INDUSTRY IMMERSION PROJECT

at

ROOTS INDUSTRIES INDIA LIMITED.

by

DEEPTHA.K

18MBA043

Under the guidance of

Ms. DEEPA MANICKAM. M,

A PROJECT REPORT

submitted

In partial fulfilment of the requirements

for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

Kumaraguru College of Technology

(An autonomous institution affiliated to Anna University, Chennai)

Coimbatore - 641 049

rd th
03 December 2018 - 07 December 2018
December 2018
 BONAFIDE CERTIFICATE

This to certify that this INTERNSHIP at “ROOTS INDUSTRIES INDIA LIMITED” is the
bonafide work of Ms. DEEPTHA.K, who carried out the project under my supervision.
Certified further, that to the best of my knowledge the work reported herein does not form part
of any other project report or dissertation on the basis of which a degree or award was conferred
on an earlier occasion on this or any other candidate.

Faculty guide Director

Ms. Deepa Manickam Dr.Vijila Kennedy

Assistant Professor-KCTBS

Softcopy Submitted for the Project Viva-Voce examination held on

Internal Examiner I Internal Examiner II

(Signature with date) (Signature with date)

 DECLARATION

I, hereby declare that this internship at “Roots Industries India Limited” was undertaken for
academic purpose submitted to KCT Business School, affiliated to Anna University in partial
fulfillment of requirement for the award of degree of Master of Business Administration. The project
report is the record of the original work done under the guidance of Ms. Deepa Manickam, KCT.BS
during the academic year 2018.I also declare hereby, that the information given in this report is
correct to the best of my knowledge and behalf.

Place: Coimbatore DEEPTHA.K

Date: (18MBA043)
 ACKNOWLEDGEMENT

I express my sincere and heart-felt gratitude to our Late Arutchelvar

Dr.N.Mahalingam and the Management of Kumaraguru College of Technology Business
School, for their direction.

I record my indebtedness with happiness to our Director, Dr. Vijila Kennedy for the
guidance and sustained encouragement for the successful completion of this project.

I wish to express my deep sense of gratitude to my Project Guide Ms. Deepa

Manickam, Assistant Professor, KCT-Business School, for his guidance and moral support
throughout the project duration from its inception to completion and for making the project a
success.

I thank Mr. Sampath Kumar, HR- Training and Development, Roots Industries
India Limited, for his valuable guidance and motivation to complete the internship
successfully.

I also extend my gratitude to all the faculty members and my beloved parents for their
moral support in helping me for successful completion of this project.
 TABLE OF CONTENTS

CHAPTER CONTENT PAGE NO

1 Introduction

2 Company

2.1 Company Profile 2

2.2 History 2

2.3 Objective 3

2.4 Vision 3

2.5 CSR Policy 3

2.6 Group Companies & their Products 5

3 Functional Departments 6

3.1 Operations (Production) 7

3.1.1. Introduction 7

3.1.2. Press Shop 7

3.1.2.1. Machine Type 7

 3.1.2.2. Raw Materials 7

3.1.2.3. Types of Parts 7

3.1.3. Powder Coating Unit 8

3.1.3.1. Process 8

3.1.4. Assembly Unit 10

3.1.4.1. Process 10

3.1.5. Dispatch 11

3.2 Marketing 12

3.2.1. Introduction 12

3.2.2. Sales 12

3.2.3. Trading 13

3.2.4. Pricing Policies 13

3.2.5. Competitors 13

3.3 Human Resource 14

3.3.1. Introduction 14
 3.3.2. Recruitment 14

3.3.3. Selection 14

3.3.4. Acts 14

3.3.5. Leave Form 14

3.3.6. General Rules 15

3.3.7. Welfare Benefits 15

3.3.8. Performance Appraisal 15

3.4 Information Technology 17

3.4.1. Introduction 17

3.4.2. Software’s Used 17

3.5 Finance 18

3.5.1. Introduction 18

3.5.2 Functions 18

4 Conclusion 19
 CHAPTER-I

INTRODUCTION

1.1. INTRODUCTION:

This report is a description of my 6 days “Industrial Immersion Program”

Internship carried out as compulsory component of the MBA Programme. The internship
was carried out at “Roots Industries India Limited” – Horn division: Kathirnaickenpalayam

for the period 03rd December 2018-07th December 2018.

The main aim of the internship is to understand the functional activities of

organization (i.e.) to know about the functions of each department, Roles and
responsibilities of Managers and the line heads of each department. In the following chapter
a description of the organization and the activities is given.
 CHAPTER-II
COMPANY

2.1. COMPANY PROFILE:

Roots Industries India Ltd. could be a leading manufacturer of horns in India and
also the fifth largest Horn producing Company within the world. Headquartered in
Coimbatore - India, Roots has been a dominant player within the manufacture of Horns and
alternative merchandise like Castings and Industrial improvement Machines. Since its
institution in 1970, Roots encompasses a vision and commitment to provide and deliver
quality merchandise adhering to International Standards.

With an intense creative base and sense of duty regarding Quality, Roots Industries
India limited has possessed a key position in every global and household advertise as
providers to driving OEMs and reseller's exchange. Like stock, Roots has vanguard over
contenders on solid quality framework base. Presently, RIL is that the underlying Indian
Company and introductory horn delivering organization inside the world to initiate ISO/TS
16949 affirmation bolstered viable usage of QS 9000 and VDA half-dozen.1 framework
request prior. RIL has gone into specialized joint effort with Henry Martyn Robert old ace,
SA to any improve the specialized capacity. Roots' vision is to end up plainly a first
organization delivering chief item, exceeding expectations in human connection.

Roots Industries India Ltd as ISO9001:2000 firm and furthermore the parent
organization make electrical horns by and by holding hour of the Indian Market Share. They
are providers to car producers like Hindustan Motors, Premier autos, Telco, Bajaj, Mahindra
and Mahindra, Maruti Suzuki, Hyundai, Hero Honda and so on. Their fare advertise covers
higher than forty nations, that grasp u. s., Japan, Germany, Holland, such a great amount of
an Near East, inhabitant nations and South Africa, right now the Roots has extended and
focusing on modern change machines.
2.2 HISTORY:

An obsessive hobby went into the creating of this successful businessman

Mr.K.Ramasamy, decision maker and Chairman, Roots cluster of firms. Born in an
agricultural family, he had a good interest in repairing cars. This junction rectifier to his
obtaining the degree in Automobile Engineering from Lincoln Technical Institute, USA
1969 and developing a singular Radiator fluid Recovery System that is these days
common place instrumentality in most vehicles factory-made by the advanced countries.

2.3 OBJECTIVE:

Initiate and implement long-term growth strategies that are focused on holistic
development of products, services and organizational goals Ensure all strategic initiatives
reflect positively on all stakeholders involved Identify key sectors for new growth initiatives.

2.4 VISION:

Make a clear difference as a responsible corporate entity that is committed to

technological, social, ethical and environmental betterment. This is achieved through

• Sustaining a lead position as a trusted solutions provider to customers.

• Adding value in every way, from technology to quality to customer relations.

• Creating a free spirited, intellectually challenging work culture within

the organization.

• Ensuring individual social responsibility plays a collective role in building

impactful corporate social responsibility.
2.5 CSR POLICY:

Company focuses on Environment combined with Cleanliness, Health & Hygiene

and Education covering financial assistance to all levels, particularly including the
provisions of infrastructure & amenities for promoting education among the youth of the
nation.

a. Environment Includes:
➢
Protection of Environment, Flora & Fauna
➢
Prevention of pollution
➢
Creating awareness on Environmental protection
➢
Cleanliness in public places.

b. Education includes:

➢
Education to all
➢
Providing the basic amenities o the rural schools
➢
Sponsoring the poor & brilliant students for their education

c. Health care includes:

➢
Promoting Health Care
➢
Sanitation

d. Welfare benefit to Senior Citizens:

➢ Setting up of old age homes, day care centre’s and such other
facilities for senior citizens.
2.6 GROUP COMPANIES AND THEIR PRODUCTS:

Group companies Products

Roots Industries India Ltd., Electric Horns

Roots Auto Products Private Ltd. Air Horns, Switches and Controllers

Roots Multiclean Ltd. Roots Multiclean Ltd.,

Roots Cast Private Ltd., Aluminium and Zinc Pressure Die Cast

Roots Precision Products Private Ltd., Dies, Tools, Jigs and Fixtures

Roots Metrology Laboratory Instrument Calibration, Quality System,

Consultancy.

Roots Polycraft Plastic Components

RK Nature Cure Home Nature Cure Therapy, Yoga and Massages.

Satchidananda Jothi Nikethan International School

Roots Industries Malaysia Ltd., Sdn. Bhd Electric Horns

 CHAPTER-III

FUNCTIONAL DEPARTMENTS

3.1 OPERATIONS (PRODUCTION)

3.1.1. Introduction:

The “Horns” are produced for two wheelers and four wheelers, decibel ranges
from 105 to 118 as per the government norms. The horns produced are basically
differentiated into “High Tone” and “Low tone” varies into voltages like 6V, 12V, 24V,
26V, etc. Three shifts are running here, to meet the demand prevailing in a market.

3.1.2. Press Shop:

The maximum parts of horns are produced in Press shop itself and remaining
parts are purchased from outsiders. Employees are provided with safety equipment’s like
Shoes, goggles, gloves, etc.

3.1.2.1 Machine Type:

➢ Power press machine

➢ Feeder press machine

➢ Hydraulic press machine

➢ Pneumatic machine, etc.

3.1.2.2 Raw Materials:

➢
Aluminum zinc galvanized steel

➢
Rolled carbon steel

➢
Spring steel

➢
Stainless steel, etc.

3.1.2.3 Types of Parts:

➢
Tone disc

➢
Grill

➢
Keeper ring

➢
Horn cover, etc.

3.1.3 Powder Coating Unit:

Mostly raw materials are Powder coated, if customer specifies plating means
raw material given to outsiders as Job work. The powder coating is done to protect
from rust and to extend its life time.
3.1.3.1 Process:

Component storage in store

If it is with rust - Derusting

If it is 100% free from rust – water rinsing

Component Loading

Degreasing

Water Rinsing – 1

Zinc Phosphate
 Water Rinsing – 2

Passivation

IR Bulb Curing

Cleaning /Pre-treatment inspection

Powder Coating

SCR Cleaning

Oven Curing

Component Inspection
 Component Unloading

Component Storage

3.1.4 Assembly Unit:

The assembly unit is the last stage where Horns parts (nearly 40 Items) are
assembled to form Low tone and high tone Horns.

3.1.4.1 Process:

From press shop it will move to other process below:

Turning Screw

Thermal base tightening

Diaphragm assembly tightening & height measuring

Gasket selection & air gap measuring

Horn side screw tightening

 Horn Pre tuning and mounting bracket assembly

Horn tuning and testing

Quality assurance

Packaging

3.1.5 Dispatch:

Once packing gets over goods are ready for dispatch to various customers in
domestic as well as export to foreign countries.

3.2 MARKETING

3.2.1. Introduction:

Marketing is the process which creates customer interest to buy a product. Here
marketing department plays a major role than other departments, because this department
mainly focus on contracts with OEM (Original Equipment Manufacturers) and replacement
market, to meet the customer demand. Generally the Roots are known for “QUALITY”.
Advertisement also done in Magazines like Motor India, Auto care Professional, etc. Van
campaigns are done to create knowledge about their products. Company is participating in
“AUTO EXPO” conduced in Delhi every 2 years (Next in the year 2019). Marketing
Research is done on daily basis to give great upgraded products for their customers. As
results of this Electronic Horns and backup alarms production are started.
3.2.2 Sales:

Generally sales are classified into two types here:

Original Equipment Manufacturer

(OEM) – Domestic and Export
ROOTS INDUSTRIES INDIA LIMITED

Replacement Market -Domestic

a) Original Equipment Manufacturer:

The Products sold to OEM are on contract basis. The main customer is
Ford, Toyota, Nissan, etc.

b) Replacement Market :

The replacement market is also known as “After sale market”. The

Company has authorized distributors all over India through them products are sold to
ultimate consumer.

Roots
Industries Distributor Dealer Retailer End user
India Limited

Marketing Department Pre planned for sales, to be done for next 1 year. Based
on the customer demand production targets are achieved on day to day basis.
3.2.3 Trading:

Trading also done by purchasing products from various manufacturers and sold to
the customer on their Brand name. To maintain the company’s brand name, quality checks
are done in regular basis on these products.

3.2.4 Pricing policies:

Company is well established and trusted, in India and overseas. There is no need for
the company to advertise about attractive prices to make people to come and buy their
products, it is not necessary because it is already known for its quality it creates more
customers, irrespective of its price.

3.2.5 Competitors:

Close competitors in Horns are Hella and Minda.

3.3 HUMAN RESOURCE

3.3.1. Introduction:

Human Resource department take care of workers and employees of an

organization. The welfare and safety during working hours and long term benefits are
mainly provided to them by HRD. This department ensures that interest towards work of
an employee’s/workers are motivated to the next level (i. e) not kept ideal.

3.3.2. Recruitment:

Recruitment plays an important role in an organization .Because this process is

done to fill employees if a Job need arises. This process ensures that Jobs to be filled in right
time; to sustain and to continue business in a long run. Recruitment are done through
manpower consultants, job portals like Naukri, etc.
3.3.3. Selection:

Selection is based on

➢ Age
➢ Communication Skills
➢ Leadership Skills
➢ Formal Education
➢ Technical Education
➢ Practical/Previous Experience, etc.

3.3.4. Acts:

➢ Company is following the acts like

➢ Payments of wages act 1936.
➢ Maternity benefit act 1961.
➢ Payment of gratuity act 1972.
➢ Minimum wages act 1948
➢ Factories act 1948.
3.3.5. Leave form:

➢ Proper information with letter

➢ In case of Emergency, Information must be given through phone

3.3.6. GENERAL RULES:

➢ Smoke free factory

➢ Cleanliness is must
➢ Proper dress code
➢ Employees- uniform
➢ Students Intern – Formals
3.3.7. WELFARE BENEFITS:

➢ Higher studies permission

➢ Employee approaches advance amount for their children education
➢ Achievement Award
➢ LTA-Leave Travel Allowance yearly once
➢ Medical expense yearly once at the end of April
➢ Attendance allowance – Gift Vouchers and certificate
➢ Transport facilities – bus for women
➢ Bank loan are given and deducted from salary
➢ Lunch for employees in afternoon
➢ Extra pay for working time
➢ Uniform, stitching charges, safety shoes are provided

3.3.8. PERFORMANCE APPRAISAL

In order to take performance to the next level job trainings are given, that make
them to learn new techniques in a particular job. Performance appraisal is done in order to
know employees level of performance/ Interest in their job. It also helps HR department to
arrange new training programs to improve employees those who lack in level of work
performed. Generally Performance Appraisal is done to all levels of employees (Executives,
Staff, Workers, Trainees and Apprentices).
The appraiser will evaluate the employees on basis of:
➢ Job knowledge
➢ Timelines and quality of work
➢ Utilization of resources and reduction of waste
➢ Housekeeping of workplace
➢ Team work
➢ Ability to handle special tools
➢ Accuracy level and perfection
➢ Awareness on quality
 3.4 INFORMATION TECHNOLOGY

3.4.1. INTRODUCTION

This department plays an important role to integrate various units with the help
of computers to make the work simple and help to complete it quickly. This department ensures
to adapt latest technology that is coming in the field of information technology.

3.4.2. SOFTWARE USED

➢ ADRENALIN – used for attendance and salary maintenance.
➢ SAP- Systems, Application and Products in data processing.
➢ It is a ERP based software.
SAP MASTER DATA:
➢ Material master
➢ Bill of Material
➢ Work Centers
➢ Routings
➢ Vendor master / Customer Master
➢ Inspection Master
➢ Source List
➢ Info record (Material-Vendor combination)
➢ Price master (Material –Customer combination)
 3.5 FINANCE

3.5.1. INTRODUCTION
This department makes other department to function by allocating funds.

3.5.2 FUNCTIONS:
The various financial activities carried on by finance manager are:

➢
To prepare payment details for repayment of interest dues for the loans borrowed
from different banks.
➢
To provide required details to the concurrent auditor appointed by the bankers. When
the company goes in for restructuring of loans, the finance manager has to prepare the
statement showing unpaid interest dues and the principal amount.
➢
It is the role of the finance manager to prepare product wise sales forecast for every
month.
➢
The finance manager has the duty to prepare to types of statement every month,

• Actual Revenue and Expense Statement

• Estimated Budget – Budget for the subsequent month

➢
Preparing fund flow statement
➢
Preparing stock statement.
➢
Responsible for planning, organizing, evaluating & controlling the operations of
financial and accounting departments.
 CHAPTER-IV
4. CONCLUSION

This “Industrial Immersion Program” 6 days Internship helped me gain knowledge and
understand about the functional activities of organization (i.e.) to know about the functions of
each department, Roles and responsibilities of Managers and the line heads of each department. I
also learned business motive is not only to make profit but also to do CSR activity,that is to do
something good for our society.