Branches Sales and Marketing Meeting: "Putting People at The Centre"
Branches Sales and Marketing Meeting: "Putting People at The Centre"
“Forthcoming future”
at the centre”
3/2014
2
EDITORIAL
FOCUS ON PEOPLE
SALES
Since September, Paolo Martinelli is the new Sales
Manager Italy for Brevini Fluid Power
The “Italy Project”
is getting on
“If letter “I” which stands for internationalisation Network. Brevini Fluid Power Distribution has times and will be key for success in the future”.
is important for the future growth of Brevini Fluid its headquarters in Monza. It started in 2013 In Italy and in the world, Brevini Fluid Power
Power, there is another letter “I” which stands for offering a better service to customers who need aims at consolidating or creating branches in
Italy, the national market, which must be watched small quantities of products and fast deliveries. major markets to guarantee a worldwide presence.
closely to get a balanced growth”. With this customer-oriented perspective, Brevini Functional facilities with own technical office,
Fluid Power Distribution has enough stock and a warehouse where to make modifications and
a smooth flowing facility making it extremely assemble products in order to provide the best
efficient. possible service to customers. “We are heading
SAMHydraulik Lombardia with headquarters in towards this direction because we are convinced
Bergamo, plays a major role in supplying axial that the future of businesses that are truly able to
and orbital SAMHydraulik products and Brevini stay in the market will be inextricably linked with
Hydraulics proportional distributors. The Branch is the quality of the service- concluded Cattani.
able to make product transformations, assemblies
and testing, offering a top quality service to all
customers.
Brevini Fluid Power Veneto just inaugurated its Below some benefits that Brevini
new branch in Padua. It is a fast growing business Fluid Power intends to offer
The observation was made by Fabrizio Cattani as
operating in the Triveneto area capable of offering through its own branches:
Sales Manager of Brevini Fluid Power, with an
customers not only fluid power products, but also
idea to follow in order to foster and continue to
mechatronic packages and systems.
foster the “Italy Project”. “Yes it is true, we are
given a new boost to our presence in the Italian Brevini Centro Sud has its offices in Rome. This
to
thanks
market and we do it in many ways with clear goals Brevini Branch can supply
in mind” added Cattani. “The Italian market is very products throughout the
i v e r y t imes
important for Brevini Fluid Power and in 2014 we entire South Central Italian
r e du ced del ouses
expect to represent 30% of our global turnover”. region.
local wareh is ation
s t o m
edy cu n customers’
Paolo Martinelli was appointed the new Sales Paolo Martinelli will also
n d s p e
easy a ucts based o
Manager for Italy as of the first of September, as coordinate the business activities
of prod
Claudio Vaccari leaves the Brevini group. of specialist sellers for the product
lines Aron, Hydrapp, BH and SAM,
needs
This is a major decision based on the knowledge
of competences and management style, proven as well as several Agents.
c a l a s s istance
echni
even on the latest role assigned to Paolo Martinelli, “The completion and expansion of it mely t c u s t o mers
as Branch Manager of Brevini Fluid Power the Branch Network is a fundamental
close t o
f o r c e
Distribution, since July 2013. Paolo Martinelli
is 46 years old and has been with Brevini since
factor for Brevini Fluid Power’s
sales
sales strategy” - commented Fabrizio
2002. In the past, he worked for major companies Cattani. Response time and flexibility
in the fluid power sector. Paolo Martinelli will be are two major factors of the market that
the Group Sales Manager of the Italian Branch we are dealing with in these difficult
5
HUMAN RESOURCES
Growing is possible:
The response of Brevini Fluid Power
Two full days on the 3rd and 4th of December to set off new development plans
The date has been set and expectations decisions, projects and targets that of the adopted operating solutions. and operations (Mirko Campaldi) with
are high. An intense day of work will be the common subject of work The first day of the talk show will new solutions aimed at improving
dedicated to discussing future for the entire Brevini Fluid Power. The conclude with the open conversation punctuality in delivery times. The plan
strategies of Brevini Fluid Power has preliminary plan fine-tuned by the “Growing is possible” that based on includes four dedicated workgroups
been set for the 3rd and 4th of December Managing Director of Brevini Fluid the solid and successful experience, that will be used to gather the first
at the Meeting Centre in Via Balla in Power, Vito Bonafede in agreement good management practices in the reactions on what will become the
Reggio Emilia. “These are strategies with the Board of Directors, sets out branches and in applications, the work agenda for 2015.The first day of
based on the willingness to pursue precise steps and marks the times contributions of Renato Brevini, Vito the meeting will be concluded “Italian-
growth goals which can be achieved for a “double work session” which Bonafede, Giuliano Spaggiari (new style” with an event at the restaurant
if we learn how to work together and is expected to be quite intense. The managing director of Brevini Power “La Perla” a few kilometres away from
strengthen synergies within the Brevini works will be set off with introductory Transmission) and the Firm Studio the branch of Via Balla, with speciality
analysis by Renato Brevini, President Base of Modena will be possible. The foods from Reggio Emilia. On the 4th
Group”. A presentation - invitation, is
of Brevini Fluid Power and Managing final plan is being defined and there are of December (Thursday) the works of
that of President Renato Brevini who
Director, Vito Bonafede. other figures that can contribute to the the meeting will resume with sessions
sums up the goals of the Sales and
meeting. Economist journalist, Stefano dedicated to the marketing plans, to the
Marketing Meeting 2014 which will The common thread of the meeting
Catellani, will be the host. The Sales support that will be given to sales even
bring together Italian branches, as is growth: “Growing is possible” The
Manager, Fabrizio Cattani, will analyse
well as European branches and those response of Brevini Fluid Power”. thanks to the activities of the network
the trend of sales in the context of
from Asia and America, to discuss the The reports and history case videos business Brevini Network and to
future plans and the business plan up
work agenda for next year. Priorities, will provide an in-depth description products. Later on the same morning,
to 2016. Later, there will be discussion
the products of BPE Electronics, VPS
on more technical issues associated
and Ot Oil Technology and partner Lotti
with innovation on the product range
Hydraulic Cylinders for 2015 will be
with a word by Maurizio Brevini who
presented, along with the axial line,
will open new scenarios based on the
new information system (ERP) which orbital line, valve, control panel and
will be made operative by Brevini Fluid proportional valve lines, supported
Power over the next months. The by video cards.
3-4 DECEMBER
TECHNICAL
New components for pumps and
motors have been fine-tuned
SH11C:
new X ray features
The challenge that Brevini Fluid remarks from specific applications,
Power has decided to face by inve- situations have been analysed, inclu-
sting in developing new solutions ding CFD studies and calculations
for the axial product range SH11C is that have revealed a structural limit
quite ambitious. provide the market of the SH11C system used as pump,
pumps and high power density long linked with the configuration of the
lasting fixed-displacement motors passage areas of the fluid between
and operation reliability, in addition
the lid, cylinder block and distributor
to being able to operate continuously
which is critical in the transient (A)
up to 420 bar.
inversion phases between high and
The goals have been fully accompli-
low pressure and vice versa. (B)
shed. The previous version H1C75
had 5 kW/kg while the new version The study has also allowed us to
SH11C 75 reached 10.5kW/kg ascertain that by using a single
(+106%). It is just an example to distributor for motor-pumps, similar
give a parameter for displacement to H1C, there is a non-optimal opera-
75cc. Brevini Fluid Power has in- tion due to the instant pressure peaks
vested on major resources with firm generated in the transients. Brevini
(A) Distributors
New left and right pump dedicated
belief in order to launch the 8 new Fluid Power has opted to apply new
distributors have been defined making
displacements, now available in components for use only on SH11C a niche of specific compensation. The
the market as: SH11C 55-63-75- PUMPS, in particular distributors cam pin was taken back to the centre
90-108-125-160-180 cc. Moreo- and lids. The solution applied to the with stamping of the displacement.
ver there are 2 other displacement range SH11C operated by a pump, (Below an example for distributor
versions 20-30cc coming soon. 108 cc - right)
allows for the control of the transients
The products are expected to be
between high and low pressure with
launched in 2015. The new products
patterns directly proportional to the
are now described in detail in two
separate technical catalogues: one
direction of rotation and with wider (B) Covers
for the pumps and one for motors passage areas with respect to what
which can be downloaded from the was originally planned; basically,
website www.brevinifluidpower. an optimal solution with dedicated
com. The new range SH11C was components. Today, the product is
widely tested in R&D and the bench considered highly performing and
results are consistent with those of competitive mainly thanks to the
major competitors. Considering the new components used. Double drill bit (except for version 108) and right and left stamping.
8
“This definition would be enough to reaffirm that operating and functional re-structuring process be used for tests lasting 24 hours a day divided by
in a fast changing market, the ability to innovate is took eighteen months, but the results are already low and high power, 82 kW and 250 kW, respectively.
destined to be more and more important everyday”- evident and are very positive”. The other six were divided by power and type of
added Maurizio Brevini - Vice President of Brevini product even if they can be re-converted in any
Alessandro Sassi is the R&D Manager of Brevini
Fluid Power and leads the Executive Board Technical type of test if necessary according to a functional
Fluid Power and outlines the advantages of
The research and development sector (R&D) in diagram”.
the new organisation: “The new research and
Brevini Fluid Power will play a major role and is an
development facility is equipped with six additional Systems chamber (350 kW) where the axial motor
investment fully in line with our business strategy”.
sound proof chambers in addition to two already lines, proportional and traditional distributors will
The work programme set off in 2013 led to the
installed chambers in via Denti, giving us an total be made in addition to the systems.
creation of the Research and Development Plant in
sound-proof area of nearly 350 square meters.
via Denti 3 Reggio Emilia and is based on this line Closed chamber circuits (180 kW) where all the
All cabins will be equipped with control and
of development involving a significant investment. production pumps will be made (from 6cc up to
remote acquisition systems manageable from the
An investment is not a cost. It is a decision to stay 226cc)
outside in order to guarantee utmost safety, even
in line with innovation. A decision which translates
with high power testing. The traditional machine Mid power chamber (105 kW) prepared for the
into concrete facts and improvement that customers
division was kept as it guarantees flexibility and development of the entire orbital unit, including
of Brevini Fluid Power can see everyday.
quickness in the realisation of equipment of the distributors and solenoid valves
“We have created just a team of eight people R&D. The construction of a metrological station
Low power chamber (25 kW) for the
dedicated to research and development who work has been scheduled to test the size and control
characterisation of gear pumps and electric motors
in two facilities which will be unified progressively the maintenance of metrological chains of various
for control units.
in a years time.” - explains Maurizio Brevini. In the measurement instruments. Moreover, the simulation
past, the research and development area was divided capacity has been boosted in order to reduce Central chamber with dedicated benches used
between former Aron in via Natta, SAM Hydraulik dispersion of tests and increase experimental test to test and prepare prototypes of mini hydraulic
in Via Denti and Hydr App in Via Moscova 6. The productivity and sensibility. Two of the cabins will stations.
9
Advantages
The plan to unify the all research and development
roles strives to draw concrete and growing
advantages over time thanks to a greater sharing
of knowledge gained in the various experimental
divisions. In fact, the level of efficiency and value
has increased thanks to the creation of an actual
team with increasing points of view thanks to
a daily dialogue, hence increasing the time to
find the fastest possible solution. Moreover, the
new organisation has consistently improved the
availability of instruments and hence the potential
of the division, primarily overlapping roles in the
various companies.
The creation of the new team guarantees Brevini
Fluid Power a vision of the system resulting in
a considerable advantage with respect to single
component companies that only offer a single part
of a system. In fact, Brevini Fluid Power is heading
towards this direction by becoming a market leader,
making its systems the strength for the company”.
The team consists of: Felice Fornaciari, Stefano
Corradi, Brizio Epifani, Roberto Minozzi, Alessandro
Sassi, Luca Zanichelli, Federica Franzoni and
Alessandro Giliberti.
“The use of new technologies, like the numeric
simulation allows us to assess sustainable costs,
even solutions that would otherwise be difficult to
bring to completion.
The unification brings together the R&TD divisions
of production brands of the Group under one “roof”
whose primary goal is investing on all product lines
and obviously boost the availability of equipment and
qualified persons for testing, resulting in an increase
of efficiency and effectiveness of the division and
the quality of the end product”.- added Maurizio
Brevini We intend to continue heading towards this
direction by making considerable investments in
R&D to improve the product range”.
10
APPLICATIONS FAIRS
Brevini and Ormet with Jekko Apex: positive the progress and improvement
of machines and equipment for
results for the
in the Transformers movie Brevini team
the agricultural sector. Plenty
of room was given to integrated
components thanks to the synergy
between mechanics, hydraulics
and electronics that play a decisive
role in innovation of products in
terms of reliability, performance,
energy savings, respect for the
The RAI Convention Center of environment and safety. Date from
Amsteram hosted the 2014 edition 12 to 16 November Bologna Fiere.
of Apex at the end of June. Three
Brevini Fluid Power and Brevini
days for the Brevini Fluid Power
Network will be at Pavilion 18 stand
team in ten meetings at the stand A41.
where the entire range of products
Brevini Group has supplied complete beams for industrial maintenance,
offered by the group for the sector
winches and transmission units for agriculture and large quantities of
Jekko “Mini Cranes” used in the
was displayed. There were about Bauma China 2014
materials for transportation where
fifty thousand visitors, one hundred
Transformers 4 movie. It is a made the space available is confined. The with the “Dragon”
for each exhibitor, so many were
in Italy success. A showcase that hydraulic winches of the series WHL stand
the opportunities to get to know
unites Ormet of Colel Umberto in the 015 of Brevini Power Transmission customers directly. All of Brevini
province of Treviso, engaged in the
on the mini cranes Jekko SPD 360 Fluid Power product lines were of
lifting and handling sector for over 40
in the lifting system, as well as the great interest thanks to a complete
years, Brevini Power Transmission
motorwheels of the series CTM range and high quality solutions.
and Brevini Fluid Power of Reggio
of Brevini Fluid Power are used
Emilia. In fact, the two companies
to lift loading belts that move the Ready for EIMA 2014 The last fair scheduled for 2014
supply winches to Ormet for
product range Jekko. “The range will be Bauma China in Shanghai
many years and recently even
of components is vast thanks to from 25-28 of November. With
wheel gearmotors. A consolidated
the possible synergies with our 2,718 exhibitors from 38 countries
partnership making Brevini Power
and about 180,000 professional
Transmission a global supplier of group and is able to meet the most
visitors from 141 countries, once
winches for the many applications of innovative demands”. - concludes
again breaking a new record in
Ormet. “A relationship that is been Stefano Brevini Seeing them work “Production of components is a 2014. This international industrial
consolidating progressively thanks in the movie “Transformers 4: Age key factor in innovation for the event is not just convincing for its
to our ability to create synergies of Extinction” with great success in agricultural mechanic sector and great turnout, but also because of
on complex and innovative projects movie theatres worldwide is certainly the presence of Brevini Group will the quality of the exhibitors and
making customisable solutions” - a reason to be proud”. “We are often be more evident in the context of visitors who are just as impressive.
explains Stefano Brevini of Brevini Eima Componenti, specialised All major international operators
protagonists of great events, we were
Power Transmission. The product line fair dedicated to components, exhibit their machinery and
at sea in the Island of Giglio involved
Jekko deals with planning activities an original character of the fair products in the Bauma China Fair.
in the operation to straighten the
of special machines on order. The of Bologna that makes it a big 93% of visitors have decisional
Costa Concordia, we are now part
decision to use mini cranes Jekko even for “business to business”. powers and are seeking specific
SPD 360 for several action scenes of this spectacular movie that relies
Manufacturers from around new solutions: CEOs, managers,
have made Ormet machines visible on market winning applications; the world display an unlimited investors and buyers from around
outside the circuit of most frequent constructors choose Brevini because variety of products, including the world and mainly from major
applications such as: construction, is a quality guarantee”.- added spare parts and accessories, all growing Asian markets. The Brevini
glass-facade applications, lifting of Maurizio Brevini, Vice President of of which constitute a technology Group will be present with a large
construction materials, panels and Brevini Fluid Power. core of mechanization and define stand in Pavilion No. 5 Stand 250.
11
The facility PVD was dedicated to Werther Campaldi twenty years after his passing
2014
GROWING
IS
POSSIBLE