(PGDM) : Dewan V.S Institute of Marketing Management
(PGDM) : Dewan V.S Institute of Marketing Management
(PGDM) : Dewan V.S Institute of Marketing Management
2. Can you think of your self as a brand? What do you do to brand yourself?
5. For a certain categories of two brand product, evaluate the positioning of each
brand.
6. What are your favorite brand characters? How they contribute to brand equity?
7. What do you understand by slogan of a brand product? Discuss any bad slogan
a. Brand awareness
b. Brand Recognition
9. Scan every brand achieve resonance with its customers? Why & why not?
10. How do consumers make decisions , weather r not to buy the products.
Fill the Blanks in following statements
8. Positive customer base equity is said when customer reacts more -------------to a
brand.
8. If the sale of the brand product is increasing day by day, its indicates the
2. You are the Marketing manager of the company. How would or by which
decision making?
Short Questions
1. Describe the interrelationship between the consumer behaviour and marketing
concept.
2. What do you understand with Primary data & Secondary data? What are the
3. Give five print advertisement that you be live are targeted at a particular
a. Consumer Satisfaction
b. Consumer Value.
behaviour.
country.
6. In typical market, there are many segments with different set of wants,
10. Secondary formal group are in regular contact with each other.
15. People shops at places wich have appealing to their social class.