Digital Marketing
Digital Marketing
Digital Marketing
Assigment
Q no:1 ……………………………………………………………………………………………………………………… 2
Q no:2 ……………………………………………………………………………………………………………………… 5
Q no:3 ……………………………………………………………………………………………………………………… 5
Q no:4 ……………………………………………………………………………………………………………………… 6
Q no:5 ……………………………………………………………………………………………………………………… 8
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Question NO# 1
MARCOPOLO travel and tour page:
Objectives:
1. Provide a high standard of services suitable for individuals seeking relaxing, comfortable
and memorable experiences in the hospitality and tourism industry.
2. Provide the tourist market with the quality personal required by the tourism industry.
3. Produce expeditions and memories that would satisfy each and every single of the
customers.
4. Evaluate current cultural, economic, and social issues affecting the tourism and travel
industry.
5. Participate in both local and regional community service by providing general lectures,
consultation, and training programs.
6. Provide best services for hajj and umrah
7. Provide excellent hotel stay services and accommodation during hajj and umrah
8. Also provide opportunity to young student to study abroad with efficient scholarships.
Goals:
1. To ensure satisfaction and safety for our clients
2. To develop consistent and longterm relations with our clients and suppliers by ensuring
satisfaction , safety and continuity of business.
3. To be a beneficial factor for our partners
4. Strategies
5. Market penetration and promotion of new products and services
6. Professionalism, motivation and open communication with all our customers and partners
7. Conversant with latest information technology, work procedures and environmental
issues.
8. Dedicated, knowledgeable and flexible staff who provide support and expertise.
KPIs:
1. Revenue
Let’s talk about the bottom line. At the end of the day, you want your business to turn a profit.
The most basic and one of the most important KPIs is your overall revenue. There are plenty
of great programs out there to help you organize your finances like Quickbooks, but if you can,
it’s worth bringing in a professional bookkeeper to help advise on all financial decisions and
manage them.
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2. Customer acquisition costs (CAC)
The CAC is essentially your marketing expense. It’s the money you have to attract and obtain
new customers.
3. Customer retention
4. Referral rate
Speaking of referrals, you need to track how many customers you gain from other customers
Now that we’ve talked about the importance of customers, it’s also important to look at the
value of your offer
6. Customer satisfaction
Tactics
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Q No # 2
Posts 3-5 per day 3-5 per week 1-2 per day
Response Few minutes 6-12 hours N/A
Time
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Q No# 3
So just how is social media impacting our lives here in Pakistan? Let’s take a look at some of
the major trends for social media in the country.
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5. The good the bad and the ugly is all public now
The age of demure is long gone. Welcome to a world where anything and everything it seems,
has to be shared with the world and it’s not always pleasant. From public marital spats to
politicians taking mudslinging to a whole new level, it’s all out there for the public to consume.
Forget Humsafar or Zindagi gulzar hai, in Pakistan the real drama is played out every day on
social media. There is good out there too folks and the recent statements by fashion icon Frieha
Altaf and actress Nadia Jamil of them being abused as children were put out via Twitter. We
salute their bravery in coming out like this and their effort to highlight the grave issue of child
abuse.
Q no# 4
Mooroo was born in Lahore, Pakistan. He has studied filmmaking in the United States. He
released his first ever song “Patakhi Larki” alongside Anni Jaffri in 2011. After that, he released
song “Awam” with rapper Faris Shafi in 2012. This song gained instant popularity among the
people. He also got nominated at 2013 & 2014 Lux Style Awards for ‘Best Music Video
Director’. He also won the Fifth Youth Festival award for ‘Voice of the Year’. His skits on
YouTube are no doubt so funny. He has gained popularity and recognition in such a short career
Irfan Junejo:
Irfan Junejo is one of the top vloggers of Pakistan. He has established himself as a content
creator. His vlogs are so simple and nice. The simplicity and his ability to share his content in
such a brief manner have raised his fan following. He has started his career as an ordinary
vlogger, with a camera and recording of a 3-minute video in his room.
UKhano is one of the most popular Vloggers in Pakistan. He has a strong portfolio in graphic
design due to photoshop skills. His amazing traveling Vlogs made him popular in a very short
span. He has also gained the attention of the public just because of his unique video
editing skills.
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Bilal Khan:
The guy who shines with so much talent. He is an actor, sing/songwriter, and vlogger. His vlogs
show the average people behind the scenes of celebrity lives. In his Vlogs, we get to see almost
one new celebrity.
Zaid Ali:
Zaid Ali makes parodies and comedy videos. He gained popularity from his
hilarious YouTube and Facebook videos. Zaid never fails to make us laugh or have us almost
peeing our pants. His videos are so family-friendly and amazing. He no doubt knows how to
keep his audience entertained.
Lord Aleem:
Our favorite British Pakistani YouTuber and the leading man of our hearts (well the girls of
course). His perfect accent paired up perfect looks can make any girl’s heart melt. Boys his
channel offers something for you as well. The extensive list of luxury cars he owns and his
rental car service is right up your alley. His videos primarily feature his nice-ass cars or his
adventures in Pakistan, and man we thought his British accent was perfect, just imagine him
speaking
Queen Froggy:
From being Sham Idress’s best friend to starting her own kick-ass channel, she has made heads
turn and left mouths wide open. Her honesty and hilarious pranks put her on this list. Now he
is entering in vlogging profession.
Asim Kamal:
The Next upcoming Vlogger in Pakistan from our vines team
Waqas Shah:
He may not be as popular as the others on this list, but his videos might be the most
important. Often Pakistanis, specifically Muslim Pakistanis are viewed a certain way by the
public. YouTube is a huge platform to bring light to worldly issues, that are often not
addressed. It is disheartening to watch the news and see what goes on, but to watch someone
in real life test out these inhumane actions is just something else. Waqas is an upcoming
YouTuber located in New York, USA. His videos mainly consist of addressing racism against
Muslims that take place everyday. Watch at least one video to see how our people are treated
in different parts of the world.
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Q NO# 5
Top international blogs in specific niche:
1. Sewing
Sewing and knitting is a HUGE niche on Pinterest. It’s a visual type of blog that fuels the
creativity for other people. It’s no wonder that you can make money as a craft blogger.
2. Parenting Blog
Parenting is a profitable niche and one of the popular blogs new bloggers can start. Just think
about it – there are entire stores dedicated to newborns and children. There are hundreds and
thousands of products just for parents too.
3. Health
Health and wellness are HUGE niches online and one of the best blogs to start. It seems that
universal topics where many people know about them become profitable blog niches. And that
makes sense – you are speaking to a big chunk of people in the world
4. Lifestyle
A lifestyle blog is a poplar blog with many different topics. These blogs usually target one type
of demographic – new moms, college kids, pet lovers. Some bloggers think you can’t generate
an income with a multi-topic blog.
5. Frugal Living
Did you know that saving money is one of the biggest niches on Pinterest? There are some
massive group boards just for frugal living bloggers.
With my other blog, Smart Mom Ideas, I was going to go in the frugal living vein since one of
the most popular posts on that blog is all about ways to save money. But, I found it hard to
monetize
6. Home Decor
Is your Pinterest feed filled with DIY projects and farmhouse decor? I love looking at pins for
DIY projects to improve my home decor. It’s one of the best blogs on Pinterest – because it’s
eye candy mamas!
7. Newborn
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Aren’t newborns just so darling and precious? But, they also come with a lot of products! From
nipple cream to bottles to strollers and more.
Just like how the parenting niche is profitable, the newborn niche might be a tad more
profitable.
Many people go online not to only solve a problem, but to connect on a deeper level with others
and to help strengthen their way of life. The blogger behind the Christian blog, Arabah Joy,
has built a very loyal following that absolutely love her words of wisdom.
Many beginning bloggers often find themselves asking if they need to start a blog on making
money to make any money
This one for me is the holy grail of successful blogs because not only can you make money but
you also gain access to cool events.
The problem though is that it is HARD. While the other niches rely on great written content,
beauty and fashion are more reliant on your personality and your ability to continuously get
yourself out there.