Critique of Newslette R: PR Continuous Assessment
Critique of Newslette R: PR Continuous Assessment
Critique of Newslette R: PR Continuous Assessment
Newslette
r
PR Continuous
Assessment
Electronic Newsletters
I’ve chosen an electronic newsletter for this assignment, because Email newsletters
are fast becoming an extremely popular form of marketing and sourcing new
business. One of the main reasons for this is the fact the same amount of people can
email newsletters will also cut down the time needed to manage the campaign for
things like printing, mail merges etc. The only costs involved with sending email
newsletters are the design/creation of the newsletter concept and the actual cost to
play an integral part of their marketing strategy because they help to build customer
sending, customer will be able to see data such as how many emails have been sent
at that particular moment, who has opened the newsletter and even who has clicked
on the links in the newsletter. This kind of reporting is an excellent tool that allows
customer to follow up the exact people that have read and clicked through from the
newsletter.
newsletters appear in their inboxes, the recipients quickly scan the message subject
and sender line and then decide whether to open or delete the emails. Given this, a
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strong call to action in the subject line should be used to motivate subscribers to
Email newsletter content should be useful and relevant to the target audience and
Before I begin to analyze the layout, the writing, the use of graphics and white space
of the newsletter design, I pick up the newsletter and look at it as if for the first time.
has upon seeing it. Does it say boring, exciting, read me now, save me for later, or,
Without reading more than a few words the nameplate, the choice of layout, the
greyness or openness of the design, the balance of text and graphics all give clues
The newsletter I’ve chose is targeted towards building and manufacturing industry. It
will interest people who are directly involved in building or planning a new build. This
this November in RDS. The main slogan “Your helping hand to survive” is supported
with the picture of one man giving another man a hand to climb a mountain.
Everything in this document is left aligned which is keeping the eye more interested.
The headlines line up well with their body-text and those texts all line up with the
different sections in the newsletter. The same deep red colour is used on the
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Black colour is repeated for all the text throughout the entire document with some
paragraphs and key words highlighted in bold, which instantly attracts our attention
There is no contrast used boldly on the inside of the document. There is also
inconsistency with using colour for links; some links appear in purple and some in
pale blue.
A bad example of proximity is used on the first page of the newsletter. The
information about Rebuild Ireland Conference which is only a part of the whole Plan
Expo is places without any visual separation or much explanation. I find graphics for
people. We are only to presume that they will be the speakers at the conferences as
no explanation is given.
My biggest critique of the email newsletter is that organises make it difficult to do the
main thing that they are trying to achieve, i.e. to book tickets for the Showcase.
Customer has to scroll down nearly to the end of newsletter and the link isn’t
“What is the goal in sending the newsletter?” because from the newsletter it is not
evident if they simply wanted to supply people with information about the Conference
or if they wanted people to book tickets through the link in the newsletter.
One of my other criticisms is the lack of graphics. The only picture is at the start
and there is no other graphics in the whole newsletter. Images have proven to add
visual appeal, a personal touch and help break up the text in the layout. But
instead of using strong visual images to emphasise main issued being discussed
at the expedition, for example that there will be much emphasis made on
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sustainable and renewable energy, creators of the newsletter opted for pages of
text.
There are some very good points about the newsletter as well. For example: it's the
law, and it's practical, to make the subscribe/unsubscribe directions easy to find and
include it in every newsletter. And in the newsletter it is included at the end where we
became accustomed to find it. The other good point would be that the creator doesn’t
give it all away and doesn't fill the newsletter with nothing but links. It gives the
reader a taste of what they will find at the conference. The idea is to whet the
Another good idea is used in the newsletter - one of the last paragraphs gives
readers some reasons to visit Plan Expo, but it only gives part of an article to interest
the reader, and then give them the URL in a clickable form so they can go read the
rest of it.
Plan Expo newsletter is broken up into paragraphs of two or three sentences. Long,
run on paragraphs are hard to read and most readers will lose interest quickly. The
Newsletter does end on a positive note, in big bold letters it invites readers to be at
channels. Subscribers should be aware that there is a real business and people
behind the information they are receiving. It assures readers that a company really
does exist (and is generally part of legislation requirements.) Plus, there is an easy
way to initiate contact, readers are more likely to give valuable feedback on the email
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newsletter and/or pick up the phone to ask for more information about a product or
Fax – they could have invited readers to print off the page, fill out the
number listed; people may have one last question they want to ask before
Forward to a colleague – the reader may not find the article relevant but
may have a colleague who is very interested. Creators could have included
Fill out this form - once again encourages people to act now - makes it easy.
Conclusion
In conclusion I would like to say that Expo-Events email news letter had some
positive and some negative points. On the positive side creators used the space very
well. Emails are generally read online on a computer screen, so a simple layout with
clear navigation is imperative. There is also a good balance between full articles and
links, which gives readers opportunity to read more if they are interested in particular
topic.
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On the negative side; there is very limited use of images. Pictures are still worth a
thousand words, they are very valuable for introducing new products, people, and
places. These too should be linked to either larger images that include more detail,
to the full article text, or more information. Use of graphics and colour in a newsletter
There are two basic types of newsletters you can send out – the first is an
advertising or call to action driven. It seems to me that creators tried to combine two
types in one email newsletter; they made it long and filled with information and also
included a call to action. I think a purely promotional driven call to action that grabs
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