What We You Do For: 1-Keyword Research and Analysis

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 2

What we you do for www.yourwebsite.

com
1-Keyword Research and Analysis:
- Determine which keywords will pull in qualified traffic, how many searches do these terms/phrases receive, how
should keywords & web pages be used in combination to attract search traffic.
- Analyze Keyword Difficulty

2-Keywords:
- We will concentrate on optimizing keyword phrases that are mapped to a specific webpage.
- 1/2 Keywords/Landing page combinations.

3-Domain Analysis:
- Analysis of the website information architecture and internal linking structure
- Analysis of web pages

4-Content Analysis & Creation:


- Amount of Indexable Text Content
- Quality & quantity of visible HTML text on page
- SEO Copywriting
- Additional webpage/content creation if necessary

5-Linking Analysis:
- Overall Internal link structure
- Internal Link Popularity of Linking Page within Host Site/Domain
- Link Popularity
- Link Popularity of Site in Topical Community
- The link weight/authority of the target website amongst its topical peers in the online world.
- Link Relevance
- Topical Relevance of Inbound Links to Site.
- The subject-specific relationship between the sites/pages linking to the target page and the target keyword.
- Deep Link Analysis
- Deep link percentage is the 100 % of all inbound links that point at pages other than the homepage.

6-Link Development:
- Increase link popularity
- Implement a Strategic Link Campaign by purchasing links on websites that will provide a high SEO value.
- One way Links- ( Local directory submissions, Article Submissions, Social Bookmaking, Blogging, PPT,
Video, PDF sharing, etc )
- Comment on Blog & Forum, Groups
- Posting Review for the site
- Third Party Links Development
- Join in the Social Community
- Content Development – Refresh content for Web 2.0, Articles and Blogs
- Blog Creation and Blog Promotion to various Blog Promotion sites
- Regional Classified Submissions
- Press Release Submission
- Creation of Custom Search Engine for each targeted Keyword
- Implementation of Search Service for indexing of the deep pages of the site

7-Indexing Analysis:
- Duplicate Content
- Content very similar or duplicate of existing content in the index
- Possible duplicate Title/Meta Tags on many Pages
- Robots.txt exclusions

8-Base line Reporting:


- Generate a baseline Monthly Ranking Report for the keywords. The baseline, as the name implies, gives us an
indication of where the WebPages are ranked on Google, and will be used to measure results.
- Baseline Monthly Traffic report for www.yourwebsite.com

9-Implementation:
-Once all the changes have been completed, we will run an audit to verify that the recommendation was
implemented correctly and identify any changes, if needed.

C) Google Account:

(i) Google Analytics Setup


(ii) Webmaster Tools Setup

Success Metrics:
- First page Search Engine rankings.
- Increase in Website Traffic to www.yourwebsite.com

You might also like