Electric Vehicles Final

Indian Sustainable Environment with Electric
Vehicles congruent to Green Economy

DEVANSH CHOKHANI – 19PGPM089, ABHISHEK SATPATHY – 19PGPM002 ,MOU
GHANTY-19PGPM033
1 PGPM student, Management Development Institute, Murshidabad, Sakim-Katnai, Kulori,

Raghunathganj, Dist.- Murshidabad, West Bengal, India; Ph- 8583903421; Email:
[email protected]
Raghunathganj, Dist.- Murshidabad, West Bengal, India; Ph.8763319314; Email:
[email protected]
Raghunathganj, Dist.- Murshidabad, West Bengal, India; Ph.8777236139; Email:
[email protected]
Abstract:
Over many Lok Sabha Elections, temple building and farmer’s income have been perennial
issue in Indian election manifestos but with recent events indicating reduced life expectancy in
areas like Delhi, Gurugram, Mumbai etc. has made ‘Dirty Air’ a major issue. The electric
vehicle strata seems to be an appropriate and so called perennial solution for such issues in
India. Electric Vehicles (EV) are considered to be environmentally sustainable because they
are free of emission of many harmful and greenhouse gases to the environment. This paper
illustrates an in-depth study that indicates the massive infusions of Electric Vehicles into our
society . In a short span it will likely to create a colossal demand for the additional electric
power generation which is much beyond what the Indian electric power generating industry can
provide with its current power generating capacity. A strategic life cycle assessment has been
researched on, where the phase of each life cycle was assessed with violations against
sustainability principles. A life cycle assessment that consists of combustion engine cars, plug-
in hybrid cars, battery electric cars and hydrogen fuel cars has been researched to compare and
quantify the associated environmental impacts.
The major concern with Electric Vehicles is the substantial electric energy required to produce
batteries that can drive the Electric Vehicles and the negative consequences that results from
the recycling of used batteries. Except for being adopted in the Green Charge road map, the
authors suggest that the results can contribute to planning in upcoming decades for a sustainable
increase of Electric Vehicles in India and potentially serve as an inspiration for other smaller
or larger regions of our neighbouring countries. Further studies could site the environmental
effects of Life Cycle Assessment and include other road vehicles to get a more precise
perception regarding the electric vehicles that could affect the sustainable green economy
development.
Keywords- Strategic, Electric Vehicles, Fuel Cell, Life Cycle Assessment, Sustainability,
Hybrid Electric Vehicles, Electric Power Generations, emissions and green-house gases.
TRACK: Marketing management (Green marketing)
Research Gap and Research Problem:

• Environment-
One of the major gap in implementing the culture of EVs is the limited source of charging
stations. And the location in which it has to be installed so that it can be valuable and
sustainable for the millennials. The construction and expansion of these stations require large
acres of land which is very rare to find nowadays, mostly in cities. Moreover in a country like
india which is very diverse in its climate, culture and tradition. Still has not evolved itself to
adapt to the new changes or the revolutionary products that can be beneficial in the long run.
Innovations are mostly suppressed by political factors.
• Manufacturer-
The major constraints for the manufacturers are cost factor, adaptability to the newness
of the product for the consumers and long charging time for the electric vehicles. They
are working on these factors so that by 2030, the commoners can avail the bene fits and
can easily use the product in the Indian markets.
• Consumer –
Compared to other vehicles the EVs are very sophisticated in nature, generally the Indian
customers prefer ruggedness, resistivity and mileage in their personalised vehicles. But electric
vehicles require more time to be charged with the sense of vulnerability in the minds of
customers ,i.e the battery backup. It leads to range anxiety among the Indian drivers, where it
acts like a hindrance for the long road trips.
The Objective of the Study:

• To make the process of electrification feasible for EV-
The government’s policy in combating pollution and promoting sustainability is to make rapid
improvements in power generation from clean sources and make the charging stations as
popular and profitable as the existing petrol and diesel pumps are. Without the clean energy
Electric vehicles can’t fulfil the vision of sustainability. However the international solar alliance
is looking forward to consider the solar energy within the electric vehicles. This step is
hopefully be considered as an innovative and can be used by everyone.
• To reduce the dependency of Indians on Fossil fuel
The oil import bill of India has been rising and was pegged at $ 26 billion for the FY 2018-19.
India imports almost 80 percent of crude oil, which clearly shows the dependency that we
have on other countries. India is the world’s 3rd largest oil importer and vehicles contribute
almost one-third of its oil demand. Most probably if we are switching to the Electric vehicles
then we will save almost $60 billion in imports by 2030.
• To inscribe the importance of the electric vehicles in the minds of

customers-
Electric vehicles run safely and silently without creating any kind of noise and air pollution.
Switching to electric vehicles will definitely be a beneficial move for the hospitals, senior
citizens etc. Moreover electric vehicles have a lower centre of gravity than conventional
vehicles that increases the stability of electric vehicles. Also as the vehicles do not contain
flammable oil, the risk of any hazards get reduced.
Research Methodology & Research Gap-

The main purpose behind writing this research paper was to meet the wants and needs of the
consumers and to provide valuable information and the analysis behind it’s acceptance in the
current market.
To analyze all therse parameters, we have collected-
• Primary data
The first hand data was collected by us through various sources. Sources of primary data are
the sampling units chosen.
Sample size
For the present study 50 respondents were selected.
Sampling technique
For selecting required respondents simple random sampling technique was used.
• Tools and techniques

We have used Google sheet to conduct the online survey for our targeted customer base.
• Interview method
A Questionnaire of 15 Questions was prepared for which appropriate options were made
available for respondents to select from. The questionnaire was created with the help of
Google Docs
which was in a format of Electronic Survey Form. It was easy to send the form via mail to n
number
of users. Apart from this the Questionnaire was easily uploaded on various social networking
sites.
• Observation
It was easy for the respondents to fill up the questionnaire and submit it online, and it resulted
in saving our valuable time along with the privacy of the customers.
• Secondary data
The secondary data was collected by some other agency but not by the
researchers. Source could be internal or external records. Secondary data gives the detailed
information about the company. The main detail about when the company was started, where
the
company was started, first etc. the secondary data gives all information which is unavailable
in
primary data.
Sources of secondary data
Journals, Internet, Newspaper and Reports were used.
Findings of the study
EV Benefits and Challenges

Here are some of the most important benefits of EV as identified by the respondents that
includes:
• convenience and easy to use from of home

• battery recharging
• reduced average travel cost per trip.
Almost half of the respondents need to have a proper planning to drive EV, but still due to its
unique styling and it’s smooth and soundless ride some customers in the urban sector are
inclined towards the EV.
Despite of those technical difficulties, only 20% of the respondents believe that EVs have
problems with the acceleration; while 29% disagree that EVs incur significant maintenance
costs.
None of these two constructs, EV benefits or Technical problems associated with EV had
adequate reliability in this sample, and consequently they were not used in this analysis.
This research explores the EV drivers’ behaviour and their perceptions towards
new technologies. Experiences of drivers in the trial are mostly useful for exploring the
impact of EV
benefits and regarding the technical difficulties on the acceptance of EV. The range is
serious barrier for the up selling of EVs, with almost half of drivers indicating that they
require significant time to make a proper plan for their trip.
Implications of the Study

The progress and the recent change in the mind set of the customers have highly affected the
Electric vehicle industry, not only due to the awareness but the sense of vulnerability has
welcomed a new innovation. Due to the increase in global greenhouse gas levels, the benefits
and demand of the electric vehicles will surely meet the needs of the current millennials.
The biggest obstacle to the widespread adoption of electric-powered transportation is cost

issues, such as gasoline and the vehicles that run on it are not readily available, have less
power and are slightly costlier than the normal vehicles.
As it is demonstrated through our research paper, we hope that over the course of
time the advancement in the technology and the major changes in the policy will definitely
help to ease the transition from traditional fuel-powered vehicles. Additionally, the realization
and success of this industry relies heavily on the global population, and it is our hope that
through targeted mass marketing and environmental education programs people will feel
incentivized and empowered to drive an electric-powered vehicle. Each person can make a
difference, so go green, go electric and help to make a difference!
References Saxena. (2012). Marketing Management. In R. Saxena, Marketing Management (pp. 657-
664). New
Delhi

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Indian Sustainable Environment with Electric

Vehicles congruent to Green Economy

1 PGPM student, Management Development Institute, Murshidabad, Sakim-Katnai, Kulori,

TRACK: Marketing management (Green marketing)

Research Gap and Research Problem:

The Objective of the Study:

• To inscribe the importance of the electric vehicles in the minds of

Research Methodology & Research Gap-

• Tools and techniques

Findings of the study

EV Benefits and Challenges

• convenience and easy to use from of home

Implications of the Study

The biggest obstacle to the widespread adoption of electric-powered transportation is cost

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