Integrated Basic Education Department: The Problem and Background of The Study
Integrated Basic Education Department: The Problem and Background of The Study
Integrated Basic Education Department: The Problem and Background of The Study
CHAPTER I
Introduction
According to Smith (2003), strong marketing strategies are clearly important to the
Various approaches have been made towards understanding and improving such
processes.
generation that is active in the use of social media. Social media he argues is easily
shared. When it is well done consistently can strengthen value in the mind of the
target audience and will improve enrolment. Some of the most suitable social media
and enrollment and how did it affect the decision making of Grade 11 transferees of
Siena College of Taytay. Specifically, the researchers sought to answer the following
questions:
1.1 Referral
1.3 Promotion
1.4 Enrollment ?
transferees of Siena College of Taytay enrolled for school year 2019 - 2020.
This study compile with the researchers of Grade 12 ABM Students at Siena
This study will benefit the following and will have an insight about the
Siena College of Taytay. This study will help the Siena College of Taytay to see if
the marketing strategies they use are being effective and to know what strategies to
Students of Siena College of Taytay. This Study will help the students to know the
marketing strategies used by Siena College of Taytay, thus making them aware of
Students from other schools. This study is important for them to know the strength
and weaknesses of Siena College of Taytay and to encourage them to study and
Future Researchers. The study can be used as reference guide for future researchers
Hypothesis
Definition of Terms
For the purpose of gaining more understanding in this study, definitions are
Marketing Strategy (Chen, 2018). A business' overall game plan for reaching
people and turning them into customers of the product or service that the business
provides.
product to the target buyer or user. Its idea is to make people aware, attract or
CHAPTER II
promotion, and enrollment. These materials were gathered from internet and books
from the college library of Siena College of Taytay. These materials provided the
Referral
According to the New York Times (2012), 65% of all new business comes
observing that people are four times more likely to buy when referred by a friend.
Strategic use of referral marketing allows professionals to tap into the power of
tactic and one of the best marketing drivers for sales and conversion. Referral
marketing is exactly what it sounds like: the process of one person referring a
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product, and the referee purchasing that product due to that recommendation. Kunis
(2018)
New web technologies have made it easy for anyone to create--- and, most
importantly distribute the contents. A blog post, tweet, or youtube video can be
produced and viewed by millions virtually for free. The advertisers don't have to pay
publishers or distributors huge sum of money to embed the messages; now they can
make their own interesting content that viewers will flock to. Zarella, D. (2010)
buzzwords (mobile marketing and mobile social media) connected to mobile device-
company’s own website or through its social presence”. One of the important
techniques in digital marketing is social media where companies can use social media
Promotion
to your competitors you should always have a good strategy in promoting your
business. When customers talked about your promotion strategy they become your
marketing agents. Your business can be shared through word of mouth and referrals
effectively but there are many reasons why a promotion message can be
Enrollment
universities in Kenya and revealed that print media, newspapers, brochures and
alumni networks were rated highly as the most effective marketing communication
universities are effectively and efficiently manage their advertising campaigns stand
the chance of positioning themselves well and thus gain sustainable competitive
Becala and Reano (2009) The enrollment process is the initial stage in
particular school.
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CHAPTER III
RESEARCH METHODOLOGY
This chapter describes how the study was conducted. The contents are the
Research Design, Locale of the Study, Population and Sampling, Data Gathering
Research Design
Research Design is used because the study will describe the level of effectiveness of
Rodriguez Avenue Taytay, this place was selected for knowing the efficiency of the
enrollment, and digital marketing. This place is also selected because of the
availability of the respondents. Analysis thus becomes easier to gather and the data
This research will study the Grade 11 Transferees of Siena College of Taytay.
They are the chosen respondents of this study because they have the experience and
transferee students from each strand will be chosen, namely Accountancy Business
Availability sampling is used because after the researchers determine all the Grade
who are currently available among the total population of 615 Grade 11 transferees
gather data for their study. The questionnaires contain questions for the purpose of
gathering information from the respondents and were made to determine the
questionnaires, getting information from the respondents became easier for the
researchers to gather data because after they distributed the questionnaires to the
respondents and they have answered it, the researchers will retrieved it back from
As the researchers gathered the data, they will analyze and interpret
the information coming from the reliable respondents. From the interpretations and
𝑓
𝑃 = ∗ 100 %
𝑛
Where:
P is the percentage
This formula will be used by the researchers to be able to find the percentage of the
CHAPTER IV
CHAPTER V
REFERENCES
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APPENDICES
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CURRICULUM VITAE