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    Richa Saxena PDF

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    Rafique Sayed
    Richa Saxena has over 10 years of experience in brand management and marketing. She is currently the Assistant Brand Manager at Hindustan Unilever Ltd leading their Ayush brand. Previously, she held roles at Hindustan Unilever Ltd, Anchor Health & Beauty Care, and Oberoi Realty Ltd. She holds an MBA in Marketing and has internship experience at various advertising agencies including McCann Erickson and J.Walter Thompson.

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    Richa Saxena PDF

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    Rafique Sayed
    159 views2 pages
    Richa Saxena has over 10 years of experience in brand management and marketing. She is currently the Assistant Brand Manager at Hindustan Unilever Ltd leading their Ayush brand. Previously, she held roles at Hindustan Unilever Ltd, Anchor Health & Beauty Care, and Oberoi Realty Ltd. She holds an MBA in Marketing and has internship experience at various advertising agencies including McCann Erickson and J.Walter Thompson.

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    Richa Saxena has over 10 years of experience in brand management and marketing. She is currently the Assistant Brand Manager at Hindustan Unilever Ltd leading their Ayush brand. Previously, she held roles at Hindustan Unilever Ltd, Anchor Health & Beauty Care, and Oberoi Realty Ltd. She holds an MBA in Marketing and has internship experience at various advertising agencies including McCann Erickson and J.Walter Thompson.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    159 views2 pages

    Richa Saxena PDF

    Uploaded by

    Rafique Sayed
    Richa Saxena has over 10 years of experience in brand management and marketing. She is currently the Assistant Brand Manager at Hindustan Unilever Ltd leading their Ayush brand. Previously, she held roles at Hindustan Unilever Ltd, Anchor Health & Beauty Care, and Oberoi Realty Ltd. She holds an MBA in Marketing and has internship experience at various advertising agencies including McCann Erickson and J.Walter Thompson.

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    © All Rights Reserved
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    of 2

    Richa Saxena

    204, 6B, Shubham Karoti, Near Lokhandwala Circle, Andheri- West. Mumbai. India. Ph: +919819172016.
    [email protected]
    _________________________________________________________
    PROFESSIONAL EXPERIENCE

    Hindustan Unilever Ltd


    Asst Brand Manager (1st Jan 2017 to till date)
    Ayush (an Indian ayurvedic brand)
    - Lead Oral care and Skin care range of ayurvedic personal care products.
    - Developed & launched multiple products under toothpaste, face wash, face cream, body lotions.
    - Strategize, research and develop product innovations.
    - Lead packaging and communication development with agencies.
    - Lead research – consumer & market to get valuable insights.
    - Designed brand awareness campaigns.
    Planned and coordinated media local and national events.
    - Lead digital and ecomm business strategy.

    Hindustan Unilever Ltd


    Brand Executive (12th Feb 2011 till 31st Dec 2016)
    Kissan (spreads & dressings range)
    - Assisted in developing innovative brand concepts, line extensions, penetration strategies and
    product improvements during brand relaunch.
    - Responsible to maintain positive Gross margin.
    - Assist in media planning and keep check on achievement of media targets.
    - Lead digital for Kissan on social, search and ecomm.
    - Lead sampling across All India Modern Trade stores.
    - Designed and developed marketing collaterals for trade support.
    - Developing various consumer promotions for consumers/end users.
    - Tracking and anticipating Competition on regular basis.

    Anchor Health & Beauty Care


    Sr. Executive- Corporate Communications (20th Oct 2009 to 14th Feb 2011)
    Anchor (Toothpaste and Soaps)
    - Responsible for the marketing activities for oral care and personal care category PAN-India.
    - Designs on 360-degree communication mix.
    - Develop new pack designs.
    - Close communication plans with media agencies.
    - Lead consumer research and work on new category development.
    - Negotiations with third parties and vendors.
    - Lead all internal and external communication for the parent company.

    Oberoi Realty Ltd.


    Executive–Marketing & Corporate Communications (1st Feb 2008 to 16th Oct 2009)
    Oberoi Mall, School, Residential and Commercial
    - Liaison with Ad, PR and media agencies.
    - Co-ordinate with publications for ad release or advert.
    - Lead and participate in trade exhibitions, fairs and other trade events throughout the year.
    - Lead internal and external communications for the company.
    - Lead social media ad website development.
    - Manage suppliers and vendors on costs, quality and timelines.
    Summer Internship May’07- July’07
    Project Title : Determine and recommend the factors influencing the Haircare market.
    Organization : Wella India, a P& G enterprise.
    - Study of the Professional Haircare market in Mumbai.
    - Research on factors influencing the movement of shampoos and conditioners.
    - Recommend penetration ideas.

    Winter Internship Sept’06-Oct’06


    Project Title : Readership survey and market analysis.
    Organization : Loksatta – Indian Express Group (leading regional daily)
    - Analise and recommend brand expansion.
    - Market research with readers for content development
    - Analise and study competition to provide strategic inputs on re-designing the newspaper.

    Industry Projects

    McCann Erickson (ad agency) Worked from 15th May 2006 to 15th July 2006 as a Management Trainee in
    the Client Servicing department.
    - Worked on accounts such as Tata Indicom, L’Oreal and Maybelline New
    - Assisted and developed the Maybelline Superstay print ad and Television Commercial.
    - Research for the brand- Tata Indicom Postpaid plan.

    J.Walter Thompson (JWT- ad agency) Worked from 28th Dec 2004 to 6th June 2005 as a management
    trainee in the Account management Department.
    - Worked on Standard Chartered Bank Mumbai Marathon
    - Pitched and gained the Royal Palms Account for the agency.
    - Worked on Pilot study for Television Audience Measurement (TAM) India.

    Bates India Pvt. Ltd Worked from 6th July 2004 to 13th August 2004 as a management trainee.
    - Worked on the market research and final presentation for TATA AIG Life Insurance.

    EDUCATIONAL QUALIFICATIONS
    - Was nominated by Unilever for an Executive General Management certificate programme with
    Indian Institute of Management (IIM Bangalore) in Aug 2017.
    - PG-MBA (Marketing) from MET Institute of Management with First Class (64%) in 2008.
    - Bachelor of Mass Media (BMM with specialization in advertising) with First class (68%) in 2006.
    - HSC, Maharashtra Board with first class (68.42%) in 2002.
    - SSC Maharashtra Board with first class (72.93%) in 2000.

    EXTRA CURRICULARS
    - Served as a PRO for Rotaract Club of Bhavan’s College, Mumbai (2003-2004).
    - Served as the Secretary for Rotaract Club of Bhavan’s College, Mumbai (2004-2005).
    - Secured Third Position in National Radio Jockey Competition of Radio Mirchi at Mood-Indigo
    2005 of IIT.

    PERSONAL DETAILS
    Date of Birth : 16th Oct, 1985
    Marital Status : Married
    Languages Known : English , Hindi and Marathi

    Date: Place:

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