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    Competitve Industry Analysis

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    This document provides a competitive analysis of four chocolate malt drink brands in Malaysia: Milo, Vico, Oligo, and Ovaltine. Milo is produced by Nestle and was developed in 1934. Vico is produced by Maestro Swiss and provides essential nutrients. Oligo provides vitamins, minerals, and nutrients for child growth. The brands vary in product line sizes from 4 to 8 products. Milo and Ovaltine are the lowest priced at RM18.99 and RM19.60 respectively for a 1kg package. The brands also vary in their nutritional profiles, with differences in energy, carbohydrates, sugars, proteins, fats, vitamins, and minerals.

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    Competitve Industry Analysis

    Uploaded by

    DQ recovery
    254 views3 pages
    This document provides a competitive analysis of four chocolate malt drink brands in Malaysia: Milo, Vico, Oligo, and Ovaltine. Milo is produced by Nestle and was developed in 1934. Vico is produced by Maestro Swiss and provides essential nutrients. Oligo provides vitamins, minerals, and nutrients for child growth. The brands vary in product line sizes from 4 to 8 products. Milo and Ovaltine are the lowest priced at RM18.99 and RM19.60 respectively for a 1kg package. The brands also vary in their nutritional profiles, with differences in energy, carbohydrates, sugars, proteins, fats, vitamins, and minerals.

    Original Description:

    Milo Case Study on COMPETITIVE advantage

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    This document provides a competitive analysis of four chocolate malt drink brands in Malaysia: Milo, Vico, Oligo, and Ovaltine. Milo is produced by Nestle and was developed in 1934. Vico is produced by Maestro Swiss and provides essential nutrients. Oligo provides vitamins, minerals, and nutrients for child growth. The brands vary in product line sizes from 4 to 8 products. Milo and Ovaltine are the lowest priced at RM18.99 and RM19.60 respectively for a 1kg package. The brands also vary in their nutritional profiles, with differences in energy, carbohydrates, sugars, proteins, fats, vitamins, and minerals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    254 views3 pages

    Competitve Industry Analysis

    Uploaded by

    DQ recovery
    This document provides a competitive analysis of four chocolate malt drink brands in Malaysia: Milo, Vico, Oligo, and Ovaltine. Milo is produced by Nestle and was developed in 1934. Vico is produced by Maestro Swiss and provides essential nutrients. Oligo provides vitamins, minerals, and nutrients for child growth. The brands vary in product line sizes from 4 to 8 products. Milo and Ovaltine are the lowest priced at RM18.99 and RM19.60 respectively for a 1kg package. The brands also vary in their nutritional profiles, with differences in energy, carbohydrates, sugars, proteins, fats, vitamins, and minerals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    COMPETITVE INDUSTRY ANALYSIS

    OVALTINE

    OLIGO

    Players in
    Chocolate Malt
    MILO Drink Malaysia

    VICO

    Brand Summary of Description


    Milo is chocolate and malt powder that is mixed with hot water
    and milk. Produced by Nestlé, Milo was originally developed
    by Australian inventor Thomas Mayne in 1934.

    Vico is a nutritious chocolate malt beverage produced by


    Maestro Swiss Management Services Sdn. Bhd. Vico has
    extensive range of chocolate malt drinks marketed in
    Malaysia

    Chocolate malt drink that is a favourite with adults and


    children alike, with DHA/EPA and Oligofructose that provides
    essential nutrients for the growth of brain cells, eye retina
    and promote a balance of health and well-being
    Nutritional drink with a taste of delicious... provides vitamins
    and minerals that is good for a healthy child growth and
    development.
    Range of Product Line

    MILO VICO OLIGO OVALTINE

    8 PRODUCTS 7 PRODUCTS 4 PRODUCTS 6 PRODUCTS

    PRICE DIFFERENCES (1KG PACKING)

    BRANDS PRICE (RM)


    MILO 18.99
    VICO 21.65
    OLIGO 20.16
    OVALTINE 19.60
    Nutrition Facts

    Average Composition MILO VICO OLIGO OVALTINE


    Energy (Kcal) 413.3 kcal 129kcal 423kcal 112kcal
    Carbohydrate 67.1g 22.4g 73.5g 23g
    Sugars 40.5g 13.3g 16.4g
    Protein 12g 2.9g 5.3g 2g
    Fat 9.9g 3g 12g 0.9g
    Fatty Acid
    3.8g
    Monounsaturated
    Fatty Acid
    0.9g
    Polyunsaturated
    Fatty Acid Saturated 4.9g
    Total Trans Fatty Acid 0.1g
    Fiber. Total Dietary 4.5g 4.5mg
    Vitamin D 4.6µg
    Vitamin C 56mg 18mg 77.1mg
    Vitamin B2 1.1mg 2.5mg 3.1mg
    Niacin 15mg
    Vitamin B6 1.3mg 3.1mg 2.4mg
    Vitamin B12 1.5µg 2mcg 2.1mcg
    Calcium 520mg 520mg 1351.2mg
    Phosphorus 580mg
    Sodium 150mg 46.3mg 42mg
    Iron 11.5,h 10mg 19.2mg
    Energy (kj) 1730kj 539.7kj 473.4kj
    DHA 23mg
    EPA 5.5mg

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