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    Amazon Assignment

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    Xema
    Started as an online bookstore in 1994, Amazon expanded its product offerings and acquired technologies like 1-Click checkout. It launched a marketplace in 1999 that increased transaction volumes. Amazon introduced the Kindle e-reader and expanded into ebooks, audiobooks, and cloud computing services. It launched Prime membership which provided music, video and expedited shipping. Amazon became a technology conglomerate with products like Alexa, Echo devices, and Fire TV that supported its growth. Across eras, Amazon diversified its portfolio through experimentation and driving innovation to fuel its exponential growth.

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    Amazon Assignment

    Uploaded by

    Xema
    114 views2 pages
    Started as an online bookstore in 1994, Amazon expanded its product offerings and acquired technologies like 1-Click checkout. It launched a marketplace in 1999 that increased transaction volumes. Amazon introduced the Kindle e-reader and expanded into ebooks, audiobooks, and cloud computing services. It launched Prime membership which provided music, video and expedited shipping. Amazon became a technology conglomerate with products like Alexa, Echo devices, and Fire TV that supported its growth. Across eras, Amazon diversified its portfolio through experimentation and driving innovation to fuel its exponential growth.

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    Started as an online bookstore in 1994, Amazon expanded its product offerings and acquired technologies like 1-Click checkout. It launched a marketplace in 1999 that increased transaction volumes. Amazon introduced the Kindle e-reader and expanded into ebooks, audiobooks, and cloud computing services. It launched Prime membership which provided music, video and expedited shipping. Amazon became a technology conglomerate with products like Alexa, Echo devices, and Fire TV that supported its growth. Across eras, Amazon diversified its portfolio through experimentation and driving innovation to fuel its exponential growth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    114 views2 pages

    Amazon Assignment

    Uploaded by

    Xema
    Started as an online bookstore in 1994, Amazon expanded its product offerings and acquired technologies like 1-Click checkout. It launched a marketplace in 1999 that increased transaction volumes. Amazon introduced the Kindle e-reader and expanded into ebooks, audiobooks, and cloud computing services. It launched Prime membership which provided music, video and expedited shipping. Amazon became a technology conglomerate with products like Alexa, Echo devices, and Fire TV that supported its growth. Across eras, Amazon diversified its portfolio through experimentation and driving innovation to fuel its exponential growth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Started as an online book store in 1994, Amazon expanded its portfolio of commodities- from

    books to toys, electronics, household appliances, et al- in the dot com boom era. It also acquired

    “1-Click” patent, a technology that prompts the users to purchase more and allows the company

    to collect their data, for the checkout system. The 20th century concluded with the launch of

    marketplace model which allowed third-party sellers to hunt for used merchandise and this move

    resulted in a huge increase in the volume of transactions on the site. Even though Amazon didn’t

    maintain a continuous line of success after the dot com burst, it successfully ventured into retail-

    fashion, unveiled Kindle which put the booklovers at convenience with electronic handheld

    device and plethora of e-books, e-magazines to explore from the kindle store, acquired Audible

    to enter into audiobooks market. The introduction of Kindle fueled the growth of its ecommerce

    platform (e-books) and increased the overall user-base with Goodreads integration. The biggest

    spun-off was the launch of Amazon Web Services (AWS), a pay-for-what-you-use service for

    servers and data centers. It was followed by Amazon’s S3 storage which significantly increased

    the power of computing for the startups who relied on such utility computing methods for a high

    bandwidth and to serve a vast audience.

    Amazon continued its growth streak with the launch of Prime membership and the bouquet of

    services (Music, Video, expedite shipping) it offered with the membership. It has set to become

    a technology conglomerate with the introduction of voice-powered AI-assistant (Alexa) which is

    integrated with all the subsidiary apps, Echo home powered by Alexa for smart home systems,

    Fire TV stick for home entertainment, robots to optimize the warehouse operations. Alexa-

    powered devices such as Echo and Fire TV stick indirectly contributed to its growth of Prime

    membership subscription with more users subscribing to music and video services.

    References: Wikipedia, Wired, CNN, Bloomberg, Forbes


    Across the eras, Amazon consistently diversified its portfolio across various commodities and

    sectors. It moved fast throughout, till date, and didn’t deter to innovate after multiple failed

    experiments. Amazon succeeded because of its high-risk appetite since its inception, constant

    experimentation and vertical expansion of its product portfolio. It believes in “Think Big” ideology

    and strives to deliver the products of the highest standards, resulting in the exponential growth.

    Amazon has always been a consumer-centric and data-driven company and this approach is

    imperative to its continued growth. Principles such as understanding the consumer and working

    backwards towards the new product development, giving ownership to the employees and

    innovating from the top are core to the company’s continued growth.

    References: Wikipedia, Wired, CNN, Bloomberg, Forbes

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