Hero Honda
Hero Honda
REG NO:-11000781
ROLL NO:-B32
MBA- I.T
HERO HONDA
Hero Honda Motors Ltd. is the world's largest manufacturer of two – wheelers, based in
India.
The company is a joint venture between India's Hero Group and Honda Motor Company,
Japan that began in 1984.
In 2001, the company achieved the coveted position of being the largest two-wheeler
manufacturing company in India and the ‘World No.1’ two-wheeler company in terms of
unit volume sales in a calendar year by a single company. Hero Honda has retained that
coveted position till date.
Today, every second motorcycle sold in the country is a Hero Honda bike. Every 30
seconds, someone in India buys Hero Honda's top-selling motorcycle – Splendor.
1985 CD-100
1989 SLEEK
1991 CD-100 SS
1994 Splendor
1997 Street
1999 CBZ
2001 PASSION
2002 DAWN, AMBITION
CD-DAWN, SPLENDOR +, PASSION +,
2003
KARIZMA
SUPER-SPLENDOR, CD-DELUX,
2005
GLAMOUR, ACHIEVER
Vision
The Hero Honda story began with a simple vision – the vision of a mobile and an
empowered India, powered by Hero Honda. This vision was driven by Hero Honda’s
commitment to customer, quality and excellence, and while doing so, maintaining the
highest standards of ethics and societal responsibilities. Hero Honda believes that the
fastest way to turn that dream into a reality is by remaining focused on that vision.
Strategy
Hero Honda’s key strategy has been driven by innovation in every sphere of activity –
building a robust product portfolio across categories, exploring new markets, aggressively
expanding the network and continuing to invest in brand building activities.
Manufacturing
Hero Honda bikes are manufactured across three globally benchmarked manufacturing
facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state
of Haryana in northern India. The third and the latest manufacturing plant is based at
Haridwar, in the hill state of Uttrakhand.
Technology
In the 1980’s Hero Honda pioneered the introduction of fuel-efficient, environment friendly
four-stroke motorcycles in the country. Today, Hero Honda continues to be technology
pioneer. It became the first company to launch the Fuel Injection (FI) technology in Indian
motorcycles, with the launch of the Glamour FI in June 2006.
Products
Hero Honda's product range includes variety of motorcycles that have set the industry
standards across all the market segments. The company also started manufacturing
scooter in 2006. Hero Honda offers large no. of products and caters to wide variety of
requirements across all the segments.
Distribution
The company's growth in the two wheeler market in India is the result of an intrinsic ability
to increase reach in new geographies and growth markets. Hero Honda's extensive sales
and service network now spans close to 4500 customer touch points. These comprise a
mix of authorized dealerships, Service & Spare Parts outlets, and dealer-appointed outlets
across the country.
Brand
The company has been continuously investing in brand building utilizing not only the new
product launch and new campaign launch opportunities but also through innovative
marketing initiatives revolving around cricket, entertainment and ground- level activation.
Hero Honda has been actively promoting various sports such as hockey, cricket and golf.
Hero Honda was the title sponsor of the Hero Honda FIH Hockey World Cup that was
played in Delhi during Feb-March 2010. Hero Honda also partners the Commonwealth
Games Delhi 2010.
2009-10 Performance
Total unit sales of 46,00,130 two-wheelers, growth of 23.6 per cent
Total net operating income of Rs. 15860.51 Crores, growth of 28.1 per cent
Net profit after tax at Rs. 2231.83 Crores, growth of 74.1 per cent
Final dividend of 1500% or Rs. 30 per share on face value of each share of Rs. 2
EBIDTA margin for the year 17.4 per cent
EPS of Rs. 111.77, growth of 74.1 per cent
3,760.8 3,425.0
Reserves 1 8 -335.73 -8.93
Revaluation Reserves 0 0 0 0
3,800. 3,465.
Networth 75 02 -335.73 -8.83
Secured Loans 0 0 0 0
Unsecured Loans 78.49 66.03 -12.46 -15.87
Total Debt 78.49 66.03 -12.46 -15.87
Deffered Credit 0 0 0 0
1,678.9 3,965.6
Current Liabilities 3 9 2286.76 136.2
1,026.3
Provisions 526.97 5 499.38 94.76
2,205. 4,992.
Total CL & Provisions 90 04 2786.14 126.3
6,085. 8,523.
total liabilities 14 09 2437.95 40.06
2,516.2 2,750.9
Gross Block 7 8 234.71 9.33
Less: Accum. 1,092.2
Depreciation 942.56 0 149.64 15.88
1,573. 1,658.
Net Block 71 78 85.07 5.41
Capital Work in Progress 120.54 48.14 -72.40 -60.06
3,368. 3,925.
Investments 75 71 556.96 16.53
Inventories 326.83 436.4 109.57 33.52
Sundry Debtors 149.94 108.39 -41.55 -27.71
1,863.4
Cash and Bank Balance 217.49 8 1,645.99 756.81
2,408.
Total Current Assets 694.26 27 1,714.01 246.88
Loans and Advances 325.8 438.46 112.66 34.58
Fixed Deposits 2.08 43.73 41.65 2002.4
Total CA, Loans & 1,022. 2,890.
Advances 14 46 1,868.32 182.78
Miscellaneous Expenses 0 0 0.00 0
6,085. 8,523.
Total Assets 14 09 2,437.95 40.06
Contingent Liabilities 100.54 73.04 -27.50 -27.35
Book Value (Rs) 190.33 173.52 -16.81 -8.83
%
ABSOLUTE CHANGE
31/3/2009 31/3/2010 CHANGES S
24.37205
Sales Turnover 13,553.23 16,856.43 3,303.20 006
-
17.18450
Excise Duty 1,227.85 1,016.85 -211.00 951
28.51189
Net Sales 12,325.38 15,839.58 3,514.20 984
30.85891
Other Income 222.14 290.69 68.55 78
-
152.2408
Stock Adjustments 22.09 -11.54 -33.63 33
28.2357
Total Income 12,569.61 16,118.73 3,549.12 2092
22.40238
Raw Materials 8,842.14 10,822.99 1,980.85 223
9.972862
Power & Fuel Cost 73.7 81.05 7.35 958
24.89022
Employee Cost 448.65 560.32 111.67 623
Other Manufacturing 28.32128
Expenses 354.08 454.36 100.28 333
Selling and Admin 32.09797
Expenses 669.98 885.03 215.05 307
Miscellaneous 36.29917
Expenses 205.9 280.64 74.74 436
Preoperative Exp
Capitalised 0 0 0.00 0
23.5023
Total Expenses 10,594.45 13,084.39 2,489.94 0545
56.50990
Operating Profit 1,753.02 2,743.65 990.63 861
53.62502
PBDIT 1,975.16 3,034.34 1,059.18 278
-
14.57055
Interest 13.04 11.14 -1.90 215
54.07824
PBDT 1,962.12 3,023.20 1,061.08 19
5.983615
Depreciation 180.66 191.47 10.81 632
Other Written Off 0 0 0.00 0
58.95557
Profit Before Tax 1,781.46 2,831.73 1,050.27 576
Extra-ordinary items 0 0 0.00 0
PBT (Post Extra-ord 58.95557
Items) 1,781.46 2,831.73 1,050.27 576
20.05203
Tax 499.7 599.9 100.20 122
Reported Net 74.1223
Profit 1,281.76 2,231.83 950.07 0059
29.05250
Total Value Addition 1,752.31 2,261.40 509.09 783
Preference Dividend 0 0 0.00 0
449.9924
Equity Dividend 399.38 2,196.56 1,797.18 884
Corporate Dividend 67.87 371 303.13 446.6332
Tax 695
Shares in issue
(lakhs) 1,996.88 1,996.88 0.00 0
Earning Per Share 74.12369
(Rs) 64.19 111.77 47.58 528
Equity Dividend (%) 1,000.00 5,500.00 4,500.00 450
-
8.832028
Book Value (Rs) 190.33 173.52 -16.81 582
COMMON SIZE
BALANCE SHEET
Mar % M
'09 Share ar '10 % Share
Mar M
'09 ar '10
\
COMMON SIZE PROFIT &
LOSS A/C
31/3/20
09 % 31/3/2010 %
13,553.
Sales Turnover 23 0.00 16,856.43 0.00
1,227.8
Excise Duty 5 0.00 1,016.85 0.00
12,325.
Net Sales 38 100.00 15,839.58 100.00
Other Income 222.14 1.8 290.69 1.85
Stock Adjustments 22.09 0.18 -11.54 0.07
12,569.
Total Income 61 0 16,118.73 0
8,842.1
Raw Materials 4 71.74 10,822.99 68.33
Power & Fuel Cost 73.7 0.60 81.05 0.52
Employee Cost 448.65 3.64 560.32 3.54
Other Manufacturing Expenses 354.08 2.82 454.36 2.87
Selling and Admin Expenses 669.98 5.44 885.03 5.58
Miscellaneous Expenses 205.9 1.67 280.64 1.77
Preoperative Exp Capitalised 0 0.00 0 0
10,594.
Total Expenses 45 0.00 13,084.39 0
1,753.0
Operating Profit 2 0.00 2,743.65 0.00
1,975.1
PBDIT 6 0.00 3,034.34 0.00
Interest 13.04 0.11 11.14 0.07
1,962.1
PBDT 2 0 3,023.20 0
Depreciation 180.66 1.47 191.47 1.21
Other Written Off 0 0 0 0
1,781.4
Profit Before Tax 6 0 2,831.73 0
Extra-ordinary items 0 0 0 0
1,781.4
PBT (Post Extra-ord Items) 6 0 2,831.73 0
Tax 499.7 4.05 599.9 3.79
1,281.7
Reported Net Profit 6 10.4 2,231.83 14.09
1,752.3
Total Value Addition 1 0 2,261.40 0
Preference Dividend 0 0 0 0
Equity Dividend 399.38 0 2,196.56 0
Corporate Dividend Tax 67.87 0 371 0
1,996.8
Shares in issue (lakhs) 8 0.00 1,996.88 0.00
Earning Per Share (Rs) 64.19 0 111.77 0
1,000.0
Equity Dividend (%) 0 0.00 5,500.00 0.00
Book Value (Rs) 190.33 0 173.52 0
TREND PROFIT &
LOSS A/C
31/3/200
9 % 31/3/2010 %
13,553.2
Sales Turnover 3 100.00 16,856.43 124.37
Excise Duty 1,227.85 100.00 1,016.85 82.82
12,325.3
Net Sales 8 100.00 15,839.58 128.511
Other Income 222.14 100.00 290.69 130.82
Stock Adjustments 22.09 100.00 -11.54 -52.24
12,569.6
Total Income 1 100.00 16,118.73 128.24
Shares in issue
(lakhs) 1,996.88 100.00 1,996.88 100
Earning Per Share
(Rs) 64.19 100.00 111.77 174.12
Equity Dividend
(%) 1,000.00 100.00 5,500.00 550
Book Value (Rs) 190.33 100.00 173.52 91.17
Mar
'09 Mar '10
6,085.1
total liabilities 4 100.00 8,523.09 140.06
RATIO ANALYSIS
Ratio analysis is the calculation and comparison of ratios which are derived from
the information in
a company's financial statements. The level and historical trends of these ratios can be
used to make
inferences about a company's financial condition, its operations and attractiveness as an
investment.
Financial ratios are calculated from one or more pieces of information from a company's financial
statements. For example, the "gross margin" is the gross profit from operations divided by the total sales or
revenues of a company, expressed in percentage terms. In isolation, a financial ratio is a useless piece of
information. In context, however, a financial ratio can give a financial analyst an excellent picture of a
A ratio gains utility by comparison to other data and standards. Taking our example, a gross profit
margin for a company of 25% is meaningless by itself. If we know that this company's competitors have
profit margins of 10%, we know that it is more profitable than its industry peers which is quite favourable. If
we also know that the historical trend is upwards, for example has been increasing steadily for the last few
years, this would also be a favourable sign that management is implementing effective business policies and
strategies.
Financial ratio analysis groups the ratios into categories which tell us about different facets of a
company's finances and operations. An overview of some of the categories of ratios is given below.
• Leverage Ratios which show the extent that debt is used in a company's capital
structure.
• Liquidity Ratios which give a picture of a company's short term financial situation or
solvency.
• Operational Ratios which use turnover measures to show how efficient a company
is in its operations
• and use of assets
• Profitability Ratios which use margin analysis and show the return on sales and
capital employed.
• Solvency Ratios which give a picture of a company's ability to generate cash flow
and pay it financial obligations.
Although financial ratio analysis is well-developed and the actual ratios are well-known, practicing
financial analysts often develop their own measures for particular industries and even individual companies.
Analysts will often differ drastically in their conclusions from the same ratio analysis.
RATIO ANALYSIS
1) LIQUIDITY RATIOS:
2009 = 1,020.06
2205.9 =.46
2010 = 2846.73
4992.04 =.57
QR = 693.23
2205.9 = .31
QR = 2410.33
4992.04 =.48
2) SOLVENCY RATIOS :
2009 = 78.49
3800.75 = .021
2010 = 66.03
3465.02 = .019
2009 = 78.49
6085.14 =.013 * 100 = 1.3
2010 = 66.03
8523.09 = .008 * 100 = .8
2009 = 1975.16
13.04 = 151.47 times
2010 = 3034.34
11.14 = 272 times
3) ACTIVITY RATIO :
A) Stock turnover ratio : cost of goods sold
Average stock
2009 = 12325 . 38
259.48 = 47.5 times
2010 = 15839. 58
381.615 = 41.51 times
CTR = 15839.58
-486.53 = - 32.56 times
2009 = 12325.38
1185.84 = 10.4
2010 = 15839.58
2145.31 = 7.38
A)STOCK TURNOVER RATIO means how many times the inventories/ stock of a company
is rotated in a year.
B) It was 47.5 times in 2009 & 41.51 in 2010.
C)CAPITAL TURNOVER RATIO shows that how efficiently the capital is being used in the
business.
D) It is decreasing in last financial year. That shows inefficiency of this company
E) FIXED ASSETS TURNOVER RATIO shows how we are using our assets for generating
sale. It also shows whether adequate investment in fixed assets.
F) FATR is7.83 & 9.55 in respectively years.
G) WORKING CAPITAL TURNOVER RATIO tells the velocity of the utilization of net
working capital.
H) This ratio has decreased from 10.4 to 7.38 times in last year. This kind of changes
may be dangerous for an organization.
4) PROFITABILITY RATIOS :
2010 = 2231.83
15839.58 = .141 * 100 = 14.1
2009 = 1753.76
12325.38 = .142 * 100 = 14.2
2010 = 2743.65
15839.58 = .173 * 100 = 17.3
2009 = 1281.76
1996.88 = .642
2010 = 2231.83
1996.88 = 1.12
2009 = 399.38
1996.88 =.20
2010 = 2196.56
1996.88 = 1.1
2009 = 0.20
0.642 = .31 * 100 = 31
2010 = 1.1
1.12 = .98 * 100 = 98
1)THE NET PROFIT & OPERATING PROFIT OF HERO HONDA HAS INCREASED
IN LAST 2 YEARS WHICH IS THE STAGE COMPANY WANTS IT.
2)IN 2009 THEY WERE EARNING .642 ON EVERY SHARE BUT IN 2010 THIS
HAS INCREASED TO 1.12.
3)THE DIVIDEND HAS ALSO INCREASED IN LAST TWO CONSECTIVE YEARS.
4)HERO HONDA IS PAYING DIVIDEND AT 98 % OUT OF THEIR EARNING PER
SHARE.
CASH FLOW STATEMENT OF
2010
Fund Flow Statements summarize a firm’s inflow and outflow of funds. Simply put, it
tells investors
where funds have come from and where funds have gone. The statements are often used
to determine
This statement shows the flow of funds, flow of funds means movement of working
capital over a
period of time. In other words , increase or decrease in the working capital reflects the flow
of funds.
When a transaction increases the working capital , it is known as a source of fund and
when it decreases
the working capital, it is termed as use of funds. When a business transaction does affect
the working
capital, no flow of funds take place. So we can say that a statement which depicts the
various sources and
uses of fund is known as fund flow statement.
CHANGES IN WORKING
CAPITAL
2 2 IN DE
P
0 0 C CR
A 0 1 R EA
R 9 0 E SE
T A IN
I S W.
C E C
U IN
W
L .C
A
R
S
CURREN
T 32 4 10
ASSETS: 6. 3 16 9.5
Inventori 83 6. 45 7
es 14 4 .9 41.
Debtors 9. 1 9 55
Cash 94 0 11
Loans & 21 8. 2.
Advance 7. 3 66
s 49 9 41 22
FIXED 32 1 .6 86.
DEPOSIT 5. 8 5 76
ES 8 6 49
2. 3.
9.3
CURREN 08 4 8
T 8 18 29
LIABILITI 16 4 00 37.
ES: 78 3 .3 26
Current .9 8.
liabilities 3 4 11
Provision 52 6 36.
s 6. 4 96
Changes 97 3.
in WC 7
3
Net decrease in WC
3965.6
9
1026.3
5
COST SHEET
Cost sheet is a statement of cost. In other words, when costing information are set out in the form of a
statement, it is called cost sheet. It is usually adopted when there is only one product is produced and
all costs are incurred for that product only. Cost sheet may be prepared for a week, monthly, quarterly
or yearly indicating various components of cost as prime cost, works cost, cost of production, cost of
goods sold, total cost and also profitability on a production.
The preparation of cost sheet depends on the cost data provided by cost accounting. Due to differences
in the nature of cost data there are three different cost sheet Performa may be used.
(a) Cost sheet with break up cost: These types of cost sheet contains two column as total cost, cost per
unit of out put. A specimen of cost sheet with imaginary figure.
(b) Cost Sheet with treatment of Stock: This type of cost sheet is maintained in case of manufacturing
concern. Generally there are three types of stock as (1) Stock of Raw material, (2) Stock of work in
progress and (3) Stock of finished goods. The treatment of stock in cost sheet has been given in a
separate Performa.
(c) Estimated cost sheet or price quotation: Price quotation means quoting the minimum price for
obtaining a specific order. The quotation is send in the form or estimated cost sheet having one column.
In estimated cost sheet all elements of cost and overhead expenses are calculated in the following
manner.
Estimated direct material
Estimated labor cost
Estimated overhead
Interpretation: -
This is the cost sheet of HERO HONDA MOTORS LTD.. This shows the overall cash flow for the year 2009 and
2010. As we see the total prime cost of the company increase this year this shows that company use more direct
material this year as compare with previous year. There is also increase in total factory over head this include
interconnect and port change, installation, power and fuel, rent and repairs and maintenance this all increase the
cost of factory overhead cost. This is all incurred within the factory while production. The salaries and sales and
marketing expenses also decrease this year as compare with previous year. This because of huge cutting in
employee’s cost. Because of total increase in prime cost, total factory cost, and decrease in administration
overhead and also selling and distribution overhead and total factory overhead, total increase is less than total
decrease for that it decrease the cost of sales of the company. It decreases the total profit of the company as
compare with this year that is 2010.
REFERENCES:
1) www.google.com
2) Wikipedia
3) www.herohonda.com
4) Text book
5) www.moneycontrol.com