Albert Bandura
Albert Bandura
Albert Bandura
ALBERT BANDURA
Born on December 4, 1925 and the youngest child, and only son, in a family of six.
he has been responsible for contributions to the field of education and to many fields of
psychology, including social cognitive theory, therapy, and personality psychology, and was also
influential in the transition between behaviorism and cognitive psychology. .
A 2002 survey ranked Bandura as the fourth most-frequently cited psychologist of all time,
behind B. F. Skinner, Sigmund Freud, and Jean Piaget,
Bandura is widely described as the greatest living psychologist, and as one of the most influential
psychologists of all time.
At the age of 82, Bandura was awarded the Grawemeyer Award for psychology.
He married Virginia Varns (1921–2011) in 1952, and they raised two daughters, Carol and Mary.
1. Learning is not purely behavioral; rather, it is a cognitive process that takes place in a social
context.
2. Learning can occur by observing a behavior and by observing the consequences of the behavior
(vicarious reinforcement).
3. Learning involves observation, extraction of information from those observations, and making
decisions about the performance of the behavior (observational learning or modeling). Thus,
learning can occur without an observable change in behavior.
4. Reinforcement plays a role in learning but is not entirely responsible for learning.
5. The learner is not a passive recipient of information. Cognition, environment, and behavior all
mutually influence each other (reciprocal determinism)
Social learning theory draws heavily on the concept of modeling as described above. Bandura outlined
three types of modeling stimuli:
1. Personal: Whether the individual has high or low self-efficacy toward the behavior (i.e. Get the
learner to believe in his or her personal abilities to correctly complete a behavior).
2. Behavioral: The response an individual receives after they perform a behavior (i.e. Provide
chances for the learner to experience successful learning as a result of performing the behavior
correctly).
3. Environmental: Aspects of the environment or setting that influence the individual's ability to
successfully complete a behavior (i.e. Make environmental conditions conducive for improved self-
efficacy by providing appropriate support and materials).
It is important to note that learning can occur without a change in behavior. The general principles of
social learning, while a visible change in behavior is the most common proof of learning, it is not absolutely
necessary. Social learning theorists believe that because people can learn through observation alone, their
learning may not necessarily be shown in their performance.
Human capability
Evolving over time, human beings are featured with advanced neutral systems, which enable individuals to
acquire knowledge and skills by both direct and symbolic terms. Four primary capabilities are addressed as
important foundations of social cognitive theory: symbolizing capability, self-regulation capability, self-
reflective capability, and vicarious capability.
1. Symbolizing Capability: People are affected not only by direct experience but also indirect events.
Instead of merely learning through laborious trial-and-error process, human beings are able to
symbolically perceive events conveyed in messages, construct possible solutions, and evaluate
the anticipated outcomes.
2. Self-regulation Capability: Individuals can regulate their own intentions and behaviors by
themselves. Self-regulation lies on both negative and positive feedback systems, in which
discrepancy reduction and discrepancy production are involved.
3. Self-reflective Capability: Human beings can evaluate their thoughts and actions by themselves,
which is identified as another distinct feature of human beings.
4. Vicarious Capability: One critical ability human being featured is to adopt skills and knowledge from
information communicated through a wide array of mediums. By vicariously observing others’
actions and its consequences, individuals can gain insights into their own activities
Attention – in order to learn, observers must attend to the modeled behavior. Experimental
studies have found that awareness of what is being learned and the mechanism of reinforcement
greatly boosts learning outcomes. Attention is impacted by characteristics of the observers.
Retention – In order to reproduce an observed behavior, observers must be able to remember
features of the behavior.
Reproduction – By reproduction, Bandura refers not to the propagation of the model but the
implementation of it. This requires a degree of cognitive skill, and may in some cases
require sensorimotor capabilities. Reproduction can be difficult because in the case of behaviors that
are reinforced through self.
Motivation – The decision to reproduce (or refrain from reproducing) an observed behavior is
dependent on the motivations and expectations of the observer, including anticipated consequences
and internal standards.
Social cognitive theory emphasizes a large difference between an individual's ability to be morally
competent and morally performing. Moral competence involves having the ability to perform a moral
behavior, whereas moral performance indicates actually following one's idea of moral behavior in a specific
situation. Moral competencies include: