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    SWOT Analysis Gillette

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    Karthik Raja
    Gillette has strong brand recognition and a reputation for high quality products according to consumers. It is an innovative leader in the industry, constantly introducing new designs and technologies to meet consumer needs. However, Gillette also faces threats from increasing environmental awareness reducing demand for disposable products and stiff competition from other manufacturers entering the razor market.

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    SWOT Analysis Gillette

    Uploaded by

    Karthik Raja
    244 views1 page
    Gillette has strong brand recognition and a reputation for high quality products according to consumers. It is an innovative leader in the industry, constantly introducing new designs and technologies to meet consumer needs. However, Gillette also faces threats from increasing environmental awareness reducing demand for disposable products and stiff competition from other manufacturers entering the razor market.

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    SWOT Analysis of Gillete (P&G)

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    Gillette has strong brand recognition and a reputation for high quality products according to consumers. It is an innovative leader in the industry, constantly introducing new designs and technologies to meet consumer needs. However, Gillette also faces threats from increasing environmental awareness reducing demand for disposable products and stiff competition from other manufacturers entering the razor market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    244 views1 page

    SWOT Analysis Gillette

    Uploaded by

    Karthik Raja
    Gillette has strong brand recognition and a reputation for high quality products according to consumers. It is an innovative leader in the industry, constantly introducing new designs and technologies to meet consumer needs. However, Gillette also faces threats from increasing environmental awareness reducing demand for disposable products and stiff competition from other manufacturers entering the razor market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    SWOT Analysis of Gillette

    Strengths
     Procter & Gamble has sufficient marketing and research experience in the
    field of consumer goods which can support Gillette from the aspects of data
    and methods.
     The quality and reputation of its products have also been recognized by
    consumers. （On December 18, 2018, the "2018 World Brand Top 500" compiled
    by the World Brand Lab was announced, and Gillette ranked 73rd.）
     Gillette is constantly innovating. It continues to introduce innovative
    designs and is a pioneer in the industry. (To make the razor adjustable,
    smoother, more comfortable)
     Gillette is able to develop new needs for customers. It introduces high-end
    technology to the market.

    Weakness
     Gillette is adopting a high price strategy. Some consumers pay great
    attention to the price/performance ratio of goods. How can Gillette convince
    consumers?
     Consumers are not sufficiently aware of product innovation. How to make
    consumers aware of its advantages after launching new products.

    Opportunities
     Growth of needs: Consumers are increasingly focusing on personalized consumer
    experiences. Specialized products can fit more kinds of consumers.
     People pay more and more attention to their appearance. In the past, some
    customers ignore the function of razors, but now, they will choose carefully.

    Threats
     People's awareness of environmental sustainability has increased, and they
    have begun to pursue more environmentally friendly consumer concepts, so
    they are not inclined to buy disposable products or products with non-
    degradable parts.
     Gillette is facing more severe competition. In addition to the existing
    competitors, more and more manufacturers are seeing the potential of the
    razor market, and they are pouring into the razor market.

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