Fs Format Content Guide
Fs Format Content Guide
Fs Format Content Guide
Preliminary Section
a. Title Page Legal Requirements (pre-operation and operating period)
b. Approval Sheet Manpower Requirement (with compensation scheme)
c. Acknowledgment Machineries and Equipment
d. Table of Contents Raw Materials
e. List of Tables Utilities
f. List of Figures Waste and Waste Disposal Methods
Executive Summary
(Present rich support on each aspect to show that the business is feasible.)
Project Proponents
Name of the proponent-researchers
Proposed Name of the Business
Name of the business and brief description of the name as to how it was chosen or how it was
derived.
Type of Business Organization
State whether the business is a sole proprietorship, partnership or corporation
Location of Head Office and Factory
The location of the factory, if it is a manufacturing type of business, or the location of the
warehouse/s if the business set-up so suggests, is to be indicated here.
Market Feasibility
Highlight on:
The availability of demand and surplus of market demand over market supply (potential buyers
of the products/services)
Marketing edge over other competitors with respect to product, place, promotion and pricing.
Result of the market study (market profile: demographic, biographical, and psychological data)
Technical Feasibility
Highlight on:
Availability of raw materials and cost (in the locality)
Availability of manpower/skill and cost
Availability of machineries and equipment and cost
Capital outlay for facilities (buildings or structures) is within budget
Management Feasibility
Highlight on:
Attainability of VMGO
Management Policies, Rules and Regulations
Financial Feasibility
Highlight on:
Solvency
Profitability
Liquidity
Socio-Economic Feasibility
Strike on the social desirability as can be perceived by the majority of people. Stress on major
impact or contribution it would make to the people. Strive to emphasize on intangible aspects of
the project. Try to relate how the present project would invigorate commercial activities or spur
economic initiatives.
Chapter I - Introduction
Research Methodology
Demand Analysis
Present past demand data. Past data refers to secondary data readily obtainable from private
organizations and government agencies related to sales of a particular product or services in a
particular period of time. These data are also called as service statistics. In its absence, present
demand data through survey may be opted and result from the same shall be presented and
discussed.
The past data relates to product consumption evidenced by sales records of a business entity
similar to the proposed business feasibility study.
In the absence of past demand data, present demand data may be obtained or studied.
In-depth analysis and sensitivity analysis of the demand and supply values would be desirable to
be provided. Factors that may affect the demand and supply or the interaction of the market
forces may very well animate the discussion.
Supply Analysis
Present past supply data. Present supply data may suffice the absence of past supply data.
The demand and supply analysis provide an illustration that demand exceeds supply. It is
important to show that demand overwhelms supply or potential demand is expected in
particular period or forthcoming period. Certainty and details may be shown.
In this section, the past demand and supply are shown and projected. Several methods are
available. (see Lecture)
As mentioned, in the absence or in supplement of the past demand and supply data, discussion
of the results of the market survey as to present market demand and supply data may be
presented.
Researcher should be able to identify which industry category the business belongs. In addition
to this, current economic features, market size and growth rate, geographic scope, number of
sellers and buyers, pace of technology change, competitive forces, and drivers of change should
be given attention in the local setting and abroad.
If the product is agricultural, describe its quality, usage, and benefits one may derive
from its consumption. If the product is processed, special ingredients and its benefit
may be mentioned.
Place/Placement Strategy
Describe why is the place chosen. (Are the bulk of consumers present in the locale?)
Describe how the product will reach the consumers or buyers.
Describe the channel of distribution from the: manufacturer to consumer, manufacturer
to retailer to consumer, manufacturer to wholesaler to retailer to consumer)
Describe the storage space and indicate if it is owned or rented.
Price Strategy
Explain or provide basis for the product pricing (if it based on manufacturing cost,
competitor’s pricing, seasonality, based on quality, legal laws, etc.).
Likewise explain why the product is higher (if it is priced higher) than the competitors or
why it is lower (should the case be).
Some reasons for high costing are that the product/s is/are designed for high-end
consumer and its (quality) make or craft. Lower pricing may be due bulk buying
discounts or designed for low-end consumers.
Promotion Strategy
Present the plan how the product will be made known to the consumer.
How the product will be conveyed? (Will it be through internet, broadcast, radio, mail,
posters, sales presentation, market demo, free samples, gifts, contest sponsors,
calendar, leaflets, etc)
Present the schedule of promoting the product and how much will be paid for each of
the promotional or advertising activity. Specify if there are promotional schemes
available like cash discounts, volume purchase discounts, or membership discounts.
Product/Service Description
A detailed description of the product as to dimension, composition (mechanical, chemical,
physical properties), and quality specifications.
Agricultural products can be described as to its scientific names, specie, color, size, weight, and
other distinctive qualities. Its intended utilization or major use may be expounded and major
consumers may be specified.
Service products can be described as to the service intended to provide, the system of providing
the service, the designs or the materials to be used.
If no equipment will be used, estimate the capacity of input one worker can process can or may
permit in a period of time.
For service-oriented business, describe in detail the process from beginning to completion of the
service.
Operation Flow
A particular operation in the conduct of business or service should be illustrated for this
purpose. (A flowchart with description or explanation may be provided)
Production/Service Schedule
A. Manufacturing
For agricultural endeavors, state the intended volume or number of product to be
produced per season or time period appropriate for the kind of venture.
B. Trade
State the desired output per appropriate time basis (per hour, per day) with
consideration of the machine capacity.
Scaled drawing or illustration of the perspective view (front, rear, side: left and right, and aerial)
should be provided or as deemed necessary.
For presentation, the following should be present. Costing of the same should be incorporated
in the total project cost.
Legal Requirements
State the prerequisite or essential requirements before the establishment or putting up of the
business and the legal requirements during the operating period. Data with particular attention
to requirements and sequence or order of obtaining the licenses or permits should be given
importance. Corresponding cost per licenses or permits may be provided. Table is suggested for
presentation.
In the appendices, indicate the machineries and equipment, the price, and where it was
canvassed.
Utilities
State what particular utilities will be needed and why such will be required.
For electrical consumption, provide a listing of equipments to be used. The computation of the
kilowatt costing using an electric cost factor below may be used and should be reflected on the
appendice.
*Kilowatt consumption per hour/1000kw = computed consumption x factor x no. of hours used
for a day
For water consumption, estimated usage per cubic meter may likewise be drawn through the
table. Rates per cubic meter consumption may be obtained from the current local water
provider.
Monthly rates and additional communication cost estimates can also be provided with the use
of table.
Raw Materials
State what raw materials or supplies would be needed for the completion or processing of the
products or services. The use of table noting each description (or additional illustration through
drawings or pictures if available), usage or purpose to the completion of the product, and other
essential information may be described or provided.
Manpower Requirement
State the number and description How many and what particular jobs are needed or required.
State whether there would be a need for staff training. State what a particular skills are needed.
State basis for the salarization of staff.
In cases wherein waste products can be used for other purposes or can be sold, estimates as to
volume, estimate or current pricing, and realizable earning should be cited through the narrative
or the use table.
*Make sure that the disposal method adheres to what the law prescribes or that it will not be
inimical to society or community where the business operates.
Organizational Structure
Provide an illustration of the organization structure. A brief description may be provided to
describe the relationships.
CHAPTER V
FINANCIAL STUDY
Source of Financing
State the source of financing or who will or are to finance the establishment of the proposed
business. State also alternative sources of financing and the amount and terms of financing.
Financial Assumptions
Present the cost and sales assumptions as to increases and decreases in each of the items within
the period five (5) years.
Financial Statements
Projected Statement of Financial Position
Projected Statement of Comprehensive Income
Projected Cash Flow Statement
Social Desirability
State here the benefits other than what the employees and government may derive from the
operation of the business. Describe its impact on population, market activities, infrastructure,
landscape, ecology and others.
Economic Contribution/Implication
CHMSC Excels (Excellence and Leadership in Science and Technology)
FEASIBILITY STUDY General Format & Content Guide
Present here the monetary benefits the employees may obtain for working in the project. Table
for this purpose may be used. Describe the effect of these benefits in their standard of living,
purchasing power, improved recreational needs, and others. The table for project employees
and the government may be as follows:
For employees:
Year Salaries Allowances Incentives Total
1st
2nd
3rd
4th
5th
Total
For government:
Year Income Tax Licenses/Permits Other Fees Total
1st
2nd
3rd
4th
5th
Total
Marketing
Technical
Management
Financial
Socio-Economic