Event Management
Event Management
Event Management
INTRODUCTION TO
EVENT
MANAGEMENT
MEANING OF EVENT
• According to Professor Philip Kotler,
• Eve ts are defines as occurrences designed
to communicate particular messages to target
audie e .
MEANING OF EVENT MANAGEMENT
• Skills : self analysis to find out if your able to handle the event.
2. COSTING
Costing involves the preparation of budgets, cost estimates and the sources of
acquiring funds.
3. CANVASSING
networking and advertising .objective of raising funds and obtaining sponsorships for the
conducting of the event.
4. CUSTOMISING
Customisation of an event focuses on client satisfaction. suitability to match changing
trends and tastes of clients.
5. CARRYING OUT
This phase involves the actual execution of plans
ROLES OF EVENT
MANAGER/FUNCTIONS OF DECISION
MAKERS
• Delivering events on time
• Setting and communicating
• Providing leadership, motivation
• Being responsible for all project budgets
• Ensuring excellent customer service
• Coordinating staff
TECHNICAL STAFF FOR EVENT
MANAGEMENT
• Event co-ordinator
• Client service event
• Choreographer
• Ticket sales manager
• Catering manager
• Lighting operator
• Sound operator
• Stage manager
• costume designer
• marketing / publicity manager
QUALITIES OF GOOD EVENT
MANAGER
• Flexibility
• Creative and innovate
• Good time management skills
• Leadership skills
• Superior organizations skills
PROCEDURES FOR EVENT
MANAGEMENT
• Identification of objectives
• Organize a team
• Set a date
• Create a master plan
• Determine administrative processes
• Identify and establish partnerships and sponsors
• Create a publicity plan
RECORD KEEPING SYSTMES
• Prepare budget
• Face risks and uncertainties
• Innovate and expand activities
TYPES OF RECORD KEEPING SYSTEM
• Allows you to back up records and keep them in a safe place in case of
fire or theft.