attitudes, interests and activities, which can affect the
goods and services they consume. At the moment consumers are more conscious about their
skin and their health as they prefer products that are natural and organic. Color cosmetics are
usually not considered good for the skin due to the chemicals. So there is an opportunity to
create value for the natural and organic cosmetics.
The product would be mainly distributed in sari-sari stores. Locks N’ Lips is not very
active on social media, so we’ll target the social media too. The product will be promoting across
social media platforms most specifically in Facebook.
 SWOT ANALYSIS
 Strengths
Providing a quality natural and organic lip tint, this heals chapped and dark lips.
Bringing an extension to beauty and a natural and organic lip cosmetic
necessity.
Providing high quality products, to keep the name of the brand intact and to
make an impact on the customers.
Provide safe skin product so gain their trust and make them feel beautiful.
 Weaknesses
Highly competitive market, there are too many brands like Ever Bilena,
Maybelline etc.
Threat of the competitors about copying the product.
Difficulty in creating a high adoption rate.
 Opportunities
Creating new flavors of lip tints to meet different requirements of the
customers.
Advancing the lip pot to a more better product that is natural and organic.
 Threats
Differences in flavor liking and preferences.
High promotional and development costs.
2.7 OPERATIONAL PLAN
 Plant Location
Locks N’ Lips will be located in the town proper of Lopez, Province of Quezon where we
can access to numbers of millennium customers. It is an ideal location where the cost of the
product is kept to minimum, with a large market share, the least risk and the maximum social
gain. It is the place of maximum net advantage or which gives lowest unit cost of production and
distribution.
 Plant Layout
The basic maintained theme of our store will be personified with the color pink . The
decor shall be light colored walls supported with murals related to cosmetics. Well ventilated
will accompany the ambience of the store.
Locks N’ Lips will launch in February 2020 and will also provide a website where
customers throughout the country can go to learn more about our locations, fashion related
articles and announcements of new flavors of lip tint.
 Market Requirement
The Locks N’ Lips will meet the needs of millennium women in terms of cosmetics
specifically lip tints who believe in expressing her many moods and desires through a variety of
colors she adorns. Locks N’ Lips could be used as a lip tint for in any occasion.

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Specific segments that Locks N’ Lips will target the following:

 UNIQUE SELLING PROPOSITION (USP)

 SALES STRATEGY AND POSITIONING

2.7 OPERATIONAL PLAN

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