Pretty

Laundry
Shop
Name of Partners:

Complete Address:

Phone Number:

434-0905/434-0904
Business Goals
Pretty Laundry Shop is a full-service coin operated laundry (washing, drying, garment
alterations and optional folding) service dedicated to consistently providing high customer
satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a
competitive price/value relationship.

The timing is right for starting this new venture. After patiently searching for two months
for the perfect location, one was finally found. The demand of laundry service, the ambitions of
the partners to one day start their own laundry business, and knowledge to support the venture,
has made it a business opportunity with great potential.

Pretty Laundry Shop will, supply full washing, drying, and optional folding services. We
will also provide quality products to ensure clean washing of clothes as well as household retail
products to meet the demand for easy access for the neighborhood. What will set Pretty Laundry
Shop apart from the competition is our commitment to providing professional, friendly, prompt,
and, most importantly, convenient services.

Our Mission:
1. To provide convenient, clean, and friendly laundry services.
2. To provide the customer with the most pleasant laundry experience in Brgy.
Estefania. We exist to attract and maintain customers. Our services will exceed the
expectations of the customers.

Our Motto: “Professional, convenient, friendly service and competitive pricing.”

Strategy
It's been shown that the best method of advertising is through social media and word-of-
mouth. No major newspaper ad campaign is planned. However, we shall run weekly specials. In
addition, we shall have an incentive program for referrals. Those customers who refer someone
else to the store will be rewarded with two free washes, and the referee will receive an
introductory gift of a free wash. In addition, we will ensure a clean environment, reliable
machines, and friendly, prompt services. Although the focus of Pretty Laundry Shop is
a washing and drying service, we do wish to offer our clients the convenience of these
other services in one location. Those services include folding and potentially pick-
up/delivery service, as well as online reservation and membership for pick-up and delivery.

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Table of Contents

A. Description of Business 1

B. Product or Service 1

C. Target Market 2

D. Competition 3

E. Management 3

F. Personnel 4

G. Application and Expected effect of Loan 5

H. Executive Summary 6

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A. Description of Business
Pretty Laundry Shop is owned and managed by PPG Partnership which includes Valencia,
Parnoncillon and Gallego as partners. It is a start-up enterprise as a limited liability company and
has been formally registered on September 30, 2018. The business was initiated by three
phenomenal and ambitious group of friends, Jenel, Faye and Erica. The company will provide dry
cleaning, laundry, optional folding and garment alterations, offered with regular home pick-up
and delivery services. Their services will encompass all laundry care and cleaning value based
activities. This exciting business venture is based in Brgy. Estefania, Bacolod City.

B. Product or Service
Pretty Laundry Shop is considered a full-service laundry service. There are 30 washers
and 20 dryers. We offer a wide range of services, including:

 Self-serve washers and dryers

 Folding (potentially)

 Wireless internet access for customers with laptops and wireless cards (WI-FI).

 Coffee bar with light food menu.

 Laundry supplies

 Retail household products

 Home Pick Up and Delivery Services

 Garment Alterations

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C. Target Market
Pretty Laundry Shop's target market is every household that needs laundry services within
the immediate area of Brgy. Estefania. We will start off by offering services to the Brgy Estefania
residents but will also aim at extending our service offering to the residents of nearby barangays
of Sta. Fe, Granada and Villamonte.

We will be targeting students, elderly and both full-time and part-time employed
customers who would value the convenience of our service. Demographic research shows that
the total population of Brgy Estefania is about 41,000 of which about 20,000 are in the labor
force. Of the later, approx. 15,000 are employed full time, 5,000 are employed part time and the
rest are unemployed wherein about 6,000 are students who are renting within the area. They are
often tired after the whole day of working and studying and tend to spend money to hire
someone else to do the housework for them. Moreover, the demand on clothes of these working
people (particularly professionals) usually increases proportionately with their income. Buying
more clothes, especially expensive clothes, makes them pay more attention to the care and
cleaning of those garments. With careful research, this business focuses on students and the
working and professional class customers as a target market.

Essentially those who will benefit from our service offering are busy corporate executives,
business owners, households, students and travelers / visitors. These are the category of people
that we intend marketing our Laundromat to;

Busy Professionals

Business Owners

Household

Students

Enterpreneurs

Students

Sport clubs

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D. Competition
Competition in the laundry industry centers around the price charged for the type of dry
cleaning and laundry services offered. The location of the players in the market is another key
factor to consider. The business will face both direct and indirect competition. Existing well
established businesses within Brgy Estefania and the surrounding barangays will pose
competition to Pretty Laundry Shop. Indirect competition will emanate from businesses that have
their own dry cleaning and laundry facilities such as hospitals, shopping malls, hotels and
industrial oriented entities.

Pretty Laundry Shop would like to set itself apart from other laundry shops that may offer
only one or two services. Although the focus of Pretty Laundry shop is a washing and drying
service, we do wish to offer our clients the convenience of these other services in one location.
Those services include folding and potentially pick-up/delivery service, as well as online
reservation and membership for pick-up and delivery. Most importantly, it's our convenience
that sets us apart from the competition

E. Management
The business is managed by the partners, who has extensive leadership and management
skills as well as an innovative and creative character. Unlike most laundry businesses, Pretty
Laundry Shop will have an on-site staff person (Maintenance/Cashier) dedicated not only to store
and machine maintenance but who also acts as a cashier to the retail business within the laundry
shop. As part of the management philosophy, this Maintenance/Cashier person will be carefully
evaluated for friendliness, professionalism, efficiency, and honesty.

Money Handling
Money from machines will be collected twice a week by Mr. Parnoncillon. It will be
counted by a counting machine and deposited directly into the bank account. The collection time
will vary to maximize security of revenue.

F. Personnel Plan
 Through consultations with a dry cleaning consultant, the term of reference of a laundry
expert and workers are prepared. Employment information will be advertised in local
newspapers. The laundry expert and two part-time workers who have experience in laundry work
will be employed.

The laundry expert will the Attendant/Cashier whose duties include store and machine
maintenance, and being a cashier/retailer for the small retail business in the laundry shop. As
time progresses, we will expand to include full folding service. Depending on the demand for the
service, we might add more personnel. The current salary for the existing personnel is
P9,000/mo. With the added duties and responsibilities, it's reasonable and possible to increase
salaries.

As for machine maintenance, this will be outsourced at Chin Chan Su Repair Services. This
is an on-call independent repair service. They have been known within the community, as one
of the reliable and prompt repair services. They usually service within the same day. It's been
estimated to cost approximately P3,000 per month for maintenance.

G. Application and Expected effect of Loan

 In this business, it is expected that the revenue is 30% more in the rainy season due to
more machine-drying and less hang-drying. Conversely, it's also expected that revenue is 30%
less in the summer due to hang-drying in the sunlight. Furthermore, with the potential in this
particular laundromat and the management confidence, it's expected that growth should be at
least 15% annually. It should be noted again that monthly profit shown has already taken into
account the minimum monthly loan payback amount. It's planned that all remaining profit will
be paid towards loan as additional payback.

To achieve this objective, Pretty Laundry Shop is seeking P350,000 in additional loan
financing. This loan will be paid by the cash flow from both the shop the laundry business, and
will be collateralized by the assets of the business and steady income it brings along with an initial
P100,000 down payment, and backed by the character, experience, and personal guarantees of
the owner.

300,000

250,000

200,000
Sales
150,000
Gross Profit
100,000 Net Profit

50,000

0
Year 1 Year 2 Year 3

It is very important to note that the minimum monthly amount of loan payback should
decrease as principal decreases. Furthermore, the profit projected in the table is after all
expenses and monthly loan paybacks have been subtracted. All net profit will then be paid as an
additional sum to greatly shorten the term of the loan.

I. Executive Summary
 Pretty Laundry shop is a start-up enterprise to be established in Brgy Estefania,
Bacolod City. The company will provide dry cleaning, laundry, and garment alterations,
offered with regular home pick-up and delivery services. Customers can choose payment
either at the time of each delivery, or by monthly credit card billing. At the end of each month
we will send statements to each contract customer, itemizing service fees and the charge for
the service to their credit cards for payment.

The business provides a new door-to-door dry cleaning, laundry, and alteration
service in Brgy. Estefania, Bacolod City and surrounding neighborhoods that will surely attract
customer attention. Working customers may find this service is convenient for them and want
to try it. If they are satisfied with the service quality they will likely become repeat customers.
When the patronage happens continuously, they become loyal customers of the service.
These customers will recommend Pretty Laundry Shop to their friends and coworkers. As
more and more customers use this service, Pretty Laundry Shop’s' image is enhanced and we
will gain more and more market share.

Keys to Success

It is important to remember that the target customers have money and want to be
provided high quality service, therefore, they will only use this service if they
are entirely satisfied.

Furthermore, the hours of operation must be convenient and service completion must
be timely in order that customers are not harried after a long day working.

1. Location - the potential business is to be located in a nice small building in a center of a

poor to lower-middle class, friendly neighborhood, where it's the closest and most
convenient place to get services. In addition, there are subdivisions located nearby. In
addition to being the sole laundry shop in this neighborhood and surrounded by
residences.
2. Convenience - offering clients services ranging from full-service washing and drying to
optional folding, and extended business hours.
3. Environment - providing an environment conducive to giving clean, friendly, and
professional service.
4. Reputation - long-term reputation resulting from friendly, professional service will
encourage customers to return.