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    Define Advertising. Elaborate The Role Advertising Plays, in The Contemporary Society?

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    Beel Kousam
    Advertising plays a significant role in contemporary society by promoting products and services. It has grown substantially through various media like newspapers, magazines, television, and the internet. On average, a child is exposed to about 40,000 advertisements per year through these media sources. While advertising can encourage materialism and harmful stereotypes, it also provides economic and cultural benefits to society by generating jobs, influencing media content, informing people about politics, and sharing faith messages.

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    Define Advertising. Elaborate The Role Advertising Plays, in The Contemporary Society?

    Uploaded by

    Beel Kousam
    297 views1 page
    Advertising plays a significant role in contemporary society by promoting products and services. It has grown substantially through various media like newspapers, magazines, television, and the internet. On average, a child is exposed to about 40,000 advertisements per year through these media sources. While advertising can encourage materialism and harmful stereotypes, it also provides economic and cultural benefits to society by generating jobs, influencing media content, informing people about politics, and sharing faith messages.

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    Define Advertising. Elaborate the role advertising plays, in the contemporary society?

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    Define Advertising. Elaborate the role advertising plays, in the contemporary society?

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    Advertising plays a significant role in contemporary society by promoting products and services. It has grown substantially through various media like newspapers, magazines, television, and the internet. On average, a child is exposed to about 40,000 advertisements per year through these media sources. While advertising can encourage materialism and harmful stereotypes, it also provides economic and cultural benefits to society by generating jobs, influencing media content, informing people about politics, and sharing faith messages.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    297 views1 page

    Define Advertising. Elaborate The Role Advertising Plays, in The Contemporary Society?

    Uploaded by

    Beel Kousam
    Advertising plays a significant role in contemporary society by promoting products and services. It has grown substantially through various media like newspapers, magazines, television, and the internet. On average, a child is exposed to about 40,000 advertisements per year through these media sources. While advertising can encourage materialism and harmful stereotypes, it also provides economic and cultural benefits to society by generating jobs, influencing media content, informing people about politics, and sharing faith messages.

    Copyright:

    © All Rights Reserved
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    Advertising’s Role in Contemporary Society:

    Advertising is paid publicity. It is a commercial message that offers a product or a service for sale. It is
    controlled and paid for, by the initiator, at the rates set by the medium used. Advertising may appear in
    any of the standard medium, such as newspaper, magazine, radio, TV, bill board, or handbill. Usually the
    name of the product, its description and price is highlighted in the advertisement. In the last few years,
    the influence of advertisements has grown to this noticeable extent that any medium of communication
    nowadays is replete with advertising.

    We people belong to a global village where everyone known about others and the news of latest
    happenings spread throughout the world within short span of time. So the innate desire of the man to
    get socialized now takes place through the modern technological aids like computer, internet, dish,
    cable, radio etc. through which awareness and knowledge is gained. All of our daily aspects of life –
    education, work, health, entertainment to relationships, travel etc all require information and direction
    which is now available through media where every common person checks TV, newspapers for updates,
    or uses internet. So this all clutter has a silent impact on the society e.g. it is a known fact that on an
    average scale, a child is exposed to about 40K ads a year.

    Advertising by its very nature receives wide exposure. Furthermore, it presumably has an effect on what
    people buy and thus on their activities. The key issues are values and lifestyles are to be encouraged as
    healthy, which to be avoided, and what relative impact or influence advertising has on them. The issues
    like (1) relationship of advertising to materialism, (2) role that advertising has played in creating harmful
    stereotypes of women and ethnic minorities, and (3) possible contribution of advertising in promoting
    harmful product; have been seen.

    People are giving an undue importance to material interests. There is a corresponding lessening of
    importance to non-material interests such as love, freedom and intellectual pursuits. The accusation
    that advertising have contributed to the role stereo typing of women and ethnic minorities has been
    supported by several studies. In 729 advertisements, appearing in 1970, the authors concluded that the
    ads reflected the stereotype that women do not do important things and are dependent on men. And in
    addition, there is a national concern with the problems of alcohol and cigarettes. Local legislatures have
    increased taxes to around 45% of total alcohol sales and toughened drunk-driving laws. Happy hours
    have been banned in several states.

    However besides these silent impacts, the practical benefits of advertising are:-

    Economy: Generation of new jobs – higher incomes, comfortable and humane way of living.

    Culture: Contributes positively in decisions about media content for betterment in society.

    Politics: Significant contribution for informing people about candidates and the party etc.

    Moral and religion: Faith messages etc.

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