PugoStyle Business Plan

A Business Plan

Presented to

The Faculty of Business Administration Program

By

Algarme, Carla

Alibangbang, Kirby

Alimes, Karissa

Barellano, Kath

Calamba, Cyrus

Lacorte, Lianne

Madera, Kyla

Santisas, Nicole

Sedra, Cristly Jane

Vizcarra, Rika
 I. EXECUTIVE SUMMARY

The PugoStyle is a food business mainly concerns with the famous street food

which is kwek-kwek with a unique twist to attract customers. The PugoStyle business

will be established as a food stall to fully indulge the street food concept. With its unique

features, combined with the best promotional and business strategies, PugoStyle will

surely boom in the run of business.

The founder of PugoStyle is Mrs. Mississippi Misi which graduated with a degree

of Bachelor in Science of Business Administration Major in Financial Management

Product Description

The PugoStyle introduced an innovated type of one of the most famous street

food in the Philippines which is the “Kwek-Kwek”. The entrepreneurs of the PugoStyle

suggested to have the quail egg as a substitute of the common chicken egg that was

used in making kwek-kwek. The PugoStyle’s kwek-kwek unique feature includes

varieties of colors, to attract customers, the pugostyle made the kwek-kwek

instragammable. Aside from the unique appearance, the pugostyle’s kwek-kwek does

not disappoint you in terms of “taste”, it will still taste just like a traditional kwek-kwek

that Filipino’s loved.

The entrepreneur does not only care about profitability, but they also ensure the

quality and the benefits of the product to the customers. The entrepreneur choose quail

egg as their main ingredient because it would improve our eye vision, it is found that

there is a high level of vitamin A found in quail eggs, which means that is helps protect

vision. Apart from that, it balances cholesterol levels, stimulate growth, reduce blood

pressure, cleanse the body, prevent chronic disease, treat some allergies and lastly it

boosts metabolism.

Customer

The PugoStyle’s target market are the students of Holy Cross of Davao College

but it does not only limit to the students, it also welcomes the teachers, visitors, workers

to indulge in the newly innovated kwek-kwek of pugo style.

Entrepreneur of PugoStyle’s would like to situate inside the Holy Cross of Davao

College to sell the unique product and due to the large population of the HCDC, it is

surely the best fit to sell the product.

Vicinity Map

Pricing Structure

The selling price of the product will be based on the cost used in producing the

kwek-kwek. But the Entrepreneurs will ensure its affordability due to the fact that the

large part of the customers will be students.

Table 1. Unit Cost

PRODUCT UNIT COST SELLING PRICE

Kwek-kwek Php 10.00 Php 15.00

PugoStyle will promote the product by establishing a promo in the day of the

opening. Everyone who will buy during the opening will be given one free cup of juice.

Apart from that, the PugoStyle will promote the product through social media specifically

in the known page of HCDC to introduce the product to the students.

Projected Sales

Table 2. Projected Sales (Volume)

PRODUCT DAILY WEEKLY MONTHLY ANNUALLY

Kwek-kwek 800 pieces 4800 pieces 19200 pieces 230,400 pieces

(per serving) (600 / 4 = 200 (4,800 / 4 = (19200 / 4 = (230,400 / 4 =

servings) 1200 servings) 4,800 servings) 57,600

servings)

Entrepreneur of PugoStyle expects to sell at least 800 pieces of quail egg a day,

that would add up to 4,800 pieces of quail egg a week, by month that is expected to be

19,200 pieces of quail egg and by year it is expected to sell 230,400 pieces of quail

eggs.
Table 3. Projected Sales (in Peso)

PRODUCT PRICE DAILY WEEKLY MONTHLY ANNUALLY

Kwek-kwek Php 15.00 (15 x 200 (15 x 1200 (15 x 4,800 (15 x 57,600

(per servings) servings) servings) servings)

serving) Php 3000.00 Php 18,000.00 Php 72,000.00 Php 864,000.00

The selling price of the product is 15 pesos for 4 quail eggs. The product comes

with the favourite side dish of the Filipino’s which are the cucumber and seaweed with

vinegar and salt. Aside from that, the entrepreneur does not also discourage the

customers to not buy the PugoStyle's kwek-kwek individually but there would be a slight

change of the price. 1 kwek-kwek quail egg would sum up to 4 pesos.

The PugoStyle’s kwek-kwek are made up of boiled quail egg that is coated with

flour mixed with pepper and food coloring that will be later on deep fried in a deep fryer.

Process in making kwek-kwek

Step 1. Place the flour in a container and dredge the boiled quail eggs which was boiled

for 8 minutes, then set is aside.

Step 2. In a mixing bowl, combine the flour, salt, and pepper then mix thoroughly.

Step 4. Place the qual egg in the mixing bowl and coat it with the mixed flour, pepper

and food coloring.

Step 5. Heat the pan/deep fryer with oil for 1 minute

Step 6. When the oil is hot enough, deep fry the quail eggs from the mixing bowl using a

tong.

Step 7. After 2 minutes, remove the fried quail eggs from the plan and put it in the

strainer to remove the excess oil.

Step 8. The PugoStyle kwek-kwek is now ready to serve!

The overall time process to make the PugoStyle’s kwek-kwek would add up to 15

minutes with an average of 50 pieces of kwek-kwek to be made.

Service Process

The PugoStyle will have a stall to cater all of the customers. But it will not have

tables and chairs for the customers. The customers are expected to fall in line to order

the product.
These are the following needed in making the product:

Table 4. Ingredients (Quantity and Cost)

INGREDIENTS Quantity Cost

Quail Egg 800 (retail) 640

Flour 3 kilo 120

20 sachet
Food Coloring 98
20 ml

Pepper 15 sachet 75

Oil 4 kilo 160

Table 5. Side Dish and Sauce (Quantity and Cost)

SIDE DISH AND SAUCE Quantity Cost

Cucumber 3 kilo 90

Seaweed 3 kilo 75

Salt 2 pack 40

Vinegar/Vinegar with chili 2 galloon 100

Technical Equipment Quantity Cost

Deep Fryer 1 set 1,500

Butane 3 (per day) 60

Tong 1 piece 75

Strainer 1 piece 135

Paper Plate 3 pack 105.30

Sticks 3 (in bulk) 30

Table 7. Overall Cost

INGREDIENTS Php 1,093.00

SIDE DISH/SAUCE Php 305

TECHNICAL
Php 1905.30
EQUIPMENTS

TOTAL Php 3303.30

The Entrepreneur established partnership with a farm that contains and sells

quail eggs, and also established partnership with an oil vendor with a promise of

discount that the entrepreneur can avail.

The PugoStyle business is a sole proprietorship that was established by Mrs

Mississippi Misi. And the owner will be the one who will handle the entire situation of the

business and will be hands on with the PugoStyle.

ORGANIZATIONAL CHART

OWNER:
Mrs Mississippi Misi

GANTT CHART OF ACTIVITIES

Activities 1 2 3 4 5

Preparation of

Feasibility Study

Scouting for

location

Sourcing of

Capital

Permits

Buying of

Equipment and

Machinery &
Supplies

Start of Business
 V. FINANCIAL PLAN

Table 8. Profit a Day

Cost in a Day TOTAL

Capital for Ingredients/Side Dish and Php 1458.00

Sauce/Butane

Sales in a Day Php 3000.00

Profit (Cost - Sales) Php 1542.00

The overall cost a day would sum up to Php 1,458.00. In contrast to the cost, the

sales would sum up to Php 3000.00 with an overall Profit of Php 1,542.00 a day.

Table 9. Profit a Week

Cost in a Week TOTAL

Capital for Ingredients/Side Dish and Php 8748.00

Sauce/Butane

Sales in a Week Php 18,000.00

Profit (Cost - Sales) Php 9,252.00

The PugoStyle’s cost a week will add up to Php 8,748.00 and in contrast to cost,

the sales will add up to Php 18,000.00 with an overall profit of Php 9,252.00 in a week

excluding Sundays.
Table 10. Profit a Month

Cost in a Month TOTAL

Capital for Ingredients/Side Dish and Php 34,992.00

Sauce/Butane

Sales in a Month Php 72,000.00

Profit (Cost - Sales) Php 37,008.00

The overall cost a month of the PugoStyle’s business would add up to Php

34,992.00, in contrast to cost, the sales would add up to Php 72,000.00 with an overall

profit of Php 37,008.00 a month and still excluding Sundays.

Table 11. Profit a Year

Cost in a Year TOTAL

Capital for Ingredients/Side Dish and Php 419,904.00

Sauce/Butane

Technical Equipment Php 1,905.30

Sales in a Year Php 864,000.00

Profit (Cost (Capital and Technical Php 442,190.70

Equipment) - Sales)

The overall cost a year will sum up to 421,809.30 which includes the capital for

ingredients a year and the technical equipment that will be used throughout the year.

The overall sales a year will add up to Php 864,000.00 with an overall profit of Php

442,190.70.