Task Performance in Micro

Perspective and Tourism

Hospitality:
Tourism Marketing

Group 2
Villanueva, Adrian R.
Piadad, Billy D.
Ingaran, Joseph M.
Product Identification:

 The Product

3-in-1 Adventure – Mt. Manalmon Summit, Madlum River & Bayukbok Cave

Madlum River and Cave

San Miguel, Bulacan

Madlum Cave is located in San Miguel, Bulacan. Madlum Cave is a prominent feature in the Angat
Limestone Formation which occupy most of the whole reservation of Biak-na-Bato National Park
and is considered a shrine by the people of San Miguel, Bulacan. It is located in Sitio Madlum, Brgy.
Sibul Spring.

Mt. Manalmon

San Miguel, Bulacan

Mt. Manalmon is a great place for budding adventurers and seasoned hikers alike. The mountain has
an elevation of 196 Meters Above Sea Level and it is located in the province of San Miguel, Bulacan.
Apart from the mountain itself, some of the nearby attractions include the Madlum Cave and
Bayukbok Caves. You can also witness the amazing rock formations found in Madlum River.

Bayukbok Cave

San Miguel, Bulacan

Bayukbok Cave is located in Sitio Madlum, Brgy. Sibul, San Miguel, Bulacan. Located at sitio Madlum,
Brgy., Sibul in San Miguel Bulacan, and only about 7.5 kms. from San Miguel town proper, this cave
may be reached by any motor vehicle and hiking.

 Pricing Structure

The pricing structure of the Accomodation’s, Services, and the Activities are according to the promo
we have arranged and constructed on an array of the amenities available and what price are in. We
separated the accommodation with the services, its purpose is to make the customers choose what
they like according to their budget.

Accomodation Price

Villa Php 3,500.00

Floating Nippa Hut Php 2,000.00

Cottage Php 1,000.00

Transportation

House Boat Php 1,500.00

 Services Price

Entrance Fee Php 100.00 per head

Fuel, Parking and Toll Php 50.00

Photography Php 200.00

Caving Fee Php 100.00

Guide Fee, Cliff, Cave, and River Security Php 500.00

Services, Zip Line and Rapelling.
Food Fee Php 100.00
Food’s

Seafood Combo’s – Shrimps, Milk fish, Tilapia, Php 300.00

Crabs, Shellfish.
Meat Combo’s – Pork, Chicken, and Beef Php 300.00

Dessert Php 250.00

Fruits and Vegetables Php 300.00

Raft 500.00

Activities. NOTE: Bring your own safety gear’s and

(FREE) equipment’s except from; Ziplining and
Rapelling.
Ziplining
Fishing
Swimming
Cliff Racing
Monkey bridge crossing
River crossing
Rapelling
Cliff diving
Bayukbok cave spelunking
Pebbles cave spelunking
Mt. Manalmon Mountain Climbing
Picnic at the river side (Manalmon River

Total Package Price

Accomodation
 With Villa Php 3,500 + Php 2,700 = Php 6,200.00
With Floating Nippa Hut Php 2,000 + Php 2,700 = Php 4,700.00
With Cottage Php 1,000 + Php 2,700 = Php 3,700.00

Transportation
With House Boat Php 1,500 + Php 2,700 = Php 4,200
With Raft Php 500 + Php 2,700 = Php 3,200

 Place
The “3-in-1 Adventure – Mt. Manalmon Summit, Madlum River & Bayukbok Cave Madlum River
and Cave” Product is located in the town of San Miguel, province of Bulacan. . Each product has
a connection with each other in relation to the title of the product. The Madlum River and Cave is
located in Sitio Madlum, Brgy. Sibul Spring, The Mt. Manalmon is located in the province of San
Miguel, Bulacan, The Bayukbok Cave is located in Sitio Madlum, Brgy. Sibul, San Miguel, Bulacan.

Market Study:
 Industry Trends

Through thorough research and advertise, there are certain types of technologies used in supporting
guided opportunities as such ways by: Google – Google has been and have been a large contributor
of travel guides in a certain part where searching is a big role for it, The “3-in-1 Adventure – Mt.
Manalmon Summit, Madlum River & Bayukbok Cave”. Blog – There are many people who has
experienced going through the “3-in-1 Adventure – Mt. Manalmon Summit, Madlum River &
Bayukbok Cave” and therefore managed to share their experience. Website’s – There are website’s
that gives information’s and features of the place, given the services provided by the administrators
of the place.

 Target Market

The possible potential buyers are young to middle-aged, everyone is applicable to buy or avail a
special trip to San Miguel Bulacan. Inextinguishable and adventurous people are perfectly fit to
encourage San Miguel’s finest tourist spots. The scope of the area concluded for the Market is from
the area of Bulacan to Manila area only. And it is also available for Foreigners who would like to avail
our product.

 Competition Analysis

The adversary of our likeliness of commonly being alike with other businesses are the nearby
prominent tourist spot’s being notorious to the tourism market like the Biak-na-Bato National
Park and the Noah’s Ark Zoo. To be able to withstand with other rivals, we Implement a suitable
price affordable for travellers to avail, and budget wise for travellers too and a promo for everyone
who are willing to avail our product.
  Product Market Matching.

The activities accessible for the travellers are; Ziplining, Fishing, Cliff Racing, Monkey bridge
crossing, River crossing, Rappelling, Cliff diving, Bayukbok cave spelunking, Pebbles cave spelunking,
Mt. Manalmon Mountain Climbing, Picnic at the river side (Manalmon River). These thrilling
adventures is a main event for both Centennials and Millenials or the young aged – middle aged who
are adventurous for the upcoming summer heat.

 Product Testing
As a provision from other people’s experience, their feedback enlightens our market by one of the
Product we introduce to the Tourism Market. These are the feedbacks from their experience from
going to the “3-in-1 Adventure – Mt. Manalmon Summit, Madlum River & Bayukbok Cave"

“At the summit, we were surprised by the wonderful scenery. It’s truly worth it! From the top of
Mt. Manalmon, we were able to view the Mt. Arayat from afar. Mt. Gola, known as Mt.
Manalmon’s twin mountain is just meters away” ~ Jodel Balastigue, January 116, 2017.
“Mountain climbing beginners looking for an all-in-one experience should definitely go to
Mt. Manalmon. Situated in Sitio Madlum, San Miguel, Bulacan, the trip to Mt. Manalmon and
the Bayukbok Caves is one of the best adventures ever. I would definitely return for Cave 1-6 and
do it all again. Best of all, we only spent around P500 for everything!” ~followyouroad, May 2015.

Promotional Plan:

 Objectives:
 We indeed follow our culture and tradition which is the “Pinoy Style” amenities like
the House Boat, The Food Combo’s and desserts suitable for both foreigners who
would like to try it and the Filipino’s who also like to avail our Product. And as of the
trends today, we imply the near the river or cave accommodation for it would not be
difficult for the travellers to find a hotel or a place to rest, not only that, they could
enjoy the fresh and natural breeze from the river of San Miguel, Bulacan
 We Provided a food service for them not to form a dilemma by choosing a wide
variety of food, that’s why we provide a variety of food included to the package
 The activities available are free except for the zip line and rappelling with trained
personnel included to the package, therefore to guide the travellers to the tour and
to make sure that their safety is a first rule all the way to the destination.
 With furthermore adventure, we make sure that their expenses would be a “cheap
thrills” experience. We introduce to you and provided an all-around trip from Mt.
Manalmon to Madlum Cave and the travellers can choose whether it is the “Raft” or
the “House Boat”.
 We commonly made a promo called “Summer get away promo” it is undeniable that
summer is on our way. We made a promo for how many people or Pax are suitable
for the price. For an instance, if the people are 15 persons there would be a 15%
discount with the accommodation they have chosen, and for the 10 person’s there
would be a 10% discount.
 Example.
A 15 Pax people just avail a Villa with the Houseboat plus the total
package. With Villa’s +total package x Discount:
Php 3,500 + Php 1,500 + Php2,700 x 15% = Php 5,450

The traveller without a discount just costs Php 7,700, when we add the discount, the
travellers just saved Php 2,200 pesos with all the amenities and accommodations included to the
Package. The Pricing is depending on what kind of accommodation they wish to avail.

 Target Market

The scope of our product are the travellers who wishes to have a “cheap thrill” whether it is a
Foreigner or a Barkada or a Family that would love to engage in an adventurous quest with a little
amount of money. Centennials to Millennial’s are suitable for this kind of leisure, since it is summer.
The scope of area is only from Bulacan to Manila are only.

 Promotion Mix

The tool we used as a promotion is a digital site which form as our advertisement is the
https://www.tripadvisor.com.ph, TripAdvisor, Inc. is an American travel and restaurant website
company that shows hotel and restaurant reviews, accommodation bookings and other travel-
related content. It also includes interactive travel forums. Therefore, it is a trusted site, the content
of the site gives Ratings according from the Traveller who had experienced a trip to the “3-in-1
Adventure – Mt. Manalmon Summit, Madlum River & Bayukbok Cave” and yielded a High rating and
a High Review.

 Method of Assessment

Since our current weather is dry that indicates that it is summer, we assure that the objectives are
on our foremost effort of promoting the three Tourism Product which is the Mt. Manalmon,
Bayukbok Cave, And the Madlum River and Cave. It is productive that we imply a “Summer Get Away
promo” available for Young aged - Middle aged people. All of the amenities needed through tourism
name it, Accommodations, Activities, and Services are assuredly pleasure fine benefit for
adventurous Travellers who would ever avail it.
Task Performance in Micro
Perspective and Tourism
Hospitality:
Tourism Marketing

Group 2
Villanueva, Adrian R.
Piadad, Billy D.
Ingaran, Joseph M.
Product Identification:

 The Product

3-in-1 Adventure – Mt. Manalmon Summit, Madlum River & Bayukbok Cave

Madlum River and Cave

San Miguel, Bulacan

Madlum Cave is located in San Miguel, Bulacan. Madlum Cave is a prominent feature in the Angat
Limestone Formation which occupy most of the whole reservation of Biak-na-Bato National Park
and is considered a shrine by the people of San Miguel, Bulacan. It is located in Sitio Madlum, Brgy.
Sibul Spring.

Mt. Manalmon

San Miguel, Bulacan

Mt. Manalmon is a great place for budding adventurers and seasoned hikers alike. The mountain has
an elevation of 196 Meters Above Sea Level and it is located in the province of San Miguel, Bulacan.
Apart from the mountain itself, some of the nearby attractions include the Madlum Cave and
Bayukbok Caves. You can also witness the amazing rock formations found in Madlum River.

Bayukbok Cave

San Miguel, Bulacan

Bayukbok Cave is located in Sitio Madlum, Brgy. Sibul, San Miguel, Bulacan. Located at sitio Madlum,
Brgy., Sibul in San Miguel Bulacan, and only about 7.5 kms. from San Miguel town proper, this cave
may be reached by any motor vehicle and hiking.

 Pricing Structure

The pricing structure of the Accomodation’s, Services, and the Activities are according to the promo
we have arranged and constructed on an array of the amenities available and what price are in. We
separated the accommodation with the services, its purpose is to make the customers choose what
they like according to their budget.

Accomodation Price

Villa Php 3,500.00

Floating Nippa Hut Php 2,000.00

Cottage Php 1,000.00

Transportation

House Boat Php 1,500.00

 Services Price

Entrance Fee Php 100.00 per head

Fuel, Parking and Toll Php 50.00

Photography Php 200.00

Caving Fee Php 100.00

Guide Fee, Cliff, Cave, and River Security Php 500.00

Services, Zip Line and Rapelling.
Food Fee Php 100.00
Food’s

Seafood Combo’s – Shrimps, Milk fish, Tilapia, Php 300.00

Crabs, Shellfish.
Meat Combo’s – Pork, Chicken, and Beef Php 300.00

Dessert Php 250.00

Fruits and Vegetables Php 300.00

Raft 500.00

Activities. NOTE: Bring your own safety gear’s and

(FREE) equipment’s except from; Ziplining and
Rapelling.
Ziplining
Fishing
Swimming
Cliff Racing
Monkey bridge crossing
River crossing
Rapelling
Cliff diving
Bayukbok cave spelunking
Pebbles cave spelunking
Mt. Manalmon Mountain Climbing
Picnic at the river side (Manalmon River

Total Package Price

Accomodation
 With Villa Php 3,500 + Php 2,700 = Php 6,200.00
With Floating Nippa Hut Php 2,000 + Php 2,700 = Php 4,700.00
With Cottage Php 1,000 + Php 2,700 = Php 3,700.00

Transportation
With House Boat Php 1,500 + Php 2,700 = Php 4,200
With Raft Php 500 + Php 2,700 = Php 3,200

 Place
The “3-in-1 Adventure – Mt. Manalmon Summit, Madlum River & Bayukbok Cave Madlum River
and Cave” Product is located in the town of San Miguel, province of Bulacan. . Each product has
a connection with each other in relation to the title of the product. The Madlum River and Cave is
located in Sitio Madlum, Brgy. Sibul Spring, The Mt. Manalmon is located in the province of San
Miguel, Bulacan, The Bayukbok Cave is located in Sitio Madlum, Brgy. Sibul, San Miguel, Bulacan.

Market Study:
 Industry Trends

Through thorough research and advertise, there are certain types of technologies used in supporting
guided opportunities as such ways by: Google – Google has been and have been a large contributor
of travel guides in a certain part where searching is a big role for it, The “3-in-1 Adventure – Mt.
Manalmon Summit, Madlum River & Bayukbok Cave”. Blog – There are many people who has
experienced going through the “3-in-1 Adventure – Mt. Manalmon Summit, Madlum River &
Bayukbok Cave” and therefore managed to share their experience. Website’s – There are website’s
that gives information’s and features of the place, given the services provided by the administrators
of the place.

 Target Market

The possible potential buyers are young to middle-aged, everyone is applicable to buy or avail a
special trip to San Miguel Bulacan. Inextinguishable and adventurous people are perfectly fit to
encourage San Miguel’s finest tourist spots. The scope of the area concluded for the Market is from
the area of Bulacan to Manila area only. And it is also available for Foreigners who would like to avail
our product.

 Competition Analysis

The adversary of our likeliness of commonly being alike with other businesses are the nearby
prominent tourist spot’s being notorious to the tourism market like the Biak-na-Bato National
Park and the Noah’s Ark Zoo. To be able to withstand with other rivals, we Implement a suitable
price affordable for travellers to avail, and budget wise for travellers too and a promo for everyone
who are willing to avail our product.
  Product Market Matching.

The activities accessible for the travellers are; Ziplining, Fishing, Cliff Racing, Monkey bridge
crossing, River crossing, Rappelling, Cliff diving, Bayukbok cave spelunking, Pebbles cave spelunking,
Mt. Manalmon Mountain Climbing, Picnic at the river side (Manalmon River). These thrilling
adventures is a main event for both Centennials and Millenials or the young aged – middle aged who
are adventurous for the upcoming summer heat.

 Product Testing
As a provision from other people’s experience, their feedback enlightens our market by one of the
Product we introduce to the Tourism Market. These are the feedbacks from their experience from
going to the “3-in-1 Adventure – Mt. Manalmon Summit, Madlum River & Bayukbok Cave"

“At the summit, we were surprised by the wonderful scenery. It’s truly worth it! From the top of
Mt. Manalmon, we were able to view the Mt. Arayat from afar. Mt. Gola, known as Mt.
Manalmon’s twin mountain is just meters away” ~ Jodel Balastigue, January 116, 2017.
“Mountain climbing beginners looking for an all-in-one experience should definitely go to
Mt. Manalmon. Situated in Sitio Madlum, San Miguel, Bulacan, the trip to Mt. Manalmon and
the Bayukbok Caves is one of the best adventures ever. I would definitely return for Cave 1-6 and
do it all again. Best of all, we only spent around P500 for everything!” ~followyouroad, May 2015.

Promotional Plan:

 Objectives:
 We indeed follow our culture and tradition which is the “Pinoy Style” amenities like
the House Boat, The Food Combo’s and desserts suitable for both foreigners who
would like to try it and the Filipino’s who also like to avail our Product. And as of the
trends today, we imply the near the river or cave accommodation for it would not be
difficult for the travellers to find a hotel or a place to rest, not only that, they could
enjoy the fresh and natural breeze from the river of San Miguel, Bulacan
 We Provided a food service for them not to form a dilemma by choosing a wide
variety of food, that’s why we provide a variety of food included to the package
 The activities available are free except for the zip line and rappelling with trained
personnel included to the package, therefore to guide the travellers to the tour and
to make sure that their safety is a first rule all the way to the destination.
 With furthermore adventure, we make sure that their expenses would be a “cheap
thrills” experience. We introduce to you and provided an all-around trip from Mt.
Manalmon to Madlum Cave and the travellers can choose whether it is the “Raft” or
the “House Boat”.
 We commonly made a promo called “Summer get away promo” it is undeniable that
summer is on our way. We made a promo for how many people or Pax are suitable
for the price. For an instance, if the people are 15 persons there would be a 15%
discount with the accommodation they have chosen, and for the 10 person’s there
would be a 10% discount.
 Example.
A 15 Pax people just avail a Villa with the Houseboat plus the total
package. With Villa’s +total package x Discount:
Php 3,500 + Php 1,500 + Php2,700 x 15% = Php 5,450

The traveller without a discount just costs Php 7,700, when we add the discount, the
travellers just saved Php 2,200 pesos with all the amenities and accommodations included to the
Package. The Pricing is depending on what kind of accommodation they wish to avail.

 Target Market

The scope of our product are the travellers who wishes to have a “cheap thrill” whether it is a
Foreigner or a Barkada or a Family that would love to engage in an adventurous quest with a little
amount of money. Centennials to Millennial’s are suitable for this kind of leisure, since it is summer.
The scope of area is only from Bulacan to Manila are only.

 Promotion Mix

The tool we used as a promotion is a digital site which form as our advertisement is the
https://www.tripadvisor.com.ph, TripAdvisor, Inc. is an American travel and restaurant website
company that shows hotel and restaurant reviews, accommodation bookings and other travel-
related content. It also includes interactive travel forums. Therefore, it is a trusted site, the content
of the site gives Ratings according from the Traveller who had experienced a trip to the “3-in-1
Adventure – Mt. Manalmon Summit, Madlum River & Bayukbok Cave” and yielded a High rating and
a High Review.

 Method of Assessment

Since our current weather is dry that indicates that it is summer, we assure that the objectives are
on our foremost effort of promoting the three Tourism Product which is the Mt. Manalmon,
Bayukbok Cave, And the Madlum River and Cave. It is productive that we imply a “Summer Get Away
promo” available for Young aged - Middle aged people. All of the amenities needed through tourism
name it, Accommodations, Activities, and Services are assuredly pleasure fine benefit for
adventurous Travellers who would ever avail it.