Philippine Competition Act-Ra 10667 Discussion Outline (April 2018)
Philippine Competition Act-Ra 10667 Discussion Outline (April 2018)
Philippine Competition Act-Ra 10667 Discussion Outline (April 2018)
PHILIPPINE COMPETITION ACT-RA 10667 An entity that controls, is controlled by, or is under common control with
DISCUSSION OUTLINE (April 2018) another entity or entities, have common economic interests, and are not
otherwise able to decide or act independently of each other, shall not be
considered competitors for purposes of this section.
TITLE OF THE LAW
1.1 Anti-competitive acts are those agreements undertaken with
The title of the law is: “An act providing for a national competition policy the object or effect of substantially preventing, restricting or lessening
prohibiting ant-competitive agreements, abuse of dominant position and competition. This means that competitors are inhibited from competing, or
anti- competitive mergers and acquisitions, establishing the Philippine from growing, or staying in the market. When these occur, the agreement
Competition Commission and appropriating funds therefor.” is said to have a foreclosure object or effect on competition.
EFFECTIVE DATE OF THE LAW 1.2 Foreclosure can be in the horizontal market, where the entity
and its competitors operate, or in the vertical market, the upstream or
The effective date of the law is August 8, 2015. The subsequent vertical market. In this case there is vertical integration. However, there
implementing rules and regulations went into effect on June 18, 2016 is no necessity for the entity to have market dominance in both markets.
after its publication on June 13, 2016.
1.3 There is no need for actual foreclosure to occur as the law
PROHIBITED ACTS UNDER THE LAW allows intervention even before the act of the entity can have an effect on
the market.
1. The prohibited acts under the law are;
2. Section 14 has three subsections.
(a) Anti-Competitive Agreements under Section 14, and
(b) Abuse of Dominant Position under Section 15. Subsections (a) and (b) prohibit while Subsection (c) prohibits
anti- competitive agreements agreements other than those
between or among competitors specified under (a) or (b).
2. In addition to the prohibited acts, the PCC shall have the
The distinction is material as a while that of Subsection (c) is not.
power to review Mergers and Acquisitions that substantially prevent,
violation of Subsections (a) and
restrict or lessen competition in the relevant market or in the market for
(b) are criminal in nature
goods or services.
4.1 Administrative penalties will range from PHP 50,000.00 to (i) Limiting production, markets or technical development to the
2,000,000.00 per violation. prejudice of consumers, provided that limitations that develop in the
market as a result of or due to a superior product or process, business
ABUSE OF A DOMINANT POSITION acumen or legal rights or laws shall not be a violation of this Act:
1. Abuse of Dominant Position is provided for under Section 15: Provided, that nothing in this Act shall be construed or interpreted as a
prohibition on having a dominant position in a relevant market or on
It shall prohibited for one or more entities to abuse their dominant acquiring, maintaining and increasing market share through legitimate
position by engaging in conduct that would substantially prevent, restrict means that do not substantially prevent, restrict or lessen competition.
or lessen competition:
Provided, further, that any conduct which contributes to improving
(a) Selling goods or services below cost with the object of driving production or distribution of goods or services within the relevant market,
competition or of the relevant market: Provided, that in the or promoting technical and economic progress while allowing consumers
Commission’s evaluation of this fact, it shall consider whether the entity a fair share of the resulting benefit may not necessarily be considered an
or entities have no such object and the price established was in good abuse of dominant position.
faith to meet or compete with the lower price of a competitor in the same
market selling the same or comparable product or service of like quality; Provided, finally, that the foregoing shall not constrain the Commission
or the relevant regulator from pursuing measures that would promote fair
(b) Imposing barriers to entry or committing acts that prevent competition or more competition as provided in this Act.
competitors from growing within the market in an anti-competitive
manner except those that develop in the market as a result of or 2. What Section 15 forbids is abusive conduct by a coercive
arising from a superior product or process, business acumen, or legal monopolist. These has the following elements:
rights or laws; (a) The entity must have market power or market dominance.
This refers to a situation where the entity has the capacity to control the
(c) Making a transaction subject to acceptance by the other parties market or stop competitors from entering the market. Under Section
of other obligations which, by their nature or according to commercial 27, this can be presumed if the market share of the entity is at least
usage, have no connection with the transaction; 50% unless a new market threshold is determined by the PCC.
(b) The entity commits abusive conduct.
(d) Setting prices or other terms or conditions that discriminate (c) The conduct must have substantial foreclosure effect on
unreasonably between customers or sellers of the same goods or the relevant market.
services, where such customers or sellers are contemporaneously (d) There is no objective justification for the conduct.
trading on similar terms and conditions, where the effect may be to 2.1 Dominant position need not be enjoyed by a single entity. The
lessen competition substantially: Provided, that the following shall be law will also be called to apply under the concept of collective dominance.
considered permissible differentials:
This is a situation where several entities demonstrate a
collective behavior towards the accomplishment of a particular object
1. Socialized pricing for the less fortunate sector of the economy;
that is prohibited. If they possess the ability to control the relevant market,
2. Price differential which reasonably or approximately reflect the entities will have collective dominance. It must be noted though that
differences in the cost of manufacture, sale or delivery resulting the IRR does not specifically address the matter.
from differing methods, technical conditions, or quantities in
which the goods or services are sold or delivered to the buyers or 2.2 In an oligopoly, a market dominated by a few entities, there is
sellers; diminished competition and it may be normal for oligopolists to have
3. Price differential or terms of sale offered in response to the parallel behavior. This does not translate to ant-competitive behavior by
competitive price of payments, services or changes in the those enjoying collective dominance unless the behavior is the only
facilities furnished by a competitor; and reason for parallel behavior.
4. Price changes in response to changing market conditions,
marketability of goods or services, or volume: 2.3 Section 15 does not forbid a monopoly. What it seeks to
address is the abuse of a monopoly as per the qualifying statements in
(e) Imposing restrictions on the lease or contract for sale or trade of the quoted section that allows it to maintain and increase market share
goods or services concerning where, to whom, or in what forms goods or through legitimate means that do not substantially prevent, restrict or
services may be sold or traded, such as fixing prices, giving preferential lessen competition.
discounts or rebate upon such price, or imposing conditions not to deal
with competing entities, where the object or effect of the restrictions is to 3. Potential abusive conduct as provided by Section 15 are:
prevent, restrict or lessen competition substantially. Provided, that (a) Predatory Pricing, which refers to the selling of goods or
nothing contained in this Act shall prohibit or render unlawful: services below cost with the object of driving competition out of the
relevant market.
1. Permissible franchising, licensing, exclusive merchandising or (b) Imposing Barriers to Competition, which refers to barriers
exclusive distributorship agreements such as those which give to entry or committing acts that prevent competitors from growing
each party the right to unilaterally terminate the agreement; or within the market in an anti-competitive manner.
2. Agreements protecting intellectual property rights, confidential (c) Bundling or Tying, which refers to a situation where the
information, or trade secrets; consumer is offered two or more products with inducements to take
2
both, rather than separately or where the sale of the second product is venture exceeds the threshold.
used as a condition for the sale of the first product.
(d) Discriminatory Pricing, which refers to setting prices or 3. Section 17 requires compulsory notification at least 30 days
other terms and conditions that discriminate unreasonably between prior to the consummation of the transaction. This will have the effect of
customers or sellers of the same goods or services, prohibiting the parties from consummating the transaction until 30 days
(e) Restrictive Vertical Agreements, which refers to distribution after the PCC was provided notification. This gives the PCC the
and supply agreements providing prima facie restrictive clauses, such opportunity to issue a decision, or if necessary, to request additional
as exclusive dealing, minimum quantity obligations, resale price information. In the latter case, the transaction cannot be consummated
maintenance, formal or de facto restriction on parallel trade, and online for an additional 60 days, beginning on the day the request for additional
sales bans. information is received. Provided, that in no case shall the total period of
Resale Price Maintenance, refers to restrictions on the contract review exceed 90 days from initial notification.
of sale concerning where, to whom or in what forms goods and
services may be sold or traded such as fixing prices or the giving of 3.1 For creeping transactions, referring to merger or acquisitions
preferential rebates or discounts. consisting of successive transactions or acquisition of parts of one or
(f) Imposing Unfair Price, which refers to a price that is higher more entities wich shall take place with a 1 year period, it shall be
or lower than what could objectively be justified insofar as its treated as one transaction. Notification must be on the basis of the
contract with a marginalized supplier, who is one engaged in a preliminary binding agreement, or if none, when the parties execute the
subsistence activity (i.e farmer) and whose annual net income does agreement relating to the last transaction which, when taken together
not exceed the NEDA poverty line for his region. with the preceding transactions, satisfies the threshold.
(g) Limiting production, markets or technical development
which results in prejudice to consumers, and is not the result of “a 4. If there is a failure to give notification, the law will impose an
superior product or process, business acumen, or legal rights or laws.” administrative fine ranging from 1% to 5% of the transaction value. This
may also result in gun- jumping or premature consummation of the
transaction without the requisite clearance from the PCC.
REVIEW OF MERGERS AND ACQUISITIONS
5. The PCC can permit an otherwise prohibited merger or
1. Section 16 gives the PCC the power to review mergers and acquisition under a rule of reason and/or white knight justification. The
acquisitions based on factors which they deem to be relevant. former holds that the M & A has brought about or is likely to bring about
gains in efficiencies that are greater than the effects of any limitation on
2. Section 17 provides for compulsory notification if the competition, while the latter is a situation where a party is faced with
transaction has met the set threshold of PHP 1,000,000,000.00 under the actual or imminent financial failure and the agreement is represents the
size of the person test and the size of the transaction test. least competitive arrangement among known alternative uses for the
failing entity’s assets.
2.1 The size of the person test refers to the acquiring or target
entity, at least one of which must have gross annual revenues in, into or 6. A favorable ruling acquires a no-look back protection as the
from or assets in the Philippines worth PHP 1,000,000,000.00. This has PCC ruling cannot be challenged or reversed by the PCC except when it
been increased to PHP 5,000,000,000.00 under PCC Policy Statement is obtained through fraud or false material information.
18-01 effective March 20, 2018.