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    Product Launch Checklist

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    Kuldeep
    The document provides a checklist for product launch activities related to new medical devices. It recommends beginning pre-launch activities 3-6 months before launch for less expensive devices, and 18 months before for devices over $250,000, to allow time for budgeting and grant funding. The pre-launch phase involves identifying the product and target market, developing marketing and documentation, and establishing training. During launch, documentation and marketing should be completed, and a launch event held. Post-launch follow up ensures objectives are met and feedback obtained to improve future efforts.

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    Product Launch Checklist

    Uploaded by

    Kuldeep
    92 views1 page
    The document provides a checklist for product launch activities related to new medical devices. It recommends beginning pre-launch activities 3-6 months before launch for less expensive devices, and 18 months before for devices over $250,000, to allow time for budgeting and grant funding. The pre-launch phase involves identifying the product and target market, developing marketing and documentation, and establishing training. During launch, documentation and marketing should be completed, and a launch event held. Post-launch follow up ensures objectives are met and feedback obtained to improve future efforts.

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    Product launch check list

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    The document provides a checklist for product launch activities related to new medical devices. It recommends beginning pre-launch activities 3-6 months before launch for less expensive devices, and 18 months before for devices over $250,000, to allow time for budgeting and grant funding. The pre-launch phase involves identifying the product and target market, developing marketing and documentation, and establishing training. During launch, documentation and marketing should be completed, and a launch event held. Post-launch follow up ensures objectives are met and feedback obtained to improve future efforts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    92 views1 page

    Product Launch Checklist

    Uploaded by

    Kuldeep
    The document provides a checklist for product launch activities related to new medical devices. It recommends beginning pre-launch activities 3-6 months before launch for less expensive devices, and 18 months before for devices over $250,000, to allow time for budgeting and grant funding. The pre-launch phase involves identifying the product and target market, developing marketing and documentation, and establishing training. During launch, documentation and marketing should be completed, and a launch event held. Post-launch follow up ensures objectives are met and feedback obtained to improve future efforts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Product Launch Checklist for New Medical Devices

    Timing: Begin pre-launch activities 3 – 6 months prior to launch date for less expensive investments, or for more
    accepted devices. For devices with a price point close to or above $250,000.00, initiate pre-launch activities at least 18
    months prior to launch date to allow customers time to plan the purchase into their budget cycle, or seek grant funding if
    necessary.

    Pre-launch Phase (initial planning)


    Identify product (confirm purpose/vocabulary to be used with product development team)
    Identify targeted launch date
    Initiate processes for regulatory acceptance if applicable
    Confirm key objectives
    Confirm target market (decision makers/influencers)
    Match product to target market influencers
    Identify primary and secondary (media) influencers
    Establish marketing plan (identify methods to spread launch information to influencers)
    Map influencers to marketing plan
    Coordinate timeline with project development team
    Solicit pre-launch press coverage
    Identify how your product differs from the competition
    Identify documentation required to support new product
    Begin documentation development
    Establish sales training requirements
    Identify how a potential user purchases your product
    Confirm acceptance of all applicable regulatory requirements

    Launch Phase
    Complete documentation package
    Review sales effort
    Use traditional media, social media, PR, and blog to reach influencers)
    Create launch event
    Validate product benefits to users

    Post-launch Follow-up
    Confirm if objectives were achieved
    Measure impact of launch phase
    Obtain feedback from sales effort
    Provide feedback to inform customer service, support, ongoing marketing, and documentation team
    Ensure spare parts are available
    Solicit testimonials and reviews from influencers
    Continue media blitz
    Develop case studies/success stories
    Continue digital contact (blogs, videos, etc.) with influencers to promote product benefits
    Continue news of product momentum
    Provide for an exit strategy if launch does not meet objectives

    Novatek Communications, Inc. • 500 Helendale Road • Suite 280 • Rochester, NY 14609
    Phone (585) 482.4070 • Fax (585) 482.4098
    www.novatekcom.com

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